The vsms campaign aims to encourage survey participation.With its "Your opinion helps decide" campaign, the Swiss Market and Social Research Association (vsms) aims to actively inform people about its work and motivate the Swiss population to take part in surveys. Using polarizing topics, the campaign shows that those who participate in surveys make their opinions heard and thus have a say in important issues.The first campaign flight, launched at the end of 2012, succeeded very well in achieving the goal of raising awareness and recognition: "We are convinced of the success of the campaign. Feedback at the office and active requests for participation confirm that the campaign is well received and the message is being accepted. Only through active communication can the benefits of market and social research be demonstrated to society," says Roland Rosset, President of vsms.This benefit is to be conveyed even more emotionally with the three new subjects. For this purpose, further media partners could be won for support. The ads will appear in various daily and Sunday newspapers throughout Switzerland. In addition, there will be banners, an information flyer and the campaign website. www.schweizermarktforschung.chIn addition to public relations work, the association is working on the development of transparency and quality criteria to make performance standards in market research more transparent and measurable.On the vsms side, the following are responsible for the campaign: Mitja Ruggle, Roland Rosset and Nicole Siegrist. On the Humans side: Res Matthys and Sebastian Jerez (campaign).About the campaign:The association plans to communicate its message through the following advertising media:1. print and online media, which illustrate the benefits of market research from the perspective of the Swiss population. Through the participating print media alone, the planned reach of the nationwide campaign is approximately 86%.2. The website: www.schweizermarktforschung.ch3. Information brochure distributed by the institutes to interviewees.The industry will also systematically use its own communication channels for the set communication goal: Every single interview that a staff member of a market or social research institute conducts with a respondent is a contact opportunity that the association can use to spread its message.

The Swiss Association of Market and Social Research (VSMS) aims to actively inform the public about its work and encourage the Swiss population to participate in surveys through its campaign «Your Opinion Counts.» By focusing on polarizing topics, the campaign aims to demonstrate that those who participate in surveys make their voices heard and thus help shape decisions on important issues. With the seal of quality «Swiss Market Research: No Sales – Scientific – Anonymous,» the association distinguishes itself from direct marketing and sales.

The ads will appear in various daily and Sunday newspapers throughout Switzerland. In addition, there will be banners, an informational flyer, and the campaign website Schweizermarktforschung.ch. In addition to its public relations efforts, the association is working on developing transparency and quality criteria to make performance standards in market research more transparent and measurable.

Contact person at VSMS: Mitja Ruggle, Roland Rosset, and Nicole Siegrist. Person in charge at Humans: Res Matthys and Sebastian Jerez.