The ten most popular Youtube advertising videos

Editorial - June 20, 2016

VIDEO ADVERTISEMENT On Saturday, June 18, the Cannes Lions International Festival of Creativity—the Oscars of the advertising industry—kicked off. YouTube has named the ten most successful advertising videos since the festival’s last edition.The most successful videos account for more than 6 million hours of playtime and 403 million views. The videos are characterized by the following features:1. advertising that motivatesThe commercials from Always and Adidas continue the trend of motivating their target group. Always' #LikeAGirl campaign is the second in a themed series and motivates young girls to be even more confident in their role as women. Adidas shows a fast-paced journey of athletes who want to take their games to the next level and motivate viewers to take control of their own lives ("create your own game").2. movie momentsTwo of the commercials incorporate famous films into their stories: the Duracell commercial from Christmas morning with its Star Wars scene and the Vivos smartphone commercial with the popular Minions characters.3. around the big gameThree Super Bowl commercials - from Hyundai, Mountain Dew and Pokemon - show how YouTube helps brands create buzz before, during and after the popular sporting event.4.repeated successHalf of the winners from this year were already on the best list in 2015. These include Hyundai, Always, Samsung, Clash of Clans and Adidas.5. new facesMore and more brands are using digital effects in their commercials. This year's newcomers include Skittles, Duracell, Vivo and Pokemon.these are the ten most successful videos:1st Clash of Clans: Call the Kawallerie (Official TV Spot)