Editor-in-chief of TV news at RTS temporarily retires

Bernard Rappaz, the editor-in-chief of news programs at RTS (Swiss French), is temporarily stepping down while investigations are underway at RTS regarding allegations of harassment. The deputy editors-in-chief will take over management of the newsroom.

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This investigation concerns all levels of the company hierarchy, according to a statement issued Wednesday by RTS radio and television in western Switzerland. "I expect the investigation to clearly clarify the responsibilities at all hierarchical levels of the company," Rappaz is quoted as saying in the statement.

On October 31 the newspaper had Le Temps citing anonymous sources, revealed that bullying and sexual harassment allegedly occurred within RTS over a period of years. In the research, the interviewees reported open harassment, unwanted kisses, lewd comments and systematic abuse of power.

Three employees were accused, including Darius Rochebin, longtime presenter of the RTS daily news. The management and the personnel managers of RTS had consistently looked the other way. Rochebin, who has been hosting a talk show with famous personalities at the French news channel LCI since the fall, has meanwhile filed a defamation suit against Le Temps submitted.

Last week, the RTS management and the SRG board of directors announced that the two executives had been temporarily suspended and two independent investigations launched.

RTS writes that the presumption of innocence applies and that the investigation is taking place in compliance with the principle of personal privacy. RTS did not want to comment further on the fact that Rappaz is temporarily withdrawing from the management of TV News. (SDA)

Aline Wanner takes over journalistic management of NZZ Folio

Aline Wanner, currently an editor at NZZ Folio, will also assume editorial leadership of NZZ Folio starting in January 2021. She succeeds Christina Neuhaus, who recently took over as head of the NZZ’s domestic news department.

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Since January 2019, the 32-year-old Wanner has been an editor at the NZZ Folio. She will continue to work as an editor, as well as to support the cross-team and cross-departmental collaboration with the editorial team of the NZZ further, according to a statement issued by the NZZ media group on Wednesday evening.

Wanner will report directly to the deputy NZZDaniel Wechlin, editor-in-chief. She writes regularly for the NZZ and was a columnist for the NZZ on Sunday active.

Wanner was formerly an editor in the Switzerland office of the German weekly newspaper The time and in the Basel office of the Switzerland on Sunday. (SDA/pd/hae)

Department of Noise lets sound 20 minutes

As part of the video-first offensive of 20 Minuten, a matching sound identity was developed in addition to the implementation of a new design and new target group-oriented news formats. Department of Noise was responsible for this.

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Emphasis was placed on the acoustic differentiation between explosive news and entertaining formats. The basis for this was the work of the renowned English branding agency Moving Brands.

 

 

 

 

Beat Krapf, Head of Video at 20 Minuten, says: "Developing a new sound identity in a team is a big challenge. Feelings, visions and ideas regarding sound are difficult to put into words. DoN did an excellent job of translating the necessary work. That's why the result fits so well with 20 minutes."

It was clear from the start that co-development could be a challenge for a project of this size. Marcella Corti, project manager for "Video first" at 20 minutes: "There are a lot of disciplines at play here, so sometimes decisions have to be made quickly. In this context, the internal interim assessment of DoN's work was always our highlight. They listened to us enormously well right from the start and understood us." Beat Krapf adds, "DoN tackled the sprint with us and made sure we reached the finish line in record time. That's what makes it fun!"

 

In close collaboration between the project teams, different sound assets with a high recognition value were developed within a short time. The acoustic elements of "20 Minuten NOW!" are now in daily use on 20minuten.ch and in the app. The three variants of openings of the live broadcasts (breaking news, news, soft news) as well as an overarching closing sequence will follow in the coming weeks.

Federal Council extends Corona emergency package for the media

The Federal Council has extended the support measures for the media in light of the COVID-19 crisis. Aid for print media will be extended through June 30, 2021. In addition, the federal government will cover the subscription costs of the Keystone-SDA news agency through the end of 2021.

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The extension of the measures will cost the federal government an additional 20 million francs. The support for the media in the Corona crisis was originally limited until the end of November 2020.

With the Covid 19 ordinance's extension for print media until June 30, 2021, the Postal Service can continue to deliver subsidized daily and weekly regional and local newspapers free of charge.

Furthermore, the federal government contributes to the costs of daily delivery of subscribed daily and weekly newspapers with a total circulation of more than 40,000 copies per issue. However, this is only the case if the publishers undertake in writing not to distribute any dividends for the relevant financial year.

