Swiss people spend the most on these products online

The Swiss spend the most online on travel and flights.NET-Metrix published these results and other current developments on the topic of online shopping for the first time on March 1, 2016 as part of the NET-Metrix-Base 2015-2 baseline study. 60 percent of online shoppers buy goods in stores such as zalando, bonprix, La Redoute and Co. in the fashion, clothing (including shoes) and sporting goods category. 1.4 million Swiss people spent between 100 and 500 francs on this within three months. A small but significant minority of around 100,000 online shoppers even spent over a thousand Swiss francs on clothes and shoes.Most spending on travelHalf of online shoppers booked a trip or flight online in the same period; 62% of them spent over CHF 500. This product category therefore recorded the highest expenditure. Around 2 million Internet users purchased books, films or music digitally. 66% of them paid between 1 and 100 francs for media in a quarter.Men buy home electronics, women buy clothesMore than nine out of ten online shoppers (92.3 %) are also heavy internet users and therefore surf the web daily or even several times a day. Most online shoppers are in the 30 to 39 age group, where four out of five users shop online. Contrary to all preconceptions, there are roughly as many men as women among online shoppers (around 2 million each). However, a closer look at the product categories confirms some of the clichés: significantly more women store for clothes and shoes online than men - 62.5 percent to 37.5 percent. In the product categories of home electronics, household appliances and accessories and programs (software), games and apps, it is the other way around: men are clearly ahead with a ratio of 7 to 3.