BRANDING Making fragrances visible and tangible. This is how Givaudan wants to reposition itself. The fragrance and flavor manufacturer entrusted the agency Interbrand with this task. For the new campaign, they captured people and destinations that trigger strong sensory impressions.(more…)
New jury for Xaver Award
Editorial
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January 29, 2015
The XAVER AWARD will be held in 2015 at Messe Zürich with a new event and award concept. In addition, new jury members have been appointed.(more…)
KonferenzArena: Don't let up and be self-critical
Editorial
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January 29, 2015
FACHMESSE On January 28, the "KonferenzArena" trade fair for the meetings and events industry opened its doors for the third time. While some visitors were inspired by new ideas from the exhibitors at the stands, others listened to exciting presentations. (more…)
Mobile devices revolutionize shopping
Editorial
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January 29, 2015
MOBILE SHOPPING The online market research institute Fittkau & Maaß Consulting surveyed over 7,000 German Internet users about their interest in using their mobile devices when shopping in stores, department stores and shopping centers.(more…)
"For TV advertising to have a future, it has to be good".
Editorial
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January 28, 2015
TV-SPOT On February 1, 50 years ago, the first TV commercial flickered across Swiss screens. To mark the occasion, MK conducted an interview with Publisuisse Director Martin Schneider. He reveals what a successful commercial should look like today and how Publisuisse is equipped for the future.(more…)
Create more attention with 3D animation
Editorial
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January 27, 2015
3D-ANIMATION It is hard to imagine a marketing strategy without moving images. After all, it is an instrument that generates attention and is remembered. Various stylistic devices help with this. For example, 3D animation. Animation and more AG is a specialist in this field.(more…)
Hooked
Editorial
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January 27, 2015
BOOK TIP In his book, the author describes how online products are created that are addictive. (more…)
The office must change
Editorial
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January 27, 2015
HUMAN-OFFICE The Competence Center Typology and Planning in Architecture at Lucerne University of Applied Sciences and Arts (CCTP) has launched a new publication. It presents the future of the working world. (more…)
Spread advertising virally with Storyfilter
Editorial
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January 27, 2015
NATIVE ADVERTISING At the end of 2014, the online news service "Storyfilter" launched a native advertising product. Viral packaging" distributes commercial content via social media - but not somehow. (more…)
Entry deadline for the Swiss Dialog Marketing Award extended
Editorial
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January 27, 2015
SDV AWARD The Swiss Dialogue Marketing Award will be presented on June 19. Projects will be recognized in 17 categories. There will also be a special award and the SDV Junior Award. Projects can still be submitted through February 6.(more…)
Cross-channel success with mobile power
Editorial
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January 27, 2015
DIGITAL JOURNEY For the fourth time, Adobe is bringing experts to the podium on its annual Digital Marketing Days tour. One topic will be mobile marketing.(more…)
"Sun and more"
Editorial
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January 26, 2015
CAMPAIGN With vacation planning just around the corner, some providers are coming up with ideas to attract attention. ITS Coop Travel, for example, commissioned the agency Fünfstern for its new "Sun and more" campaign.(more…)