In addition, the federal government will assume the costs of the Keystone-SDA news agency for further months, which will be charged to the electronic media. The corresponding Covid-19 regulation electronic media is extended until the end of 2021. For the assumption of the subscription costs, the federal government had provided 10 million francs, which are taken from the radio and television levy. According to Bakom, around CHF 5.2 million of this has been used up to now.

According to the Federal Council, the measures are intended to safeguard the regional public service throughout Switzerland. The coronavirus pandemic is exacerbating the structural crisis in the media that has been evident for years. Their advertising revenues have dropped drastically. (SDA)

CR Basel creates fundraising campaign for Solidarité Suisse

The "DEAR Foundation - Solidarité Suisse", established by the Basel philanthropist Sonja Dinner, is dedicated to a cutting-edge issue: support for people in Switzerland who have experienced economic and social hardship as a result of Covid-19.

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With large-scale PR activities and a fundraising campaign conceived and implemented by CR Basel, the aim is to trigger a wave of solidarity that will be able to significantly alleviate the consequences for many in this country caused by the unprecedented pandemic, both in the short term and in the long term. The five subjects of the ad and poster campaign make it clear that the need has many faces: although the faces of the people particularly affected by the crisis are anonymized and obscured in each case, their outfits and the startling headline alone clearly indicate that Covid-19 is causing a great deal of occupational and social collateral damage on a devastating scale. "Donate now and show solidarity," then, is the urgent call to support those disadvantaged through no fault of their own.

 

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Responsible at The DEAR Foundation - Solidarité Suisse: Armin Landerer (CEO), Sonja Dinner (President of the Foundation Board), Tabitha Forrer (Communications and Marketing). Responsible at CR Basel: Gabriel Heuberger (CD), Thomas Schaub (consulting), Judith Mann (text), Fabian Bieler (graphics).

Isobar and Namics merge and become Merkle

The two full-service digital agencies, Isobar Switzerland and Namics—A Merkle Company, announced their merger on Wednesday. From an organizational standpoint, the merger will take effect on January 1, 2021, and the rebranding to Merkle is scheduled to follow in the first quarter of 2021.

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Patrik Gamryd heads the new organization in the DACH markets.

 

The merger brings together two leading companies in the field of digital transformation in the DACH region. This will create a unique offering in the market in the areas of technology, data, CRM and digital transformation consulting, according to a statement on Wednesday. The new company will operate under the name "Merkle," Dentsu's brand for customer experience management (CXM). Patrik Gamryd, former CEO Isobar Switzerland, will lead the new organization in the DACH markets.

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Merkle is a global technology, data and customer experience management company and part of Dentsu International. The full-service digital agency Namics became part of Merkle in November 2018 (Werbewoche.ch reported). Isobar Switzerland was created in 2017 from the Dentsu acquisition of Blue Infinity, a digital transformation and technology agency with offices in Switzerland and quality centers in Portugal and the Czech Republic. In 2019, the company became Isobar.

The merger and rebranding to Merkle will create a company with over 1,200 employees. The two organizations complement the expertise of Merkle's customer experience transformation offerings and are expected to provide additional scalability in business transformation strategy, digital consulting and technology implementation.

Erdmannpeisker and Ogilvy launch Lindt Home of Chocolate

To mark the opening, Erdmannpeisker and Ogilvy developed a comprehensive communications package to promote the new chocolate museum and sell tickets.

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With the Lindt Home of Chocolate, Switzerland's largest chocolate museum opened its doors in September. Visitors can learn all about the history, cultivation, and production of chocolate, they can discover the diversity of chocolate in the tasting area, and they can find everything their chocolate hearts desire in the world's largest Lindt store. The expectations for visitor numbers are correspondingly high.

For the promotion of the Lindt Home of Chocolate, Erdmannpeisker developed a key visual as well as a comprehensive set of measures along the customer journey. The offers are staged in an entertaining way in quickly edited films.

The central hub of all measures is the website developed by Ogilvy Lindt-home-of-chocolate.ch where visitors can already explore and marvel at the highlights of the chocolate museum online.

The campaign includes films in different lengths for online, SoMe and POS use.

In addition, flyers for the tour operators and posters for the POS were implemented with a concise key visual.

Responsible at the Lindt Chocolate Competence Foundation: Martina Kessler (Marketing). Responsible at Erdmannpeisker: Sybille Erdmann (Consulting), Gabriel Peisker (Creative Director), Christine Weisser (Art Direction), Patrick Fawer (Art Director). Film: Brand film Switzerland. Photography: Michel Jaussi (key visual), Nono Fotografen (web content). Responsible at Ogilvy: Daniel Geiger (Digital Director & Consulting), Stephanie Lang (Creative Direction), Stefanie Busse (Art Direction).

