The top five web offerings of Swiss users
INTERNET USE Net-Metrix AG published the data from the "NET-Metrix-Profile 2014-2" study on November 17. The results show that men prefer to surf on 20min.ch, while women use search.ch the most.
Men and women have very different preferences when surfing the Internet.The "NET-Metrix-Profile" study provides valid media data and sociodemographic information on Swiss online portals and thus precise target group information. Comparing the weekly reach figures in the study period from April to June 2014, some interesting results emerge for the individual target groups.Top 5 web offers among male users
- With 28.1 % reach, 20min.ch - D-CH ranks first and reaches the most male users in an average week.- In contrast, Blick Online takes second place with a difference of 62,000 male unique users per week (UUpW).Top 5 web offers among female users
- The search.ch website reaches the largest share of Swiss women each week with 641,000 UUpW.- While the top 4 each have over 20 % reach among women, Blick Online in 5th place still comes in at 18.2 %.Top 5 web offerings in the 14-34 age group
- Almost a third of Swiss users between 14-34 use 20min.ch - D-CH.- Despite an increase of 12 % compared to the last six months, Blick Online ranks 2nd in this age group.Top 5 web offerings in the 35-54 age group
- Bluewin reaches the most users within the largest age group in Switzerland (35-54 year olds) with 517,000 UUpW. With a difference of only 6,000 UUpW, search.ch (479,000) and 20min.ch - D-CH (473,000) take third and fourth place respectively in this age group.Top 5 web offerings in the 55+ age group
- Despite a reduction in reach of 16,000 UUpW since the last publication, Bluewin is also the highest-reach offering in the 55+ age group (29.1 %).- In contrast, 20min.ch - D-CH increased its reach in this age group and now occupies fifth place (instead of srf.ch) with a reach of 19.7 %.More results on the study with detailed graphical reports on the web offerings are available at here.
