After 31 years of providing parents with the BFU Children's Post as a source of information, the BFU is launching "Ouups! The prevention campaign is designed to provide new parents with helpful info and warn them of dangers to their children. Part of the campaign are videos on the topic of "Little things - big danger", which convey vital information without red-faced severity, threatening fingers or horror storylines.

In the pitch, Maybaum Film from Baden convinced with fresh ideas and straightforward storytelling. With clever camera work and effective post-production, the campaign videos show the dramatic size of small dangers. At the end of each episode, what is desirable in the situations depicted happens: absolutely nothing. And that's because attentive parents effortlessly eliminate the sources of danger, thereby preventing worse. Maybaum illustrates best practices using people who are "just like you and me." In this way, young parents feel encouraged to master this additional responsibility as well.

Laurent Ulrich of Maybaum Film directed and reached new spheres of patience and an unimagined level of fun during the shoot. The youngest actors on set were toddlers, whose unpredictability provided many laughs, but also additional takes. The parents of the little main actors were present on each day of shooting and motivated their offspring when the game with the camera suddenly became boring. The result is authentic film and photo footage that shows various dangers in the everyday life of small children.

The first two videos by Maybaum clearly show which foods and small objects babies can choke on and suffocate. The next safety videos will be produced in 2021 and will deal with scalding, drowning and falling off the changing table, which should not be underestimated. The "Ouups!" videos require little text and can therefore also be understood by people from other language regions. The BFU has placed particular emphasis on comprehensibility and comprehensibility, because every child who is seriously injured or even dies in seemingly harmless everyday life is one too many.

Silva Imken was most recently Head of Marketing at Börlind, where she was responsible for brand/product management, trade marketing, public relations, social media, online marketing and e-commerce as well as customer service for the Annemarie Börlind - Natural Beauty and Dado Sens Dermacosmetics brands.

She began her career in 1995 at the Bertelsmann Music Group in Hamburg. From there she moved to the Berlin-based Ad in Marketing Consulting in 2003. During this time, she was responsible for events such as "Die Goldene Kamera" as press spokesperson. In 2013, she entered the cosmetics industry with Börlind.

The motion was submitted by SP National Councilor Jon Pult (SP/GR). 14 National Councillors from the ranks of SP, Greens, CVP and GLP have co-signed the postulate. The Federal Council is ready to prepare the postulated report, as it announced on Monday in its response to the proposal.

Pult is asking the government to develop scenarios for the future supply of Swiss media with news agency services for all parts of the country and for all national languages. This task is currently being performed by the Keystone-SDA news agency.

The recent history surrounding the enterprise shows how fragile the existence of such a basic media infrastructure is, Pult notes. "Without significant government support, this agency would probably no longer exist in its current form." What the future holds in the already very volatile media market is uncertain, despite the current stabilization of Keystone-SDA.

In addition, fundamental questions of state policy also arose with regard to the ownership of a news agency of national importance. For these reasons, politicians would be well advised to consider various future scenarios for this basic media service at an early stage and without prejudice, Pult continues. (SDA)

According to calculations by the Zenith agency, global spending will fall by 7.5 percent in 2020. In July, however, the forecast was still for a slump of 9.1 percent, according to a recent press release. Thanks to the e-commerce boom, digital advertising expenditure is even expected to grow by 1.4 percent.

Looking at the individual regions, Western Europe is doing rather poorly compared to the rest of the world and will probably not reach the 2019 level of advertising expenditure again until 2023. "We see a similar picture in Switzerland," explains Maria Brinkmann, Managing Director of Zenith Switzerland. In 2020, the advertising market in this country will lose around 9.7%, after which things will pick up again in rather small steps.

E-commerce and therefore advertising or search ads on retail platforms will probably retain their importance, even if things return to normal. In China, for example, this is already a relatively well-established advertising channel, while there is still great potential for growth elsewhere. (SDA/swi)

A fixed date in the Swiss marketing and sales scene: the graduation ceremony for marketing and sales managers always takes place in Interlaken at the end of November. It's a live event with people congratulating each other, hugging and toasting each other.