 

Radio 24 strengthens the moderation team

Radio 24 gets a new presenter. From February 1, 2021, 26-year-old Luca Della Rosa will be working for the CH media radio station and will strengthen the seven-member presenter team.

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The 26-year-old started his radio career in 2013 at Winterthur radio station Radio Top. There, he first completed an internship as a presenter and has since hosted the morning and evening show. The trained businessman also completed the radio course at the MAZ in Lucerne in 2014.

After almost eight years at Radio Top, Luca Della Rosa is now moving to Switzerland's oldest private radio station. The Zurich native will join Radio 24 on February 1, 2021, where he will complement the seven-person presenter team.

Wirz and Suva warn: An occupational accident also affects colleagues

Suva helps people who have suffered an accident to return to work as quickly as possible. Why this is good for everyone is the subject of the film "We miss you," which was conceived by Wirz and humorously exaggerates the suffering of work colleagues.

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Suva places great emphasis on the rapid reintegration of accident victims, but also relies heavily on the social environment of the injured. The "Return to Work" campaign is therefore all about the consequences of an accident for the friends and colleagues of the accident victim, based on the insight: "If you're missing, you're missed.

In typical Suva communication style, the fundamentally serious issue is staged with humor and emotion. The heart of the campaign is a 40-second film developed by Wirz and realized with director Tobi Fueter and Stories. It shows the inconsolable strong men from the construction site who go to great lengths to send a message to their missing colleague.

The core message "We miss you" is played out via TV and online ads in various formats.

 

 

Responsible at Suva: Nadja Kunz Rütimann (Head of Communications); Gabriela Hübscher (Head of Communications). Responsible at Wirz: Livio Dainese, Fernando Perez, Alain Eicher, Caspar Heuss, Matthias Fürst, Jannic Mascello, Elena Gabriel, Nicola Peter, Lia Bellini (creation); Erasmo Palomba, Nadja Kilchhofer (agency producing); Petra Dreyfus, Simone Jehle, Fabiana Imhof, Larissa Braun, Barbara Waldvogel (Consulting); Urs Krucker, Martin Frank (Strategy); Thomas Peller, Sonja Jegen (Media Realization); Adrian Huwyler (XLAB). Stories (film production), Tobi Fueter (direction); Holger Diener (director of photography); Nicole Spring (head of production); Benjamin Fueter (editing); Goodbye Kansas (VFX), Noë Flum (photography), Patrik Rohner (retouching), Maria Schönbucher (key visual production), Jingle Jungle (audio post-production), Andy Platts (vocal, Monty Music / Universal Music).

CH Media puts Switzerland's most modern newspaper press into operation

The media group CH Media has put Switzerland's most modern newspaper printing plant into operation in its printing hall in Aarau.

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Since the summer of 2019, CH Media has expanded its printing hall in Aarau in order to install a latest-generation newspaper printing press from Koenig & Bauer on the newly acquired space. Now, the most modern newspaper printing system in Switzerland has been successfully handed over to the company.

Thanks to the new press, which runs in addition to the existing equipment, CH Media now prints up to 140,000 copies per hour in Aarau. Together with the production output of the newspaper printing plant in Winkeln (SG), this corresponds to a monthly print volume of around 36 million copies.

 

Commitment to newspaper printing

Parallel to the expansion in Aarau, CH Media has modernized its newspaper printing plant in Winkeln. "This is a clear commitment to newspaper printing. We want to be the leader here and offer our customers innovative solutions tailored to their individual needs," says Michael Fingerhuth, Managing Director of CH Media Print, in a statement on Tuesday.

Home Zurich and Shining Film let donate with attention

Donating has never been this easy: Bank Cler’s campaign to benefit the Swiss Cancer League turns views into money for the fight against cancer. This is made possible by the innovative use of the fundamental principles of digital media—and the star-studded cast of the campaign videos.

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With digitization, attention has become a currency for everyone. Anyone who has it can turn it into money - for example, with advertising placements. Heimat's new campaign for Bank Cler on behalf of the Swiss Cancer League uses this basic principle of the media society in an innovative way. The idea: Bank Cler produces films for the Cancer League in which it makes an advertising appearance. Those who watch the films also watch Bank Cler's advertising. Therefore, the Swiss Cancer League receives Bank Cler's advertising money for each view. In other words, instead of conventional advertising-financed media earning from the sale of contacts, the Krebsliga Schweiz campaign makes this advertising revenue possible.

