The most popular event cities of the Swiss
Which destinations will be the trend for events in 2015? Which new destinations should we keep a special eye on and how big is the average group at events? What about the length of stay? These questions asked Pro Sky Switzerlandthe specialist for customized flying and event managers in agencies and companies. For the reporting, a total of 80 Swiss event professionals were available to answer questions.
The search for the exotic68 percent of respondents said that Europe will be particularly relevant for their projects in 2015. In the previous year, this was still 81 percent of respondents. The situation is quite different in the pan-European ranking, however: Here, the continent has significantly more advocates than in Switzerland. The Swiss are happy to go further afield, and exotic regions of the world are booming. The best example is the Middle East. From 8 percent in the previous year, it went up to 21 percent in 2015. Latin America is also becoming increasingly popular, reaching 19 percent.
Germany just ahead of SwitzerlandGermany remains the favorite of the Swiss in 2015. In 2014, 38 percent of event planners were still in favor of their northern neighbor; in 2015, the figure is 43 percent. Their own country also makes a leap forward: by 4 percent to 39 percent. Switzerland thus overtakes Spain.
Participant numbers increaseIn 2015, most events will have more participants. The segment of up to 50 participants is the most relevant, but it drops from 74 to 60 percent compared to the previous year. Events with more than 500 attendees, on the other hand, increase from 3 to 14 percent.
The longer, the more popularFor the first time, the length of stay was examined in the report. Here, events with more than three overnight stays clearly occupy the top spot. 44 percent of respondents gave this period as the top answer.
Gen EastThe trend destinations are clearly heading east. The Baltic States are popular. Greece was also a surprise. The respondents see good hotels at attractive prices in this destination, combined with plenty of culture and good weather.
The complete documentation of Pro Sky Switzerland as PDF: www.reisephon.de/PRO-SKY-Destination-CHD.pdf
