Daniel Grossen and Martin Bisang join adwebster

Editorial - January 26, 2015

ONLINE ADVERTISING Following the successful repurchase of shares from NZZ, Andi Nigg (32) has managed to bring on board two new investors with expertise: Daniel Grossen and Martin Bisang. For Andi Nigg, this is an important step in positioning himself as an independent advertising provider. Grossen and Bisang are taking over 35 percent of the share capital as private investors. (more…)

What makes online motion picture advertising successful?

Editorial - January 26, 2015

MOVING PICTURE A recent study by Millward Brown analyzes the factors that make video advertising a viral success and presents the ten most successful Swiss advertising videos in 2014. (more…)

Advertising wiper in the Pathé cinemas

Editorial - January 23, 2015

CORPORATION WerbeWeischer and the leading Swiss cinema operator Pathé have agreed a new, long-term partnership. The collaboration between the two companies will begin in 2018. (more…)

Marketing Yearbook: Trend Scanner with High Practical Value

Editorial - January 23, 2015

BOOK TIP A must-read for decision-makers in corporate management, marketing, communication and sales for 25 years: the hot-off-the-press anniversary edition of Jahrbuch Marketing 2015 presents new trends in market-oriented corporate management, digital transformation and the marketing of tomorrow. (more…)

MICE Award: The Winners

Editorial - January 22, 2015

MEETINGS & EVENTS The "Swiss MICE Awards" will be presented at the KonferenzArena on January 28. The winners in four categories have been announced. (more…)

Managers in Public - Knowing and Avoiding Faux Pas

Editorial - January 21, 2015

BOOK TIP In the book "Managers in the Public Sphere - Knowing and Avoiding Faux Pas", the authors Sebastian Kirchner and Thomas Breyer-Mayländer present case studies and practical checklists for communication self-tests and PR audits. (more…)

The top meeting in the advertising market on the topic: "Creativity is King"!

Editorial - January 21, 2015

EVENT This year's theme of the SWA Annual Meeting on March 26, 2015 at Stage One, Zurich-Oerlikon is dedicated to creativity in advertising for the first time. (more…)

Model focuses on innovation and automation

Editorial - January 21, 2015

PACKAGING The economic situation for the Swiss packaging industry is getting tougher. Model AG in Weinfelden shows how it can still hold its own. (more…)

Mobile marketing: the hype is accompanied by caution

Editorial - January 21, 2015

MOBILE MARKETING Swiss companies are recording strong growth in the number of hits on their mobile websites. At the same time, they are realizing this: They are overshooting the mark with overly aggressive marketing. MK asked some large companies such as Coop, Migros, UBS and Swisscom about their mobile strategy. (more…)

"I was in love with Princess Diana".

Why and when - Chris Morgan, co-founder and Executive Creative Director of the Bern-based agency Republica, reveals it in our series "13 Questions for...".

Editorial - January 20, 2015

1. was there a moment in your life when you thought: Wow. This is great. And it's from me!
When I look back on ten years of Republica, I am proud of what has been achieved.

2. the best testimonial ever?
From David Carson: "Of course, I could design beautiful brochures that everyone could easily read. But life is too short to do boring things."

3. what is it impossible for you to do without?
To Bala Trachsel, my business partner.

4. what are you sorry for?
If I come across differently to customers than I intended.

5. what do you see as the biggest challenge for advertising at the moment?
Finding motivated employees who want to work on the agency side instead of the client side.

6. do you think you deserve the salary you earn?
Yes, it's related to the responsibility I have at an owner-operated agency.

7. do you tell other people how much you earn?
Of course, the Bern Tax Administration.

8. a buzz word that gets on your nerves?
Sexy! What is that supposed to be? A rating? A characteristic? Is advertising sexy?

9. is the opinion that you can't grow old in agencies true, or is that a prejudice?
Exceptions prove the rule: My CD was born in 1956.

10. can you tell us a little secret?
As befits an Englishman, I was in love with Princess Diana at the age of 9.

11. what are you determined to achieve?
Strengthen Bern as an advertising location with good communication.

12. why don't you conform to the common clichés of an advertiser?
Simply because I am a designer.

13. when is there a bad mood in your agency?
When the SCB plays badly.

Chris Morgan is co-founder, partner and executive creative director of the Bern-based agency Republica. He previously worked as a graphic designer and art director at the Zurich agencies Fabrik für Visuelle Kommunikation and Gottschalk+Ash International before returning to Bern to join Masciadri Communication & Design and later launch Republica together with Bala Trachsel. Today, the agency advises and supports well-known companies and their brands in the areas of advertising, online, PR, live entertainment and corporate identity.

The "13 Questions" appear both online and in the print edition of Werbewoche and have so far been aimed at:

John Raggio
Peter van der Touw
Timo Wäschle
Diana Wick Rossi
Michael Hählen

Daniel Meier
Kurt Wettstein
Thom Pfister
Gilles Aeby
Hanspeter Swiss
Peter Frey
René Eugster
Reto Vogler
Bernhard Herzig
Roman Probst
Reinhold Weber
Markus Good
Nadine Borter
Stephan Oehen
Thomas Wildberger

Implementation 13 Questions: Thomas Häusermann

External communication consultants as troubleshooters

Editorial - January 20, 2015

CRISIS COMMUNICATION In his master's thesis, Patrick Suppiger shows how the consulting environment for crisis communication has changed in recent years. (more…)

Goldbach Interactive now with its own event unit

Editorial - January 20, 2015

LIVE COMMUNICATION The full-service agency Goldbach Interactive (Switzerland) AG is further expanding its service portfolio with its "Live Communication" offering by opening a branch in Bern. (more…)