NATIVE ADVERTISING The opportunities and hurdles of native advertising are numerous. Irène Messerli from the PR agency Bernet, Leonardo Kopp from Admazing and Alexander Beyer from SwissAdSolutions know the peculiarities. What is needed is credibility, transparency and suitable content. (more…)
Ricardo - overcoming the "Swiss e-commerce paradox
Editorial
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December 1, 2014
DIGITIZATION In the second series of articles "Digital - from Talk to Walk", Christoph Oggenfuss* talks to exponents from business and research about the implementation of digital transformation. The fifth interviewee is Christian Kunz, CEO Ricardo Group. (more…)
A century of Swiss outdoor advertising
Editorial
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November 28, 2014
OUT OF HOME To mark its 90th anniversary, the out-of-home advertising company Clear Channel Schweiz AG has published the book "Stellenwert - ein Jahrhundert im Spiegel der Schweizer Aussenwerbung".(more…)
Swiss sports sponsorship on course for growth
Editorial
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November 27, 2014
SPORTFORUM On November 19 and 20, 550 participants and 60 speakers came together for the anniversary meeting of the Swiss sports business. Here are the seven most important facts about the event.(more…)
Trade fairs as a marketing tool
Editorial
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November 27, 2014
TRADE FAIR Are companies investing enough in marketing and sales? An infographic from quickLead shows which adjustments companies can still make.(more…)
Nolina moves
Editorial
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November 27, 2014
DIGITALDRUCK Nolina now has its own studio. After eight years, the ten-strong team led by boss Gogo Gärtner is moving into a 200-year-old mill in Rickenbach, Zurich. There will be an opening event on November 27 and 28.(more…)
Q-media: Better marketing through stronger presence
Editorial
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November 26, 2014
Q-MEDIA attract greater attention from media planners thanks to a new initiative. Being highlighted in the most important Swiss media rate database not only makes them more visible to media agencies, it also allows them to show their best side. In this way, crucial marketing information actually reaches the buyer and the last hurdle is overcome. (more…)
Process management beyond the textbook
Editorial
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November 26, 2014
PROCESS MANAGEMENT How does Volkswagen manage to produce four thousand cars in one day in one plant, none of which look like the other? And how does McDonalds manage to make the Big Mac taste exactly the same in over thirty thousand restaurants worldwide? The answer is: with highly professional process management. (more…)
Practical tips for secure mobile payment
Editorial
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November 26, 2014
MOBILE PAYMENT With the iPhone 6, Apple users can also make mobile payments. However, many people are still skeptical about this payment method. How secure is it? The Internet World trade fair gives ten tips.(more…)
Advertising and PR team up
Editorial
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November 26, 2014
CAREER The "Communication Manager" and "PR Consultant" courses will be offered and run jointly by individual institutes from spring 2015. In this way, the sponsoring associations aim to create a practical, high-quality and labor market-relevant qualification in higher vocational education and training.(more…)
Marketing meets IT at SuisseEMEX'15
Editorial
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November 25, 2014
FACHMESSE Today, successful marketing is no longer conceivable without the use of modern information technology and digital solutions. For this reason, the organizers have planned a new industry platform in the area of digital business for their SuisseEmex trade fair in 2015.(more…)
What women and men buy
Editorial
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November 25, 2014
BOOK TIP In her book, author Diana Jeffé explains the successful gender marketing concepts of top companies. Far removed from feminist ideology, Jeffé explains the differences between the sexes in terms of their purchasing interests, information processing, and the way in which they use information.(more…)
