For more than ten years, Robert Wälti was responsible for rebranding at Chevrolet Europe and was an expert in dealer corporate identity. This not only included the entire process management, but also CI concepts for the interior and exterior as well as guidelines, training and implementation at around 1800 locations throughout Europe, including Russia and the CIS states.

Since February of this year, Robert Wälti, the "Impossible Possible Maker", has been contributing his know-how and commitment to the project and process management of complex projects at Aroma as Senior Project Manager. His goals here are, on the one hand, structured and constantly optimized processes, and on the other hand, by strengthening project management, to create freedom for creativity and innovation.

Data and robot journalism, blockchain, augmented reality, and new forms of work and job profiles - these are just a few of the many developments confronting media professionals and influencing how media content will be designed and offered in the future.

In a joint workshop, 20 Minuten and the Gottlieb Duttweiler Institute (GDI) defined the media trends that are most important to them and derived the following macro trends from them: "new content," "new values," "new channels," "new partners," "new users," and "new relationships. This has resulted in the "Media Innovation Map." This new working tool is intended to provide 20 Minuten employees with guidance in the complex world of technological change and digital innovation.

"The 'Media Innovation Map' is the ideal basis for approaching innovation in a more targeted way," explains Mike Herter, Head of Innovation, Social Media Advertising & Strategic Projects at Tamedia. "Above all, it should provide inspiration for our editorial team, product development and IT, as well as the publisher, in the ever-changing jungle of digital transformation."

"The changes in the media world are as fundamental as they are unmanageable," adds Jakub Samochowiec, senior researcher at GDI. "The 'Media Innovation Map' aims to put these trends and the resulting opportunities in order and help media professionals think about the new challenges in a more structured way."

The "Media Innovation Map" in full size (the image below shows a preview only) can be downloaded or ordered from 20 Minuten as a double-sided poster in world format (e-mail: [email protected]).

5G is the next big step into the digital future of our country. As a recognized provider of the best network in Switzerland, Swisscom is building the 5G network and has already tested it in various locations. In order to build on this perceptual advantage in the public eye and to occupy the 5G topic area for itself, Serviceplan Suisse was commissioned with a campaign to bring the multifaceted benefits of 5G technology closer to the target group.

"With a quick and striking appearance, we want to sensitize the target group to the complex topic," explains Executive Creative Director Raul Serrat "and make the benefits tangible with appropriate stories." This is how the memorable headlines with five "G "s such as "GAMINGGGG", "OMGGGGG" or "ERTRAGGGG" were created, which in combination with benefit-specific images emotionalize the topic. A matching story for Swisscom's own channels was developed for each advertising subject.

The campaign will appear nationally from February 5 - 24 as print, banners, native ads, social media, owned media, and on Swisscom's content hubs.

Responsible at Serviceplan Suisse AG: Jan Krohn (Text), Cinthia Stettler (Art Direction), Sisqo Kissling (Graphics), Michael Kathe (Creative Direction), Raul Serrat (Executive Creative Direction), Selma Caglayan (Consulting), Marianne Weibel (Content), Pam Hügli (Overall Responsibility)

Heavy legs, perpetual sitting on the office chair: vein problems are a widespread disease that saps energy in the workplace and in coping with everyday life. Swiss stocking manufacturer Sigvaris offers the solution with medical compression stockings. However, little is known about the fact that these can also provide preventative protection. KA BOOM was commissioned by Sigvaris to change this, so it reached into the effects box to get the message across not only to retailers, but above all to end customers. 

"Stockings make heroes - we took that literally," explains KA BOOM consultant Mara Kälin, who supported the Sigvaris AG project. "We used key visuals of 'real' superheroes for the campaign, especially in the POS area." Because with support - even if it's a compression stocking - you can achieve more. Supportive help, so to speak, which the consultant also felt from Sigvaris AG. "The idea was an immediate hit and we were able to pull in the same direction."

Junior Art Director Eva Wrann was therefore able to draw from the full: "The businesswoman, the elderly neighbor and the stressed office worker all come in the retro look of the Superman comics. Everyday and yet special." The humorous depiction was not only a stylish eye-catcher, but also conveyed a message at first glance: Stockings make heroes.