For once, things were different for the class of 2020. The virus also made itself felt at the graduation ceremony and prevented the awarding of diplomas in the usual form. The organizers therefore implemented a diploma distancing, a celebration via live stream on the online channel. The 2020 graduation ceremony took place in the streaming studio of event technology specialist Opera

Moderation with Salar Bahrampoori

Salar Bahrampoori hosted the show in the streaming studio. The "Glanz & Gloria" presenter used a film clip to bring back memories of the written exam in Basel, which took place in dog-day temperatures.

The pandemic was already an issue back then. Masks were compulsory throughout the building, and only during the exam itself could the candidates sit without mouth and nose protection. "The candidates passed the exam with flying colors despite the difficult conditions," said Markus Hinder, President of the Examination Board and Head of Sales, in the film. Unfortunately, Hinder was unable to take part in the live streaming. Ibi Bertschi, President of the Examination Board and Head of Marketing, held the fort, introduced the live stream, congratulated the successful graduates herself - and waved to Hinder, who was probably watching the digital ceremony on his screen at home.

Many of the best students of the year present in the streaming studio

For the most part, the best students in each exam section were live in the studio and were able to receive their well-deserved award themselves. Those who were unable to make it to the studio were connected via video call. All successful graduates had already received a package with sparkling contents in advance: Prosecco to toast.

180 successful graduates

A total of 180 successful graduates were certified as marketing and sales managers. There were 38 marketing managers, of which 29 or 76.3 percent passed successfully. Overall grade average: 4.1.

A total of 256 candidates were examined for sales managers. 151 passed, which corresponds to a pass rate of 63.3 percent. Michael Winterberger was the top performer in the Marketing Manager category and Marco Reolon was the top performer in the Sales Manager category. Both were presented with a "Swiss Marketing Award" for their achievements.

The new name of the magazine was intended to reflect CSS's stance. The magazine is published quarterly with a circulation of 775,000 and in three national languages.

Inspire instead of just inform

"We want our customer magazine to inspire, not just inform," says Angela Geering, Head of Corporate Publishing at CSS. With this in mind, CSS held an agency competition. The Lucerne agency was able to convince those responsible with a creative basic concept. "In a joint process, we further developed and refined this. The result is a magazine that breaks new ground both visually and in terms of content," says Evita Mauron, Editor-in-Chief of the customer magazine, describing the development process.

Structure, orientation and eye guidance

A clear magazine structure with three sections - focus topic, articles on health topics and a classic information section - is intended to guide readers through the content. Large images, illustrations and varied design elements for highlighting are intended to create ease and orientation. Accent colors expand the color concept of the CSS. They set contents apart from one another, loosen up and emphasize tips and further information. Targeted eye guidance invites users to skim or delve deeper.

Topics and guests from life

Even the cover page shows that each issue is dedicated to its own focus topic. In each case, two terms set the framework: in the first issue, it is "Risk + Passion. In each issue, five guests from different walks of life meet for a round of talks - all with a direct or indirect connection to the topic. For the first edition, it was a helicopter pilot, a shiatsu therapist, a musician, a psychologist and the CEO of CSS. The essence of the exchange becomes the lead article. Interviews and portraits of individual guests will deepen the topic.

Part of a cross-media strategy

The new customer magazine is part of CSS's cross-media strategy. Content from the magazine is networked with digital content on the website. "To do this, we provide the articles and posts in the magazine with links for easy further reading and in-depth study," adds Lea Kuster, designer at Minz. With posts on social media, CSS extends the reach of the digital contributions.

With the ETH Zurich spin-off Planted, Lukas Böni, Pascal Bieri, Eric Stirnemann and Christoph Jenny have invented a pea-based vegetable chicken that has been available in hundreds of Coop and Migros stores since the beginning of 2020.

The demand was great from day one, and the new production facilities on the Maggi site in Kemptthal have been running at full speed since the fall. So it was time for Planted to start a "#TastyRevolution" and make it clear to consumers why - for example - "Hungry for change" is a good thing, "No chicken. No cry." makes a lot of sense, and why it's also extremely important to actively show your colors. Planted's design spectrum therefore ranges from light orange to light green, so there is something for everyone.

In the #TastyRevolution launch film, a horde of happy chickens roams through Berlin, Zurich, Bern and Freiburg. The #TastyRevolution song was composed especially for this purpose, arranged and produced by Alexander Kirschner.

In addition, various short versions of the film, calls on social media, a major market launch campaign at Edeka Südwest, a newsletter, a food truck, several interview films, and local poster campaigns at Coop stores will ensure that the flame of the revolution is kept high and finds its way into people's hearts and cooking pots as quickly as possible. A giant banner was also unfurled at the new Planted headquarters in Kemptthal.

The digital agency Milk has developed the website Tastetochange.com where interested parties can find out more about the TastyRevolution.

Even in this crisis-ridden year of 2020, the Advertising Week the annual creative rankings. It shows how Swiss agencies fared in the most important national and international creative awards. The ranking is published in the first print edition of Werbewoche in the new year and online.

Like so many other things, this year's creative ranking also comes with a few small changes: Since the Cannes Lions, the Clio Award and the London International Award have fallen victim to the pandemic, these three award categories can consequently not be included.

However, the "magic formula", which has undergone a minor update in the 2018 edition, remains unchanged: In addition to the main competitions (D&AD, One Show, ADC*E, Eurobest, ADC Switzerland and Swiss Effie), there are three international and five national competitions to choose from this year. From these, agencies can have their three best results count towards the points from the main competitions.

Please download the current form. On the left side (main contests, green) enter as many award wins as possible, on the right side (3+5 contests, yellow) select the three awards that give you the most points.

The large chamber thus took up a request from the parliamentary initiative of Councillor of States Hans Wicki (FDP/NW). The Telecommunications Committee of the Council of States (KVF-S) had drafted the amendment to the law.

Today, not only companies but also joint ventures have to pay a tax. The reason for this is that joint ventures are subject to VAT: The registration of companies subject to the levy is based on the corresponding register.

This also covers joint ventures that were founded by companies with the sole purpose of processing a specific transaction. The tax is then levied both on the companies involved and on the joint venture. This double taxation is to be prevented.

Valid from the beginning of 2021

The bill now goes to the Council of States. It will decide on Tuesday. If, as expected, it also says yes, the Federal Act on Radio and Television will be amended accordingly.

The National Council also enshrined in the law without a dissenting vote that the amendments should enter into force retroactively to January 1, 2021 if it is established ten days after the end of the referendum deadline that no referendum has been held against the law. Otherwise, the Federal Council should determine the entry into force. It can also bring the law into force retroactively.

The obligation for companies to pay the levy was originally part of the package of measures in favor of the media. As the parliamentary discussion has been delayed, mainly due to skepticism regarding the promotion of online media, the preliminary committees have decided to deal with this part of the bill separately. (SDA)

The focus of the current poster campaign is on the personal wishes of the community. The breadth of the wishes is intended to look deep into the needs of the community and hopefully give the attentive viewer pause just as much as the stressed passerby making the last purchases for the festive feast, the online retailer said in a statement.

The campaign, with a selection from a total of 4513 wish comments, can be seen from Monday on posters and hanging boxes, online banners, ePanels and eBoards throughout German-speaking Switzerland.

At Swissgrid, the national grid company, specialists from over a dozen different disciplines work every day to ensure a safe and reliable supply of electricity. That's why Swissgrid wants to show more of its face with its new employer image and explicitly focuses on human interactions: Everyone benefits from the expertise of others, contributes their own skills and thus makes their contribution to the big picture. This network idea was also the starting point with which Maxomedia, as the responsible communications agency, designed Swissgrid's new employer image.

Create connections

The go-live at Christmas and the turn of the year deliberately addresses those highly qualified professionals who are considering a change of job in the new year. The guiding principle of "creating connections" runs in part literally through all means of communication - in the image film, in the Quiz Ads as well as in the video portraits, which offer personal insights into working at Swissgrid.

"A total of 81 employees were in front of the camera. Entire teams provided the technical content for the first wave of the campaign," says Seraina Greb, Client Director at Maxomedia, explaining the direct involvement of employees in the campaign.

