How useful are LED boards for classic advertising campaigns?

LED ADVERTISING The potential of LED boards for advertising campaigns was discussed at the Sports Forum on November 18 and 19 at the KKL Luzern. SWA Director Roland Ehrler pointed out that there is some catching up to do.

LED boards are also being used everywhere in Swiss stadiums. Nevertheless, advertising clients are still reluctant to book them - partly due to a lack of proof of performance.International examples show how LED boards contribute to marketing success. For example, there are innovative campaigns in which fans of football teams are shown live via LED boards directly in the stadium. Technically and visually, it is obvious that modern LED boards can also be integrated into the media plan of advertising campaigns, especially in football. In a discussion on the topic of "How bookable and usable are LED boards for classic advertising campaigns", Roland Ehrler, Director of the Swiss Advertising Client Association, pointed out a number of problems: "Many advertising clients are not yet using LED advertising. Marketing must become simpler and there needs to be the option of short-term placements. Clients also want concrete proof of performance. There is still a lot of catching up to do. "More about the sports forum can be found here.