Online advertising still enjoys little positive resonance among young people

Hilarious: Online advertising enjoys little positive resonance among Swiss young people.jim & jim, the agency for youth and student marketing, conducted a survey of young people and students on media, communication tools and social platforms in collaboration with Demoscope. From January 8 to 21, 1,783 young people aged 14 to 25 and enrolled students up to the age of 30 in German-speaking Switzerland were surveyed.Poster advertising is perceived positivelyThe results show: The most widely accepted form of advertising is the poster. Just under half perceive poster advertising positively. Advertising measures at the point of sale also meet with a high level of acceptance (45 percent). This is followed by newspapers (36 percent), magazines (31 percent), TV and radio (29 percent). Only very rarely is advertising perceived positively in the cinema (12 percent), on Facebook (7 percent), online (7 percent) and via e-mail or SMS (3 percent)."Web offers countless opportunities for advertising""Although online advertising still enjoys relatively little positive resonance, this does not mean that a brand should do without it," says Fabio Emch, Managing Partner at jim & jim. "You just have to take a closer look at the question of how online advertising should be designed. The web offers countless opportunities for advertising. Simply generating as many impressions as possible doesn't always make sense! Especially with BOOST, we focused very strongly on online content. We wanted to show that the web offers exciting alternatives for inspiring young people today!Facebook in demand among youthThe app most used by Swiss youth is Whatsapp (77 percent). It is followed by Facebook (56 percent), 20 Minuten (27 percent), Instagram (26 percent), SBB Mobile (23 percent) and Youtube (18 percent).The most visited website is Facebook, followed by Google and Youtube. 20 Minuten makes it to fourth place, while Hotmail is still in fifth place.Facebook is therefore still "in" among young people. 50 percent of young people go on Facebook several times a day. The male respondents are more active on the social platform than the women.Rather "Like" than shareIn general, posts are frequently "liked" but only rarely shared. Eighty percent say they "share" or "recommend" posts less than once a month. Young people find image and video posts more appealing than pure text posts.Why do young people "like" Facebook fan pages of brands? 73 percent "just think the brand is cool" and 51 percent want regular updates on the brand. Forty-five percent want to show that they like the brand, and 36 percent want to know about discounts.Networking is a secondary concern: only nine percent want to get in touch with the brand, eight percent want to share their experiences with the community, and only three percent want to network with other members of the community.Business platforms and QR codes "outXing, Linkedin and Co. are not in demand. Over 90 percent of young people avoid business platforms. They also hardly use Netlog, Myspace and Pinterest.Another finding: QR codes are rarely scanned and used. Although 40 percent of respondents own a QR code scanner, only a quarter actually use it.The complete study is available at the Agency jim & jim available.