Smart data instead of big data

BOOK TIP In the book "Smart Data", authors Björn Bloching, Lars Luck and Thomas Ramge explain why smart data is better than big data and how you can develop a smart data strategy for your company. They have already published the bestseller Data Unser, and now consultants Björn Bloching and Lars Luck, together with their co-author Thomas Ramge, are tackling the topic again - by warning of the dangers of big data. They recommend an alternative approach called Smart Data, in which the volume of data no longer plays a role.Although the authors recycle some ideas from Data Unser, this time the focus is not so much on marketing, but on internal company processes. The consultants explain their ideas for managing data projects with many step-by-step instructions for developing data-based strategies. The collaboration of an experienced journalist is unmistakable: the apt comparisons and entertaining formulations make the book a pleasure to read.getAbstract therefore recommends it to all marketing managers, IT managers and management strategists.getAbstract rating: 8Feasibility: 7Degree of innovation: 8Style: 9Publisher: RedlineYear of publication: 2015Pages: 256ISBN: 9783868815832