SOCIAL 58 percent of the Swiss population uses social media such as blogs, social networks, or Twitter. This is shown in the latest edition of the NET-Metrix-Base Internet study. (more…)

The Internet World store shows future technologies.In the new "Internet World Shop" designed especially for the trade show, Futur Commerce will be on display for visitors to touch and try out. Whether indoor navigation, shelf communication and recommendation marketing via beacons, whether mobile payment applications, QR shopping solutions or Click & Collect - market-ready technologies are available for testing on an area of 75 m² and every trade fair visitor is invited to form their own picture of the point of sale of the future.The following technologies are shown in detail:- the integration of beacon technology in the store- data glasses as commerce tools with integrated QR shopping solution- mobile EC terminals with checkout solution for the iPad- mobile and interactive POS terminals- InStore Pick & Pack- QR code shopping- an interactive wine rack as a prototype for merchandise displays in general- an interactive changing room All information on the Internet World trade fair and the congress taking place in parallel can be found online: www.internetworld-messe.deThe trade fair visit is free of charge after advance registration, the congress is subject to a fee.But: readers of marketing & kommunikation benefit from special conditions when entering the code IW15muk and thus attend the congress at the price of €850 plus VAT (2 days) or €550 plus VAT (1 day).

LUXURY PACKAGING How is successful packaging created? Is the packaging or the content successful or both together? Is the content or the packaging more important in the battle for the buyer's favor on the self-service shelf? How is luxury packaging created? (more…)

DATA On September 21, a new degree program will be launched at the HWZ University of Applied Sciences in Business Administration Zurich. The Certificate of Advanced Studies (CAS) "Disruptive Technologies" qualifies specialists in big data and data analysts. (more…)

PAPERBOX The market for certified papers is growing. Papers or print products with the FSC or PEFC label are image-enhancing and are well received by consumers. However, the differences between the two labels are not obvious and require explanation. (more…)

MARKETING DAY  About 1,000 visitors gathered as part of Swiss Marketing Day at the KKL Lucerne to see the industry’s most successful and innovative projects. The jury selected the winners from among eleven nominated campaigns. The Contexta agency was awarded two marketing trophies. (more…)

COMMERCE Multichannel and cross-channel are now being followed by omnichannel—the customer’s shopping experience across all channels, with seamless transitions and a consistent brand experience. An omnichannel commerce study reveals how far companies have come in this area, what is considered standard, and what obstacles remain. (more…)

MEDIA Floral prints, fringes, white lace and denim - these are the spring trends for 2015, says the new fashion magazine from Shoppi Tivoli. The shopping center is focusing on fashion in its spring campaign and has launched other services in addition to the magazine. (more…)