Corporate Wording 3.0

BOOK RECOMMENDATION: Industrializing communication, writing in a structured way, and reusing content—these are the topics covered in the new book by Hans-Peter and Andreas Förster. The authors clearly explain the basic concept of corporate wording and provide many practical tips and striking examples, as well as starter kits available online.Is it possible to industrialize communication? Probably not, many will spontaneously answer. Yes, you can, say the authors of this book, at least corporate communications. However, the authors could have spared themselves some of their own "text modules," such as the many repetitions and the advertising for their own products and seminar series. Otherwise, the book offers a good overview of the topic. getAbstract recommends it to all corporate communications managers who want to reach their customers with words and at the same time structure internal corporate communications.getAbstract rating: 7Practicability: 8Innovation level: 8Style: 6Publisher: Frankfurter Allgemeine BuchPublication date: 2014Pages: 211ISBN: 9783956010460