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Experience the innovative power of the packaging industry live

Editorial - January 21, 2014
PACKAGING What is trending? What's new in the industry? If you want to get a quick overview of the topics and products on display at "Verpackung Zürich 2014" and "Packaging Innovations Zürich 2014", the free guided tours and guided tours of the trade fair are the right place for you. (more…)

Shopping with smartphones and tablets: focus on mobile shopper groups

Editorial - January 21, 2014
MOBILE SHOPPING A large-scale study from Germany shows that more and more people are shopping with mobile devices. Many people are using their tablets for shopping in particular. While smartphones are most commonly used to buy travel and flight tickets, tablet owners most frequently buy clothes and shoes. (more…)

Optimization of emails for mobile devices is becoming increasingly important

Editorial - January 20, 2014
E-MAIL MARKETING Epsilon presents its latest trend and benchmark study: delivery and open rates remain stable, but click rates for marketing emails are falling. In Switzerland, the click rate recorded a sharp drop of 45.2% compared to the previous quarter. (more…)

Brand management in large companies

Editorial - January 17, 2014
BRAND POSITION Brand management has become more complex in recent years. Not only are customer needs and technologies changing at an unprecedented speed, but the number of propagated "recipes for success" is also increasing. A GfM study shows that companies are increasingly acting according to theory.  (more…)

Free WLAN in St. Gallen

Editorial - January 16, 2014
Wi-Fi The city of St. Gallen is set to become home to Switzerland’s largest Wi-Fi network: As of January 30, 2014, upc cablecom will activate an additional network for all installed Wi-Fi modems in the largest city in Eastern Switzerland. upc cablecom Internet customers can use this network free of charge. (more…)

Mobile Actions on the rise

Editorial - January 15, 2014
CUSTOMER RETENTION STRATEGIES For now, most companies still rely on tangible measures to retain customers and foster their loyalty. However, mobile is becoming increasingly important. We asked industry experts to take a look at the future of customer retention. (more…)

Checklist for multichannel retailers

Editorial - January 14, 2014
INTERNET WORLD At the e-commerce trade show, retailers will receive practical tips on how to get to know their customers better. They’ll also learn how free Wi-Fi in a brick-and-mortar store or an online retailer’s showroom can serve not only as a customer service tool but also as a marketing tool. (more…)

Digital and physical shopping world combined

Editorial - January 13, 2014
OMNICHANNEL Hybris Software has entered into a strategic partnership with OneView Commerce to provide a comprehensive mobile solution that blends digital and physical shopping experiences. (more…)

Acquiring know-how for the digitalization of PR

Editorial - January 10, 2014
PUBLIC RELATIONS This trend isn't new, but it's becoming more pronounced. PR is increasingly taking place online. Whether through social media, forums, or blogs, companies send out countless messages online and are constantly being evaluated across all channels. They need to be able to handle this flawlessly. Continuing education helps. (more…)

Facebook marketing 2014: trends and tips

Editorial - January 9, 2014
FACEBOOK ADVERTISING Native advertising, mobile targeting, custom audiences, and fresh ads—a white paper from Marin Software highlights the key trends for advertising campaigns on Facebook. Various tips reveal what companies should focus on in 2014. (more…)

Do good - and communicate correctly!

Editorial - January 9, 2014
GREENWASHING SINS The share of organic and fair-trade products is steadily increasing. The LOHAS (Lifestyle of Health and Sustainability) group—those who pursue a lifestyle focused on health and sustainability—is emerging as a significant customer segment. As a result, companies are increasingly presenting themselves in an eco-friendly light—though not always with solid evidence. (more…)

"mPayment is still in its infancy".

Editorial - January 7, 2014
MOBILE PAYMENT An important aspect of mobile commerce is mobile payment. This refers to making payments using a smartphone in brick-and-mortar stores or when shopping online. MK spoke with Tobias Wirth about this topic. He works for the Aduno Group, a provider of cashless payment services, and is actively involved in the Swiss Mobile Association (smama), promoting mPayment and mCommerce. (more…)
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