More than two-thirds (69 percent) of the executives surveyed globally expect their business to decline in the second half of the current year. Just under half (45 percent) of these expect their business to decline by up to 20 percent, while one in five expect a decline of more than 40 percent. In the context of news of positive clinical trials of a stage 3 vaccine, only a quarter (23 percent) expect their business to recover within a six-month period after a vaccine launch, while 41 percent expect a recovery within a year. More than a quarter (27 percent) expect it to take up to two years for their business to fully recover from the Covid 19 crisis.

In light of this general economic concern and constraints in marketing spending, Kantar points to three core principles that will positively influence a renewed recovery.

Principle 1: Digital transformation

Omnichannel and e-commerce are growing rapidly. Forty percent of consumers say they increased their e-commerce spending during the lockdown, according to Kantar's Covid 19 Barometer. The same is said by 48 percent of households with children. Forty-five percent of consumers will continue to shop at online stores they discovered during the pandemic. In the Global Business Compass, 55 percent of executives surveyed say their company invested in e-commerce activities during the pandemic. Not only is the shift affecting online business, but new buying patterns and behaviors are emerging that make brands and companies more vulnerable to competition. As digital offerings have become an integral part of the new normal, the challenge here is for brands that want to compete to improve the personal experience.

Marketing teams can drive success by rethinking their media strategy and shifting to the best-performing channels. Testing new growth and partnership models such as social commerce and direct-to-consumer should be on every CMO's agenda. At the same time, changing consumer needs, buying habits and the importance of different touchpoints must be incorporated into new e-commerce strategies. This understanding will require a targeted data strategy that emphasizes the power of proprietary data and combines it with trusted third-party data. This will enable a better understanding of consumer signals within marketing and media teams.

Principle 2: Purpose and sustainability will make a difference

The pandemic has made people question the purpose and sustainability of their own actions and reevaluate them in their priorities. According to the Covid 19 Barometer, 85 percent of consumers care about buying from companies that support actions they consider important. Brands need to have an impact on people's lives and the world they live in. Purpose is a systemic stabilizer for brands in times of global economic recession. Now it's important to rekindle relationships with consumers and connect as a brand with consumer needs. Companies need to play a supportive and meaningful role in people's lives. To do this, they must position themselves on issues such as diversity, local culture versus globalization, racial equality, sustainability and community.

In 2021, marketing teams should think about what explicit or implicit needs they can meet and the impact you have on users' lives - whether functional or emotional. Purpose needs to be integrated as a living element of communication, product, brand experience and brand engagement, rather than treated as an isolated concept. Companies should re-engage with consumers and their concerns in a transparent, meaningful and connected way. Likewise, they should be willing to work for the public good.

Principle 3: Corporate performance and innovation

Nearly two out of three executives believe they do not have the right business model to be competitive. During the pandemic, 20 percent of companies experienced growth. There are lessons other companies can learn from these examples, particularly about how companies are managed. Fifty-nine percent of companies that achieved growth during the pandemic turned their business model around. More than a quarter invested more heavily in innovation. The recovery process requires companies to make drastic changes to old ways of working and to seriously review and invest in business performance.

With a feedback loop with employees and consumers, companies can ensure that their company's narrative and long-term strategic priorities remain relevant. Furthermore, their learning curve will accelerate and best practices can be scaled consistently. Employees' new rituals must be at the heart of the innovation strategy. Innovation is one of the key characteristics that enable meaningful and differentiable brands to recover up to nine times faster. They should reimagine sales strategies, remembering that people crave human connection. Companies should also elevate the human experience in the digital environment. According to the Covid 19 Barometer, only one in four consumers is satisfied with retailers' omnichannel presence. Siloed organizations that isolate the customer experience from sales and marketing urgently need to be restructured. This is the only way to get a holistic view of how to reactivate demand.

"The key to success is to adapt to new conditions as quickly as possible," explains Irmgard Heinz, Chief Commercial Officer at Kantar. "Consumer behavior has changed forever. That, of course, includes growth opportunities. Adapt your strategy and realize sustainable competitive advantages through a clear first-mover strategy. As the results of our annual BrandZ study show, the brands that vigorously work their way out of crises early on are more successful in the long term."