A look into the future thanks to social media
SOCIAL MEDIA If we take conversations on social media as a litmus test for the outcome of the Eurovision Song Contest (ESC), then the winner has already been decided.
If you take the dialog on social networks as a yardstick, Guy Sebastian from Australia wins the Eurovision Song Contest.The current Adobe Digital Index examined more than 2 million mentions in the following networks internationally with Adobe Social: Facebook, Google+, Reddit, Twitter, Dailymotion, Flickr, Instagram, Tumblr, VK, Disqus, Foursquare, Metacafe, WordPress and YouTube as well as blogs.1-10 places in the Social Eurovision Song Contest are currently occupied by the following countries:1. Guy Sebastian (Australia)2. Elnur Huseynov (Azerbaijan)3. Elhaida Dani (Albania)4. Mans Zelmerlöw (Sweden)5. Electro Velvet (United Kingdom)6. Edurne (Spain)7. Uzari & Maimuna (Belarus)8. Daniel Kajmakoski (Macedonia FYR)9. Il Volo (Italy)10. Polina Gagarina (Russia)So if you take the conversations on the social web as a litmus test for the outcome of the Eurovision Song Contest (ESC), then the winner has already been decided: it is Australian Guy Sebastian, who was invited to the event to mark the 60th anniversary of the ESC.Further findings of the evaluation- The most active users in the run-up to the Eurovision Song Contest, accounting for a quarter of social mentions, are the British (25%). This is followed by Spain (17%), the Netherlands (5%), the USA (4%) and the host country Austria with 3% - Every day, 10,000 social mentions worldwide deal with the topic of the ESC - The emotional situation shortly before the ESC kicks off was also examined: More than half of the social buzz (56 percent) is evidence of great (pre-)joy and admiration with a view to the event. Guy Sebastian is also at the top here: 60% of the ESC coverage of him on the social web is positive.
