Fit for SME customers

BOOK TIP In the book "Fit for SME customers", the authors Christian Belz, Urs Fueglistaller, Roger Tinner and Walter Weber provide 21 answers to successful marketing in SMEs.Can you expect ultimate answers on marketing from such a slim booklet? Probably not - but Fit for SME Customers does not make that claim either. The authors offer approaches for a successful marketing strategy especially for SMEs. The book does not contain any fundamentally new insights; many aspects such as customer orientation or customer communication are familiar. What is original, however, is the focus on the strengths and special features of small and medium-sized enterprises: These are closer to the customer, have more flexibility and shorter distances.getAbstract recommends this small work to all managing directors and marketing managers in SMEs.getAbstract rating: 7Feasibility: 7Degree of innovation: 6Style: 8 Publisher: KMU VerlagPublication Year: 2014Pages: 144ISBN: 9783906541341--------------------------------------getAbstract presents summaries of outstanding business books via the Internet. Its mission is to provide managers and executives worldwide with high-caliber, up-to-date business information.