Starting signal for Suisse Emex: the highlights

The MK team will also be represented at Suisse Emex. In Hall 1 at Stand 1.200, you will be welcomed by Junior Product Manager Carmen Fraefel, Senior Product Manager Rolf Gubelmann and MK Editor-in-Chief Ruedi Ulmann (from left).Under the motto "Today's answers for tomorrow's communication", Suisse Emex will present the best recipes for success and innovations in four themed worlds in a completely restaged 360° marketing trade fair.The World of Communication invites visitors to take an inspirational tour and provides a creative kick in the lateral thinking world for entrepreneurs. In the World of Promotion - with the special zones "Premium & Luxury" and "Fine Food & Specialties" - top brands from the B2B sector present themselves, while the World of Event & LiveCom presents creative trade fair stand concepts and imaginative campaigns and indulges all the senses with multi-sensory offers. Visitors will find the digital trends and technologies of the future in the World of Digital Business, including in the FutureLab.Top speakers, free practical knowledge and networking"Satirist Andreas Thiel, advertiser Frank Baumann, PR luminary Klaus J. Stöhlker, city councillor Filippo Leutenegger, extreme mountaineer Evelyne Binsack, music entrepreneur Giuseppe Scaglione (my105) and digital expert Dr. Peter Hogenkamp are just some of the luminous personalities we have been able to attract for the once again top-class forum program," says Ewa Ming.Special areas for media, agencies, lateral thinkers and successful advertising conceptsIn the Media Kitchen, advertising goes through the stomach. Advice stands on cross-media advertising, a lounge bar with refreshing drinks and Italian specialties - visitors can look forward to an informal meeting platform and an agency aperitif on Tuesday, August 25, 2015 from 5.30 to 6.30 pm. Well-known advertisers and media representatives will meet here for a wine tasting. Guiseppe Scaglione and his My105.ch streaming platform will be providing the musical entertainment, and right next door is the lateral thinking world for entrepreneurs, which offers a creative change of perspective on around 500m2. In collaboration with Karem Albash, initiator of the Swiss Lateral Thinkers' Day, original and sustainable business ideas will be presented in the integrated speaker zone. A creative trail, an IFJ Start-up Check, an area for training and further education in marketing and a business networking zone round off the offer.EMEX Night sold out for a weekOn Tuesday, August 25, 2015 from 7 p.m., the new EMEX Night will be a business networking event. Guests will meet the who's who of the marketing and event industry and enjoy a mixture of networking, business, lifestyle and emotions, served with a touch of glamor. Popular gastronomy brands and caterers present the EMEX Night together with top musicians as the highlight of the trade fair. From a champagne reception by Laurent-Perrier and vegetarian specialties by Hiltl and X-Tra to a salmon and oyster buffet by Gourmetdepot.ch, everything that's anyone's cup of tea is represented here. The musical highlight will be the up-and-coming Swiss pop musician James Gruntz Solo. Last late night tickets (admission at 9.30 pm) can be purchased at the info desk until 6.30 pm for CHF 50.00.