Consumer Diversity: Opportunities from Demographic Change
Editorial
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July 6, 2015
BOOK TIP In the book *Consumer Diversity*, author Michael Freytag explains how the consequences of demographic change can be mitigated, why an aging population also has its advantages, and how companies should adapt their products. (more…)
Zurich as a digital showcase city?
Editorial
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July 6, 2015
DIGITIZATION The newly founded DigitalZurich2025 initiative aims to strengthen the Greater Zurich Area as a digital location. Five specific measures have been defined. (more…)
Only personalized websites in 2025?
Editorial
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July 6, 2015
PERSONALIZATION Three out of four marketing decision-makers at small and medium-sized enterprises are certain that, in ten years, every website visitor will be shown a version of the website tailored to their needs. This is according to the latest study, «Web Analytics and Website Personalization in Germany,» by etracker GmbH.(more…)
Greek Bailout Fund Rises Rapidly
Editorial
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July 2, 2015
CROWDFUNDING A 29-year-old launched an Indiegogo campaign for Greece. The goal is to raise 1.6 billion euros. The campaign's organizer sparked a media frenzy. (more…)
The most beautiful villages in Switzerland
Editorial
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July 2, 2015
<span have been determined. Votes can be cast from a total of nine villages until September 5.(more…)
Online advertising forms: Which one should it be?
Editorial
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July 2, 2015
ONLINE ADVERTISINGTraditional banner ads, native advertising, or video ads? When choosing the right form of online advertising, marketers have many options available to them. (more…)
Five tips for a successful mobile store
Editorial
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July 2, 2015
MOBILE STORE More and more people are shopping on mobile devices. For business owners, it’s crucial to offer users a convenient and simple mobile shopping experience. After all, if the purchase falls through due to issues like slow mobile page load times, the customer is quickly lost. (more…)
This is what Beethoven's 5th Symphony looks like
Editorial
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July 2, 2015
CORPORATE Together with Switzerland’s most talented musicians, the FCB Zurich agency created a new corporate identity for the Swiss Youth Symphony Orchestra. In the process, sounds became images. (more…)
The «UBER Case» #5: R U ready for a ride?
Editorial
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July 2, 2015
ABOUT MUSIC Uber drivers aren't just taxi drivers who've chosen to work for a different company. The live story from New York that Christoph Oggenfuss experienced makes it clear that at Uber, the culture also makes a difference. (more…)
Edi 2015: Submit Projects
Editorial
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July 2, 2015
EDI The Swissfilm Association is moving on to the next round. The Swiss Award for Advertising, Industrial, and Corporate Films will be presented on November 5. Entrants can submit their films starting now through August 31.(more…)
View fulfills wishes
Editorial
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July 1, 2015
MEDIA With its reader campaign «Today, Anything Is Possible,» the tabloid Blick is trying to fulfill its readers’ wishes. A microsite has been set up for this purpose, where readers can share their wishes. The most touching wish fulfillments will be featured in the newspaper. (more…)
Interactive solutions - gimmick or great communication success?
Editorial
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July 1, 2015
SPONSORED ARTICLE With the information overload we face every day, much of it is forgotten or goes completely unnoticed. But how can you convey a message or piece of information in a way that is interesting, engaging, and, above all, memorable? Habegger AG presents its solutions. (more…)
