What is a tandem spot

MARKETING TERMS To increase the advertising impact of a TV clip, the so-called tandem spot is often booked.When two or more commercials advertising the same product are broadcast in quick succession within one advertising block, they are referred to as "tandem commercials". Today, such double commercials are either partially identical (if the second, shorter one is a "reminder" of the first, actual commercial) or complementary (if, for example, the second answers a question raised in the first). Tandem spots are used to increase the desired advertising impact, with famous brands such as Axe and Milchschnitte being prime examples: