Creative storytelling on Twitter
SOCIAL MEDIA The new product feature "Twitter Moments" from Twitter and Siemens makes it possible to combine individual tweets into a continuous best-of story. This gives brands a whole new opportunity for creative storytelling on Twitter.
The Twitter page of Siemens.In Europe, Twitter is now launching exclusively with Siemens (https://twitter.com/Siemens) the new creative tool Moment Maker. This offers Advertising tool The very best conditions for telling emotional and creative stories on a specific topic on Twitter and thus successfully addressing the target group. Siemens is the perfect case for this because many people are not even aware of how often they come into contact with Siemens and what role the company plays in their lives. When 140 characters are not enough, Twitter Moments is the ideal format to take the user on a multimedia journey and make the company's stories tangible in text, images and video. "Twitter Moments is an interesting format that supports our brand and our storytelling in digital media in a meaningful way," says Clarissa Haller, Head of Communications at Siemens AG. "It illustrates our promise to make people's lives better - in line with the Siemens slogan "Ingenuity for life" - through ingenuity and inventiveness. "The Siemens moment on Twitter: https://twitter.com/i/moments/758734478269218817Creating a Twitter Moment is very simple: Via Tweetdeck (https://tweetdeck.twitter.com/), the tweets are collected and then linked to a multimedia story in the Moment Maker. Among other things, the tool can be used to edit images and rearrange tweets to create completely new, unique brand experiences based on the existing Twitter content.
