Gamification as a trend in corporate communication

Commalive enables playful communication at an event.Play is a fundamental element of our culture. Humans are players - and without their desire and ability to explore, discover and perceive the world through play, entire areas of our culture would not exist. Play is important. Not only for children, but also for adults. Because play promotes social interaction and is fun. What people have learned through play is not easily forgotten.The ideaGamification refers to the transfer of typical game elements to applications in companies: for example, knowledge transfer, sales or marketing communication. Gamification aims to use the human instinct to play as a motivational factor. The importance of games has not changed in the digital and networked world. On the contrary: whether at the bus stop or during a commercial break - we are increasingly playing games with the help of our mobile, electronic devices. We answer quiz questions, kick and dribble, solve puzzles or compete with friends and acquaintances. Regardless of whether they are near us or on the other side of the world, Commalive takes advantage of this principle of human nature. The company from near Basel transports the methodology of the game into corporate communication. The result is a live encounter that is interactive, creative and effective. Commalive's ideas translate messages into emotions and stick. "We bring playfulness to live communication," explains Eberhard Freiensehner, founder of Commalive. "It makes no difference how many players we involve. The more, the better. Whether 2 or 20,000, there is basically no limit. "This adds a whole new element to events. The guests become active participants. They can play together as a team or cast their "vote" live. An event voting tool is also part of the portfolio. Whether at congresses, seminars or company events. The connection is made via the participants' smartphones. They simply log in to the event via a QR code or web link. Commalive's idea: achieve greater enthusiasm with more interaction.The human beingCompany founder Eberhard Freiensehner is convinced by the gamification approach. With a team of twelve employees, the experienced agency owner organizes memorable live communication for SMEs and corporations. During his time as a project and account manager at various agencies in southern Germany, Freiensehner has worked for well-known companies such as Siemens, Daimler, IBM, Bosch and Adidas. For almost 20 years, he has dedicated himself primarily to live communication. Freiensehner also passes on his expertise and experience to students as a lecturer at various junior institutions such as the Cooperative State University and the Angell Academy.The possibilitiesCommalive has developed various tools that can be used to significantly optimize interactive dialogue at events.live voting and game in one - that's "comm2crowd". You know the principle from the quiz show where the audience supports the candidate - A, B, C or D? This application can be installed at any event with simple means. Or have you ever seen 200 people playing virtual table football against each other in a team? And would you like to know and query the opinions of the participants? This is just as easy with comm2crowd. "comm2play" brings classic games into the business environment and onto modern media. Anyone planning competitions at their events has a choice of various touchscreen games that are ideally designed for trade fairs, events and promotions. Individual branding, automatic data export and variable media use are standard features. comm2play offers game actions for an emotional touch with the customer's products. comm2ask expands the portfolio with a feedback tool for smartphones. With comm2ask, opinions can be easily queried after the end of the event. In contrast to the usual emails, which are almost never answered, a query optimized for smartphones significantly increases success._____________Experience liveA game always arouses emotions and increases communication, motivation and togetherness. Visitors to Suisse Emex in Zurich can experience these innovations on 26.08.2015 from 13.30 to 14.15, when Eberhard Freiensehner speaks in the Live Com Forum at Suisse Emex'15. Further information is available here._____________Author: Andrea Paul