Consulting: Mara Kälin | Graphic: Eva Wrann

This year, everything was a little different at Victorinox's annual internal Global Launch Meeting. Instead of a classic plenary presentation, the traditional Swiss company opted for an interactive format - designed, staged and implemented from A to Z by Richnerstutz, one of the leading Swiss companies in the field of three-dimensional communication based in Villmergen (AG).

The aim was not only to showcase the shared corporate values of innovation, quality, functionality and iconic design through a joint presentation of all new products for the first half of 2019, but also to highlight the diversity of the range, coupled with the accompanying marketing and sales measures. The motto "One Team - One Voice" also supported this.

From November 6 to 8, 2018, around 130 internal and international employees from the Product, Marketing and Sales departments were immersed in the diverse world of Victorinox at the MythenForum in Schwyz - various zones created by Richnerstutz from maritime pine elements provided the perfect setting.

"The focus of the entire event was on the brand experience, presentation and product staging. With a new world of experience, we enabled participants to interact, created new incentives and created an unforgettable brand experience," says Dennis Nadler, designer at Richnerstutz. In the product experience zone, for example, participants were able to get up close and personal with the pocket knives, household and professional knives, luggage, watches and perfumes. The action zone enticed visitors with various activities and in the feedback zone they could not only pass on their impressions, but also take group photos to remember the three extraordinary days. 

Since March 26, 2015, air strikes in Yemen have been destroying houses, schools and hospitals without warning. This ongoing conflict is increasingly disappearing from the consciousness of the Swiss - it is becoming a so-called "forgotten war". Together with Radio 24, Amnesty International used the annual siren test in Switzerland to remind people of the ongoing war in Yemen.

At the same time as the siren test at 1.30 pm, sounds of war from Yemen could be heard on Radio 24. Amnesty International was present with stands at Zurich main station and at Bellevue and broadcast the radio program via jukeboxes. Amnesty International's aim with this campaign was to raise awareness of the war in Yemen among the Swiss population and to support Amnesty's commitment to protecting the civilian population in the war-torn country. While there are no sirens there to warn people of the bombs, in Switzerland, where there have been no armed conflicts since 1847, the sirens are tested for their functionality every year.

To draw attention to the campaign in advance, Jung von Matt/Limmat created advertising banners and placed them in online media and social media. The centerpiece of the campaign was a documentary film that captured the situation in Yemen in moving images. At the end of the campaign, Reto Rufer, Middle East expert at Amnesty International, gave an interview on Radio 24 about the conflict in Yemen.

Responsible at Amnesty InternationalAlexandra Karle (Head of Communications and Human Rights Policy)

Responsible at Jung von Matt/LimmatLorenz Clormann (Creative Direction), Frederik Dreier (Text/Concept), Sabrina Izumi (PR/Consulting), Fernando Gort (Consulting), Dennis Lück (Chief Creative Officer)

Responsible at Jung von Matt/playMichael Kindermann (producer), Valdita Shabanaj (production assistant), Bojana Ilic (director), Sandeep Abraham (cinematographer), Leander Camesasca (editor)

The Swiss Fairness Commission has completely revised its principles and rules of procedure. According to a recent press release, this was urgently needed, as the two documents no longer reflected the practice of the SLK in all parts and only insufficiently reflected today's communications industry. The new principles and the new rules of procedure are clearer, more user-friendly and more informative, and their content is up to date.

With the total revision of the principles, on the one hand, outdated guidelines or guidelines that were no longer applied in recent years were deleted. For example, those that regulated the advertising of home work or the conclusion of business transactions by means of cash on delivery without an order. On the other hand, current developments in the communications industry, which were increasingly reflected in the practice of the three chambers, were better reflected. For example, native advertising and influencing were integrated into the already existing principle of separation between editorial content and advertising.

Where appropriate, the Fair Trading Commission has also formulated new principles. On the one hand, on new phenomena in connection with commercial communication, such as ad fraud or the deceptive depiction of bodies and body shapes (body shaming); on the other hand, to track new legal provisions, as in the case of aggressive advertising for consumer loans. In addition, the SLK has specified the principle on aggressive sales and advertising methods in distance selling - unsolicited advertising in the mailbox, in the e-mail inbox or on the telephone.

