Goldbach Interactive declares war on ad fraud

ONLINE ADVERTISING Goldbach Interactive AG (GBI) is now working with the brand safety company zulu5 to offer advertising clients an extra dose of security within programmatic online media planning. Goldbach Interactive (GBI) attaches great importance to brand safety and combating ad fraud in order to avoid artificially generated traffic and undesirable content environments. For this reason, GBI is now working with the brand safety company zulu5 together. zulu5's monitoring tool monitors hundreds of thousands of websites for online advertising on a daily basis, regardless of the services purchased or technologies used. The advertisements are analyzed and recorded. Unsuitable sites and advertising environments can be directly identified and avoided.Goldbach Digital Services AG (GDS), which as GBI's internal service provider is responsible for planning, purchasing and handling display campaigns, has long been pursuing a detailed strategy to guarantee maximum security for the advertising clients it supports: In addition to security settings in the DSP software used (Delivery Service Partner version) and numerous manual measures, prebid blocking and monitoring with regard to ad fraud and brand safety are also implemented in collaboration with Integral Ad Science.Katrin Sprenger, Head of Campaigns & Social Media at GBI: "zulu5's highly innovative monitoring technology is an optimal addition to the already existing and comprehensive package of measures offered by our internal service provider GDS. Zulu5 offers our clients an independent, additional control within programmatic online media planning. "Andreas Gysler, CEO of Zulu5: "I am delighted to be able to support Goldbach with the security of online advertising and am convinced of the partnership, as we have a congruent understanding of the high priority of the topics of brand safety and ad fraud."