 

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Advertising revenue depends on reach. This is to be achieved through the prominent casting of the films and a film concept that lets the protagonists meet in surprising constellations and entertaining contexts. Hausi Leutenegger, Tamy Glauser, Dominique Rinderknecht, Kiko and Gian Simmen declared themselves ready for the one-day adventures that director Lukas Maeder and Shining Film developed and implemented with Heimat. An integrated part of the entire process was the campaign's focus on media distribution.

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The first film shows Tamynique visiting Hausi Leutenegger. The mission of the two vegans: To teach the bon vivant to do without. As expected, however, the charismatic and successful entrepreneur, actor and Olympic champion is not entirely convinced.

 

For the second film, comedian Kiko traveled to the Jungfraujoch, where he met Gian Simmen. At 3500 meters above sea level, the first Olympic champion in the halfpipe demanded a lot from the declared summer man. Whether it was the quick wit of the man from Grisons or the thin mountain air remains to be seen; on the Top of Europe, even the quick-witted Kiko sometimes runs out of arguments.

 

Bank Cler's campaign as a long-standing partner of the Swiss Cancer League has already received mass media attention and is spreading via social media.

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Responsible at Bank Cler: Gregor Eicher (Head of Marketing), Barbara Gürtler (Branding). Responsible creative agency: Home Zurich. Film production: Shining Film. Directed by: Lukas Maeder.

The Federal Office of Culture supports 94 Swiss publishers

As part of the publishing support program enacted in 2016, the Federal Office of Culture (BAK) is providing a total of 7.5 million Swiss francs in funding to 94 publishers from the three major language regions during the 2021–2024 funding period. This commitment reaffirms the important role that publishers play in Switzerland’s cultural landscape.

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Based on the public call for proposals issued this summer, the BAK will award 42 structural grants of between 10,000 and 80,000 Swiss francs per year and 52 grants of between 7500 and 10,000 Swiss francs per year to publishers in the next funding period. The total amount of grants for the period 2021-2024 is 7.5 million francs. Of the 94 publishers that will receive funding in the future, 57 are based in German-speaking Switzerland (61 percent), 31 in French-speaking Switzerland (33 percent) and 6 in Italian-speaking Switzerland (6 percent).

The promotion of publishing houses introduced by the federal government as part of the 2016-2020 Cultural Dispatch will be continued over the next four years. This measure is intended to promote the cultural role of Swiss publishers, in particular by strengthening their activity as intermediaries between authors, bookshops and readers, and by recognizing the wide range of cultural activities that publishers carry out alongside the production of books (reading manuscripts, editing, promotion and research, contacts with authors, etc.). The structural and promotional contributions complement the existing measures of the federal government, the cantons and the municipalities.

 

First positive balance

Almost five years after the introduction of the publishing subsidy and after completion of the first subsidy period, the overall balance is positive, as shown by the Second Survey on the New 2016-2020 Subsidy Concept for Publishing Subsidies, which updates that of 2017. The majority of the supported publishers state that they have been able to develop new projects thanks to the funding, particularly in the context of communicating and promoting their publications. They also expressly welcome the paradigm shift made possible by this support, in addition to laying the foundations for promoting the cultural work of publishers: Publishing is now perceived as the sum of many more or less well-known activities through which good publishing work is characterized. The two surveys on the support concept are available on the BAK website (see documents below).

 

Calculation of contributions

The grants are aimed at professional Swiss publishers who have been present in the book market for at least four years and regularly produce titles. A specialist group reviews the applications submitted and makes recommendations to the BAK.

Structural contributions: The multi-year structural contributions are calculated using a mathematical formula and can be adjusted if necessary. The calculation is based on average publishing sales over the last four years, from which subsidies are deducted. This turnover is then weighted according to a regional distribution key and the literary and cultural orientation of the publisher. A minimum turnover is set as the access threshold. Subsidies can range from 10,000 Swiss francs (minimum) to 80,000 Swiss francs (maximum) per year.

Funding Contributions: The multi-year subsidies are aimed at smaller publishing houses that cannot apply for structural subsidies but are distinguished by their cultural activity and charisma. The contributions can now amount to between CHF 7500 (minimum) and CHF 10,000 (maximum) per year.

Funded publishers conclude service contracts with the BAK. In these, they undertake to develop certain activities. However, the BAK does not intervene in the management, the orientation or the program of the publishing houses.

 

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