REFINED PACKAGING "Packaging Innovations Zurich 2014" from March 26 - 27, 2014 offers a good opportunity to be inspired by fresh ideas. For example, from the innovative designs of students on the "Packaging, Design & Marketing" Master's course at Stuttgart Media University. They will be presenting their exhibits at their own stand (DB1) in Hall 6 of Messe Zürich in an exclusive setting.(more…)
New trade fair in Zurich at the start
Editorial
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February 18, 2014
PACKAGING FAIRSIn European countries such as the UK, the Netherlands and Poland, "Packaging Innovations" has already become the leading trade fair for creative packaging, design and branding. The new trade fair concept is now celebrating its Swiss premiere in Zurich on 26 and 27 March 2014 and complements the established "Packaging Zurich 2014" trade fair, which is being held in parallel for the eighth time.(more…)
Swiss Instagram campaign causes a stir
Editorial
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February 18, 2014
SOCIAL MEDIA MARKETING How can Instagram be used for marketing purposes? The communication project "The Gstaad Slow Life Experience" by Gstaad Saanenland Tourism, the Hotel Saanewald Lodge and the global user network "Instagramers" shows what a successful campaign can look like. (more…)
"Email marketing has grown in importance again"
Editorial
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February 17, 2014
E-MAIL MARKETING is cost-effective, personalizable, measurable - and is well received. There is no way around this discipline in digital marketing. But there are some guidelines to follow and misuse to avoid. MK asked some experts about this. (more…)
Sport has immense significance - also in marketing
Editorial
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February 13, 2014
SPORTS MEDIA Sports fans want to see and know everything - that's why sports formats are popular with them. And because sport arouses emotions, the environment of these formats is also popular with advertisers. The range of sports in Swiss media is diverse - whether in print, TV or online.(more…)
Professionals in cross-media management: operating in multimedia
Editorial
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12 February 2014
CROSSMEDIA They are pioneers in the multimedia world, the 15 participants in the first certified advanced training course (CAS) for cross-media managers, which was held for the first time by SAWI in collaboration with the FH Waadt/comem+. Five learners report on their experiences. (more…)
Bitcoins as a means of payment
Editorial
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11 February 2014
VIRTUAL MONEY Whether bitcoins will become the next trend in payment methods is controversial. Governments warn against it, the financial sector smiles at it. The fundamental and technological approaches are exciting. Bitcoins certainly have potential. (more…)
Where knights and event organizers greet each other
OLYMPIC SPONSORSHIP The Olympic Games officially began today. From February 7 to 23, Swiss winter athletes will be competing for gold, silver and bronze in Sochi, Russia. This major sporting event is an attractive advertising platform for local sponsors - as the example of Rivella shows. However, the event is also associated with controversy.(more…)
Swiss cities and social media
Editorial
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February 6, 2014
CITY MARKETING The authorities in Switzerland’s eight largest cities have a presence on social media. Of the 100 most populous cities, about one-third are officially active on social media. Facebook is the most popular platform, followed by Twitter and YouTube. However, social media is also of interest to smaller cities. This is the finding of a recent online survey. (more…)
SCHELLING AG expands product range through acquisition of Birkhäuser+GBC AG
Editorial
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February 6, 2014
PACKAGING SCHELLING AG acquires 100% of Birkhäuser+GBC AG, which previously belonged to National Zeitung und Basler Nachrichten AG. With this takeover, the traditional company SCHELLING AG is further strengthening its core business in the areas of packaging, printing and displays. Birkhäuser+GBC AG will continue to operate at the Reinach BL site and all employees will be retained. (more…)
"When it comes to congress infrastructure, Switzerland is a developing country".
Editorial
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February 5, 2014
CONGRESS AND EVENT ORGANIZATIONS Around 250 international congresses are held in Switzerland every year. MK spoke to organizers about the highlights of recent months as well as current and future challenges. (more…)