• In addition to the adjustments to the content, the Fairness Commission has also structured its principles according to a new system. The previous system with two digits has been replaced by a system with letters and digits, e.g. comparative advertising: old 3.5 / new B.3. A reference table in the appendix of the document provides information on the new designations of the previous principles.
• For a better understanding, topic-related references to other sets of rules such as the UWG (Unfair Competition Act) and other statutory provisions as well as other sets of self-regulatory rules such as the International Chamber of Commerce (ICC) Code of Practice on Advertising and Marketing Communications are provided.
• An index in the appendix allows users to quickly and easily search for thematic references in the various sets of rules.

• The subject-matter responsibility, such as the demarcation from political, religious or charitable propaganda, is now set out in the Rules of Procedure (Art. 1, paras. 4 to 6) instead of in the Principles, as was previously the case. 
• The principle central to the SLK that the three boards of appeal must be composed on a parity basis - 1 representative each from consumers, commercial communications and the media - is clarified and strengthened with a new and modern formulation (Art. 3 Para. 1).
• The Rules of Procedure now state that the Fairness Commission only issues recommendations and not requests. Practice has shown that this has no negative impact on the recognition of the decisions of the SLK.

In the future, principles such as the Rules of Procedure will only be made available electronically to enable faster and more regular updating. As before, they can be downloaded free of charge from the website fair-advertising.ch can be downloaded under "Documentations".

After announcing the launch of its own e-sports league Swisscom Hero League, powered by ESL, at last year's HeroFest, Swisscom is joining the most important Swiss e-sports event at the BERNEXPO site this year as a presenting partner. "We are delighted about the partnership with the BERNEXPO GROUPE and the opportunity to host the winter finals of the Swisscom Hero League during HeroFest. We are convinced that, together with the organizers, we can offer the community a great gaming experience," explains Annette Kohler, Project Manager Partnership & Live Experiences Swisscom.

"With HeroFest, we are arousing emotions, satisfying curiosity and bringing the Swiss e-sports community together in one place. Together with Swisscom and our co-organizer MYI Entertainment, we will significantly strengthen and further develop our market relevance," explains Wolfgang Schickli, Head Exhibitions & Events B2C at the BERNEXPO GROUPE.

"We were already extremely pleased that Swisscom had chosen the premiere of HeroFest 2018 as the launch platform for the Hero League," adds Cédric Schlosser, CEO and founder of co-organizer MYI Entertainment. "We are all the more delighted that Swisscom is now also actively supporting the e-sports community in Switzerland as a presenting partner. We are convinced that this boost will enable us to take the second edition of HeroFest to the next level

A multi-part communication campaign on site drew attention to the stand. The stand itself was a real experience island: some of the latest teaching materials were presented in five short films, visitors could get to know the numerous digital and analog teaching materials and talk to the publishing house staff and teaching material authors.

The LMVZ stand at the trade fair was very popular with the 13,000 visitors in Bern.

The UK is about to leave the European Union. Both Britons living in the EU and EU citizens living in the UK face numerous bureaucratic problems around their stay. This also affects Brits in Switzerland and Swiss in the UK. To help singles avoid this red tape, slow dating app Once has decided to introduce a new feature: It aims to help users meet singles with matching citizenships and, if the love is right, maybe even get married to avoid the consequences of Brexit.

A recent survey by Once shows what effects British singles fear due to the Brexit: Around 30 percent of respondents are afraid that EU singles will no longer want to date them after the Brexit. About 1/7 of the singles are of the opinion that the search for true love will become more difficult due to the Brexit.

From now on, users of the slow dating app - both with EU passports and British passports - can choose between the two options "I am an EU citizen" and "I am a British citizen" and also filter suggested profiles according to these criteria. All that is then needed is a timely date, a little luck and the great love. This way, nothing stands in the way of marriage and the right of residence.

"Fight Brexit with love is Once's new motto," says Clémentine Lalande, COO of Once. Although the launch of the new feature can certainly be understood as a provocation, she believes that there should be no political barriers when it comes to love.

A chill is blowing through the Swiss banking and insurance sectors: they are facing increasing competition from digital companies abroad. The fear is that, in the future, international tech giants could deal the final blow to Swiss banks and insurance companies with innovative banking and insurance products. Moreover, we keep hearing that Swiss consumers’ trust in the big tech companies is no worse than their trust in Swiss banks and insurance companies. But is that really true?

