This directory lists people who have distinguished themselves through their forward-looking work in the disciplines of marketing & communication. Click on the name to find out more about the person. Do you know a person who should also be included on the list? Submit >>> here <<< your proposal.

HOSPITALITY When it comes to sponsoring entertainment events, hospitality packages are practically a must. After all, they are a key tool for building customer loyalty. The following event organizers reveal which events offer such packages, what makes them successful, and what the general trends are. (more…)

ROLE ALLOCATION Media become agencies, media become advertisers The value chain of communication and media has been fragmented. The digital world has turned everything upside down. (more…)

WIRKSTOFF TV is coming to Switzerland, bringing with it a wealth of expertise in television and moving images. As part of this, the TV Impact Day will take place on April 17, 2015, in Zurich. (more…)

COLUMN Stable and lasting customer relationships are a company's lifeline. Yet, paradoxically, thisThe neglect of existing customers as „second-class customers,“ as well as the parallel neglect of their account managers as „second-class sales representatives,“ has been a recurring theme in management thinking over the past few decades. (more…)

The Internet World trade fair is the meeting place for online commerce.The most important topics are multi-channel and cross-channel, customer centricity, payment, software and technology, as well as online marketing and social media. After pre-registration, the trade fair is free of charge, as is the extensive supporting program.Around 100 practical specialist presentations on numerous topics, exciting discussion forums, entertaining speed networking areas and guided tours await trade visitors to Internet World 2015. The wide-ranging supporting program takes place on a total of five stages and, in addition to comprehensive industry information, visitors have the opportunity here to deepen existing contacts and make new ones.Start-up meeting for the heart of the industryAfter the great success in 2014, Internet World will again place a special focus on supporting young companies in 2015. Potential founders or even young entrepreneurs will receive free advice and assistance with all questions relating to setting up a business at the "Start-Up Treff" in Hall B1. They can get tips from already successful founders or discuss their start-up idea with industry experts, from market opportunities to financing options.For (digital) commerceIn the e-commerce sector, Internet World is one of the most important events in all of Europe and a must-attend event for digital and increasingly also stationary commerce. Renowned exhibitors such as Oxid eSales, Trusted Shops, Giropay and Magento underpin this leading position. The trade fair is on a clear growth course. Thanks to steadily increasing demand, Internet World has been able to expand continuously in recent years and will cover 13,500 sqm of exhibition space in 2015 (11,000 in 2014). The organizers expect around 350 international exhibitors and sponsors as well as 14,000 trade visitors in March.Under the motto "The Future of E-Commerce", a top-class congress will take place parallel to the trade fair on both days. Attendance at the trade fair is free of charge after advance registration. Attendance at the trade fair, the presentations and offers in the trade fair are free of charge with advance registration.Current information on the Internet World trade fair and the congress can be found at: http://www.internetworld-messe.deMK is a partner of Internet World 2015. Readers benefit from special conditions when entering the code IW15muk and thus attend the congress at the price of €850 plus VAT (2 days) or €550 plus VAT (1 day).

AWARDS CEREMONY On February 7, the fifth Swiss Nightlife Award was presented. The awards recognized the most creative and innovative figures in Swiss nightlife in 2014 across twelve categories.  (more…)

The village of Grindelwald with the Aspen alpin lifestyle hotel 4* offers a worthy setting for seminars, workshops, customer events or incentive activities.Within less than two and a half hours you can reach an alpine wonderland in the heart of Switzerland from the urban centers of Zurich, Bern or Basel: In the Jungfrau Region, guests can expect a unique mountain backdrop and an unspoiled landscape with many well-known excursion destinations. In the midst of unspoiled nature, the Jungfrau Region offers suitable offers and infrastructure for seminars, workshops, customer events or incentive activities.The imposing triumvirate of Eiger, Mönch and Jungfrau forms the perfect stage set to recharge your batteries, find inspiration and let your creativity run wild. An alpine pearl for the realization of events and incentive activities can be found above the valley of the black Lütschine at 1034 meters above sea level: Grindelwald. Thanks to the great variety of hotels with seminar infrastructure, every need is covered here.Tradition and modernity are stylishly combined in the Aspen alpin lifestyle hotel 4*. With a fascinating view of Grindelwald's local mountain, the Wetterhorn, conferences are held here in the harmonious Alpstube. For small groups looking for an infrastructure to feel good, work and be active, the Eiger Selfness Hotel 4* is the perfect choice. Awarded by Switzerland Tourism as "Seminar Hotel with Inspiration", partners for coaching and team building are available here. The Romantik Hotel Schweizerhof 5* combines traditional ambience with exclusive design. Light-flooded meeting rooms with state-of-the-art technology as well as breakout suites are available.

The Romantik Hotel Schweizerhof 5* offers light-flooded meeting rooms as well as breakout suites.At the Swiss Quality Hotel Belvedere 4*S, the SPA area with a saltwater whirlpool in the garden is an excellent place to relax after the conference. The Carnotzet wine cellar at the Hotel Kirchbühl 4* is the perfect platform for exclusive events on a small scale. In the modern-rustic Berghaus Bort 3*, located at 1600 meters above everyday life, creativity knows no bounds due to the special setting. Bright and divisible rooms with various combination possibilities are offered by the Sunstar Alpine Hotel 4* in the heart of the glacier village. The modern rooms in the GriwaCongressCenter Silberhorn also serve as an ideal environment for goal-oriented work and relaxed exchange. The congress hall with a capacity of 450 people is suitable for larger events.

In the GriwaCongressCenter Silberhorn there are different rooms with space for up to 450 people.  A little further west, high above the Lauterbrunnen Valley, lies authentic Mürren. The idyllic, car-free and tradition-conscious mountain village at the foot of the Schilthorn-Piz Gloria is a suitable venue for corporate events. For example, ideas are deepened and friendships are forged at the Hotel Eiger 4*. The supporting program - a sledging evening with mulled wine or the ascent of the via ferrata in front of the Eiger, Mönch and Jungfrau - starts right on the doorstep. Jungfrau Region Tourismus AG supports guests and customers with free advice, reserves suitable accommodation and makes referrals to local specialists.Not only the magnificent view of the surrounding mountains, but also the varied program following the conference guarantees a lasting event in the Jungfrau Region. The possibilities are almost unlimited and ensure a high experience factor: from snowshoe tours or evening sledding fun in winter to fast-paced mountain bike descents or high alpine mountain tours in summer, the variety of activities is great. In cooperation with the competent event partners of Eiger Vision and accompanied by experienced mountain guides, it is even possible to experience the fascination of the Eiger North Face up close - with a climb to the Stollenloch that promises pure adrenaline.

CLOUD Content marketing campaigns have long been an integral part of creative agencies’ repertoire. To ensure that the desired target audiences are engaged in a personalized, informative, and entertaining way, more and more digital content is being created. Choosing the right cloud solution is crucial in this process. (more…)