Swiss surf on the go, love blogs and rarely use QR codes
WEB APPLICATIONS A study shows that the Swiss often go online while on the move and gather information online before making a purchase. Blogs are also gaining in importance, but QR codes are rarely used.
Many Swiss surf on the go to get information. For the fifth time already, the company specialized in social media & online marketing launched xeit GmbH a user survey on the topic of web applications. Between the beginning of December 2013 and the end of January 2014, over 700 consumers in Switzerland were surveyed on the following topics:- Information retrieval and mobile Internet- Blogs- Social networking- Use of QR codesThe most important findings at a glance:- Around half (49%) of the respondents use the Internet daily on the go for targeted information searches.
- The vast majority of consumers inform themselves on the Internet before making a purchase. User-generated content is becoming increasingly important - a new generation of bloggers has arrived. Having grown up in the wake of new technologies, they are setting out to enrich the Internet with content. Blogs are important sources of information. Bloggers detect trends or set them and thus become opinion leaders. Facebook is still the most frequently used social network. It is also most frequently used for photo sharing and location-based social networking. However, there is a lot going on behind Facebook, with a large number of platforms vying for users' attention, some of them very successfully.- Attractive, high-quality content is the most important criterion for web users to follow or like a company.- Although almost half of all respondents have installed a QR code reader, 80% never use it or use it less than once a month.The complete study (44 pages in total in A4 format) can be downloaded at http://www.xeit.ch/wissen/studien/social-media-studie-2014/ be ordered.
