New guide through the digital advertising jungle
DIGITAL ADVERTISING local.ch, a brand of Swisscom Directories, is further expanding its range of marketing services for Swiss SMEs. The service provider AdvantiQ supports SMEs with digital advertising measures of all kinds.
Which digital advertising is right for my company? The new service provider AdvantiQ provides answers.AdvantiQ is an independent general contractor with a full service for small and medium-sized advertising customers who want to use digital advertising. The offer is aimed at companies that rely on digital advertising but do not have the corresponding personnel resources within the company.Collaboration with Google, Facebook and YoutubeWith a team of ten digital specialists, AdvantiQ uses the most promising digital products and services. As a premium partner in Europe, AdvantiQ works closely with Google, Facebook and YouTube, among others. "To engage their customers and do business successfully, SMEs need advertising. This can mean they need to target their customers on different digital channels," says Patrick Baumberger, head of AdvantiQ. "Advertising on online and mobile platforms is subject to its own mechanisms and laws; selection is complex, placement and optimization elaborate, and evaluating the impact using the available tools complicated.""Digital advertising in competent hands"This is where AdvantiQ comes in. AdvantiQ provides SMEs with an all-round marketing service that advises them on the right use of digital advertising resources, implements them and continuously measures their impact. Unlike other providers, AdvantiQ does not deliver reports with incomprehensible abbreviations, but prepares the success of the campaign transparently and understandably - focused on the needs and objectives of the SMEs," says Baumberger. "SMEs can concentrate on their core task and know that their digital advertising is in competent hands."
