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Author: Editorial

"We observe pent-up demand in the mobile business".

Editorial - February 4, 2014
SOCIAL MEDIA Manuel P. Nappo was named "Digital Pioneer of the Year" by the IAB Switzerland last November. The head of the Social Media Management department at the HWZ University of Applied Sciences in Business Administration Zurich reveals what the trends in social networks are and where there is still the most catching up to do. (more…)

New guide through the digital advertising jungle

Editorial - February 3, 2014
DIGITAL ADVERTISING local.ch, a brand of Swisscom Directories, is further expanding its range of marketing services for Swiss SMEs. The service provider AdvantiQ supports SMEs with digital advertising measures of all kinds. (more…)

Retail: Social networks bring more traffic and sales

Editorial - January 31, 2014
SOCIAL MEDIA Social networks are increasingly becoming traffic and revenue drivers for retail websites: As the Q4 2013 Social Media Intelligence Report from Adobe revealed, revenue per website visitor from Tumblr increased by 340 percent within one year in the last quarter of 2013. (more…)

Does compliance threaten meetings and events?

Editorial - January 30, 2014
CONFERENCE ARENA Can legal and moral-ethical guidelines set limits on conferences and events? The application of compliance rules is difficult. This was demonstrated by the discussion at the 2014 conference arena in Zurich. (more…)

Inspire with live communication

Editorial - January 28, 2014
LIVE COMMUNICATION Today, events have a firm place in the communication mix of companies. In some industries, they are even one of the most important items. Stephan M. Hirt explains the diversity of event management in his new book. (more…)

Digitization of society

Editorial - January 28, 2014
NETWORKED TV Ordering online from the comfort of your sofa while watching TV - this is how almost three quarters of German Internet users see the future shopping scenario. Televisions with Internet access will be used more frequently for online shopping in the future. This is the conclusion of a study conducted by the Internet World trade fair.  (more…)

The technology trend in 2014: phablets instead of tablets

Editorial - January 27, 2014
TECHNOLOGY TRENDS In its latest TMT Predictions study, the auditing and consulting firm Deloitte examined the trends in technology, media and telecommunications (TMT) for 2014. (more…)

How much doping can our food take?

Editorial - January 27, 2014
MARKET RESEARCH The Swiss Market and Social Research Association is launching the second flight of its educational campaign "Your opinion counts". The campaign uses polarizing topics to explain the personal and social benefits of market and social research. (more…)

Multilingual website presents Canton Zug to the whole world

Editorial - January 24, 2014
LOCATION MARKETING The canton of Zug plays a pioneering role in Switzerland when it comes to communicating with residents, tourists, and newcomers. It offers its website to visitors in 14 languages. In addition to Switzerland’s national languages, the portal also features Arabic, Chinese, and Russian, among others. (more…)

IPI: Specific training on current topics

Editorial - January 24, 2014
PACKAGING TRAINING The IPI International Packaging Institute is also organizing exciting seminars on specific packaging topics in spring 2014. The next seminars will provide knowledge about biopolymers, barrier films, intellectual property and paper and cardboard packaging. (more…)

SRF: More reach thanks to second-screen activities

Editorial - January 23, 2014
SECOND SCREEN At the third insider lunch of the electronic media interest group IGEM on the subject of second screen and social media, SRF presented its experiences with its applications. Romain Haenni's presentation focused on the programs "Die Millionen-Falle" and "The Voice of Switzerland". (more…)

Congresses and conventions in 2030: high-tech, global networking and sustainability

Editorial - January 22, 2014
MICE What will congresses and conferences look like in the future? A study from Germany identifies five trends: the technologization of working and living environments, globalization and internationalization, mobility, sustainable development and demographic change. (more…)
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