What is Adfraud?

GLOSSARY Ad fraud is often mentioned in connection with online advertising. But what does the term actually mean?Ad fraud" (click fraud) is a type of Internet fraud that is primarily aimed at advertising banner ads that are remunerated per click (see pay per click). Click fraudsters can operate manually or with the help of programs. They click on commercial advertising spaces or simulate such clicks in order to manipulate the underlying billing systems in a targeted manner.7.9 percent of ad fraud in Germany in the fourth quarter of 2015 (source: Media Quality Report by Integral Ad Science). There are similar figures in the UK (7.8 percent) and France (6 percent). Unfortunately, there are no validated figures for Switzerland.read more about ad fraud with possible measures here.