Digital marketing in a reality check

More and more communications budgets are moving into digital marketing. But are organizations ready for it? At the trade event, Namics will present a model for classification in digital marketing.At this year's Namics professional event on June 3, 2014 at Convention Point in Zurich, everything revolves around digital marketing.More and more companies are familiar with this reality: the opportunities of digital market cultivation and digital budgets are continuously increasing.But how can different types of companies profit from these in the best possible way? To this question, which many marketing managers ask themselves, the answer is Namics with a model for classification into different marketing types in digital marketing. Because not every measure and every orientation fits every company.Own position determinationAt the event, Bernd Schopp, Partner and COO of Namics AG, will present an introduction to the topic and a classification of the different digital marketing types based on the Namics model. Namics speakers and renowned experts will then explain the importance of digital marketing for each type and discuss the corresponding goals, measures and channels using practical examples.In the category, Michael Rottmann describes the digital content marketeer and answers the questions of what the strengths of the digital marketing type content champion are and to which distribution model it fits particularly well. In the category of the Digital Segmenting Marketeer, Senior Consultant Thomas Walter uses best practices to show how this marketing type understands how to combine different sales channels in order to offer the customer a holistic experience.In the third category of the model for classification into digital marketing is the Digital Real-Time Marketeer. They are characterized by a high degree of agility and flexibility. They know how to track campaign results in real time and make adjustments to ensure that the resources used are as effective as possible. Senior Consultant Sabine Müller presents this digital marketing type and shows how campaign management has changed in recent years.Marketing organization of the futureMarkus Dobbelfeld, Chief Marketing Officer of the Distrelec Group, will present practical lessons learned from a future-oriented marketing organization. In his presentation, he explains what new organizational requirements are being placed on companies that want to benefit from the opportunities of digital marketing. How must the company organize itself to take advantage of these opportunities? What skills will be essential in marketing departments in the future? These and other questions will be discussed using a practical example.The specialist event will be rounded off with a discussion of what the different digital marketing types learn from each other and how this potential can be put into practice.Free registration possibleThe event is aimed at marketing, communications and e-business managers from various industries and markets who would like to further develop the digital marketing of their own company on the basis of numerous practical examples.The subsequent business lunch offers the opportunity to exchange ideas with the professional audience and the experts.Further information and the opportunity to register free of charge for the Namics event is available at here.