Company logos: Which color conveys which image?
MK OPINION What impressions do colors convey in company logos? And which Swiss company's logo makes the best impression? Your opinion is in demand.
Colors play a decisive role when it comes to conveying a corporate image.The choice of color in a company logo plays a decisive role in the development of the corporate brand. Depending on how a company positions itself, the color must be chosen accordingly. If you want to make an innovative, tech-savvy impression, you should use different colors than a company that focuses on stability and sustainability, but which colors convey which image? And which company is best able to convey its image through its logo? Your opinion is needed! Take part in our short survey now (takes about five minutes). The best comments will be published in the next issue of MK and online.
>>> To the survey <<<
About MK Opinion
Every month, we survey our readers on a controversial topic from the field of marketing & communications. The results are published online and in the print edition. MK Marketing & Communication published. Opinion polls to date:- February 2016: Swiss Advertising Alliance- January 2016: Sports sponsorship- December 2015: Mobile Advertising- November 2015: Trade media- October 2015: Digital Marketing- September 2015: NeuromarketingBy the way: The results of our last survey "Storytelling & Swiss brands: Who tells the best stories?" are available here.
