Interactive campaign for Bernaqua

CAMPAIGN Bernaqua - Erlebnisbad & Spa is launching the new "Erlebnisbad annual pass" together with the creative agency "Raise Your Flag". The aim is to publicize the new offer, which is aimed primarily at those customers who only want to purchase a season ticket for the adventure pool area.

Images from underwater shoots are used in the new campaign for Bernaqua.In the first "teaser phase", visuals will be used to call for an underwater photo shoot at Bernaqua. We are looking for amateur models who will take part in the big photo shoot at Bernaqua in May. "Raise Your Flag" was able to recruit London photographer Massimo Filippi from Blundell Street Studios for the shoot, who is known for his atmospheric images, and four to five selected images from the underwater shoot will be used as key visuals in the subsequent "promotion phase". These symbolize the advantages of an annual adventure pool ticket. The target group is given the opportunity to evaluate the campaign visuals using cross-media and thus take part in the competition. The prize is an annual adventure pool pass worth CHF 990. The competition is also intended to raise awareness and publicize the price of the card, which will be communicated via Bernaqua's media channels, those of the Westside Shopping and Experience Center and various Migros platforms. The campaign will therefore be seen in a concentrated form in the greater Bern area, but will also be heard nationally in a radio spot.