CUSTOMER DIALOG A study by HSLU shows why customers participate in communities, how companies meet these needs and what makes a company's own online community successful. (more…)
How do I promote a mobile app or web application?
Editorial
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February 25, 2015
MOVING PICTURE It has recently become possible to advertise with moving images in various app stores. But how can this opportunity be optimally exploited? Condor Films presents a scenario of how moving image applications can be implemented.(more…)
More app downloads thanks to TV advertising on small channels
Editorial
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February 25, 2015
TV ADVERTISING Goldbach Media has examined the impact of a TV campaign for the "Gorilla" brand. The results show that targeted advertising spots on small TV stations can be very effective. (more…)
Nominations for the Master of Swiss Web 2015 are fixed
Editorial
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February 25, 2015
BEST OF SWISS WEB The Best of Swiss Web expert jury has nominated twelve projects that have clearly stood out from a total of 517 entries across all categories. Who will go home on March 26 as the best Swiss web project of the year? (more…)
Federal Office for Civil Protection goes on the digital offensive
Editorial
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February 25, 2015
DIGITAL COMMUNICATION The FOCP is breaking new ground in its communication with the public, using digital and dialog-oriented channels. With "Alertswiss", an information and dialog hub was launched at the beginning of February.(more…)
When rooms tell stories
Editorial
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February 24, 2015
ADVERTORIALIn the past, everyone marveled at the performance of the latest technology, but today it's all about storytelling - about experiences - about emotions. You can no longer create a wow effect with technology alone! (more…)
BuzzFeed and Ringier team up
Editorial
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February 24, 2015
ONLINE VIDEOS Ringier has entered into an online partnership with the American media company BuzzFeed. Effective immediately, video content from the New York-based online platform will also be shared on Blick.ch and Blickamabend.ch. (more…)
Lecture series: Customer acquisition in times of tight budgets
Editorial
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23 February 2015
CURRENCY CRISISThe strong franc is making life difficult for many companies. To combat this, Roman Probst and Beat Z'graggen have launched a series of lectures with the support of partners such as Swiss Global Enterprise and several publishing houses. (more…)
Hunkeler Innovationdays: under the sign of change
Editorial
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23 February 2015
DIGITAL PRINT Hunkeler Innovationdays 2015 kicked off on February 23 at the Lucerne Exhibition Center. 80 exhibitors presented the ever-expanding range of applications for high-performance digital printing and the increasingly powerful finishing technology.(more…)
Real-time advertising changes online advertising
Editorial
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23 February 2015
BOOK TIP In the book "Realtime Advertising", author Oliver Busch presents strategies, concepts and perspectives for digital marketing in real time. getAbstract recommends the book to anyone who wants to stay on top of online marketing. (more…)
Digital meets CRM: recognizing the signs of the times
Editorial
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February 20, 2015
CRM The German CRM Forum took place in Munich on February 2 and 3. Digital expert Karl-Heinz Land explained how digitalization is changing the behaviour of customers and providers. (more…)
Combining out-of-home and mobile advertising
Editorial
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February 19, 2015
OUTDOOR ADVERTISING works. This has been proven by countless studies. Clear Channel is now launching a cross-media offering to reinforce this effect. Mobile marketing is being used for this purpose.(more…)
