Cannes Lions Festival - The Overview
CREATIVITY The advertising industry's largest international creative festival has opened its doors. Within a week, the world will be showcasing its creative advertising projects. And MK will be there live when they are honored with the Cannes Lions Award.The Cannes Lions Festival has become an integral part of the advertising industry. From June 21 to 27, around 40,000 entries from all over the world will be presented. The event team has also invited famous and award-winning Speakers who will talk about their experiences. Among them are Jamie Oliver, Marylin Manson, Kim Kardashian, David Guetta, Sir Tim Berners-Lee and Tham Khai Meng.Cannes Lions Technology and HealthThis year, the festival is divided into two additional core themes: Innovation and Health. The "Lions Health" took place from June 19 to 20 and focused on communication in the healthcare sector. A review is available here. The "Lions Innovation" will take place from June 25 to 26. During these two days, everything revolves around data and technology.The workOf the 49,000 or so projects submitted, 474 are from Switzerland. These are honored in 17 Categoriesjudged by a 300-strong jury. Among them was advertising expert Ralf Kostgeld, Creative Director and member of the management team at the Ammarkt agency. He was selected by the Lions Festivals Committee in London to judge the world's best work in the Direct category.MK is thereFrom June 24 to 26, the MK editorial team will be reporting from Cannes. Who will win in which category, what are the highlights among the speakers, what is going on at Cannes Lions Beach? The answers will follow in the next few days.
