WhatsApp as a marketing tool

SOCIAL MEDIA WhatsApp is booming and user numbers are rising. How can companies use this interesting channel? The Zurich-based full-service online agency Xeit GmbH investigated this question.According to the latest Social media study from Xeit is becoming increasingly popular. Mr. and Mrs. Swiss use the chat service several times a day. WhatsApp has become the communication hub for many users. Relationships, friends and the family circle are organized via the messenger. How can companies use this messenger service as a fast, direct and independent channel for dialog with consumers? WhatsApp as a marketing tool is still in its infancy in many places in Switzerland. However, the potential is being recognized by more and more companies that are taking advantage of the messenger. Xeit looked into this question and addressed the following points - What is WhatsApp and what are the strengths of the chat app - What does the international messenger market look like - What are the national and international user numbers - What are the potential uses of WhatsApp in corporate communications and marketing - What will the future of messenger marketing look like - We have also compiled various best practice examples.