As part of a representative and anonymous online survey, moneyland.ch asked 1,500 people in German-speaking and French-speaking Switzerland how well, on a scale of 1 (not at all) to 10, (very well) they could imagine having their bank account or insurance policies with different companies.

The following companies were available for selection for both bank accounts and insurance: the digital «giants» Google, Amazon, Facebook, Apple, Tesla, Samsung, Microsoft, and Uber; the international startup Revolut; the larger Swiss banks UBS, Credit Suisse, Raiffeisen, Zürcher Kantonalbank, Migros Bank, Bank Cler, and Valiant; and the larger Swiss insurance companies Mobiliar, Axa, and Generali. The following companies were also included as general categories: Swiss pension funds, Swiss insurance companies, and Swiss banks.

Survey results: The future of Swiss banks and insurance companies in their battle against the internet giants isn’t quite as bleak as the doomsayers keep claiming. At least not according to the current opinion of Swiss consumers.

«The vast majority of respondents find it hard to imagine—or can’t imagine at all—opening a bank account or purchasing insurance from Google, Amazon, Facebook, Apple, and the like,» said Benjamin Manz, CEO of moneyland.ch. Only 23% of the Swiss population could «well to very well» imagine having a bank account with at least one of the major tech companies; for insurance, the figure is 18%. The vast majority would like to remain customers of a Swiss bank or insurance company.

Google is frequently mentioned as a potential future competitor to banks and insurance companies. However, that seems unlikely in the near future. Only 14% of those surveyed said they could «somewhat to very much» imagine having a bank account with Google, while 72% said they could «not at all to somewhat» imagine it. The situation is similar when it comes to insurance: Only 11% could imagine purchasing insurance from Google, while 77% could not imagine it at all or found the idea «rather bad.».

Chinese providers such as WeChat, for example, are demonstrating that social media apps can also offer financial services. This step is likely to be more difficult for Facebook. In Switzerland, Facebook is, alongside Uber, the least popular alternative to banks and insurance companies. Only 6% of the Swiss population can «well to very well» imagine having a bank account with Facebook; for insurance, the figure is also only 6%.

Apple has already entered the financial services sector with Apple Pay. However, a bank account with Apple would still fall on deaf ears among Swiss consumers: Only 12% could imagine this as a good or very good idea. The situation is even worse when it comes to insurance: Fewer than one in ten (9%) could see themselves taking out insurance from Apple.

Experts are more likely to identify Amazon—rather than Facebook, Google, or Apple—as a future threat to the insurance and banking industries. From the perspective of Swiss consumers, however, Amazon would not fare well as an alternative to banks and insurance companies either. 80% of respondents could not imagine Amazon as a banking alternative at all or rated it as «rather poor,» while only 7% rated it as «good to very good.» For insurance, the figures are 82% and 7%, respectively.

Uber ranked the lowest of all companies in the survey. Apparently, Swiss people find it very hard to imagine having a bank account or insurance policy with a taxi and transportation company: Only 4% of the population could «well or very well» imagine opening a bank account with Uber, and likewise, only 4% could imagine taking out insurance with Uber.

The situation isn't much better for other tech giants like Microsoft, Samsung, and Tesla. Only 11% of Microsoft respondents can imagine having a bank account as "good" or "very good"; for Samsung, the figure is 9%; and for Tesla, it's just 8%. As an alternative to insurance companies, only 9% of Samsung users can imagine this, 9% at Microsoft, and 8% at Tesla.

Individual international fintech companies aren’t faring much better than the big tech giants in the battle for banking and insurance customers—at least when it comes to current levels of trust among Swiss consumers. This is exemplified by the case of the international startup Revolut, which, as an alternative to traditional banks, also sells insurance products and is already reasonably well-known in Switzerland. Nevertheless, only 6% of respondents can well to very well imagine opening a bank account with Revolut. The figure is also only 6% when it comes to insurance.

For 57 years, British D&AD has stimulated and celebrated creative excellence within the global creative industry. To this end, 250 creative patrons are appointed each year to an exclusive jury, which has the beautiful task of selecting the outstanding work of the year and presenting it with perhaps the most prestigious award in the creative industry; a D&AD Pencil.

This is the second time that Pius Walker has been appointed to the jury by D&AD. Walker has won seven of the honored awards with his agency since its founding and was first inducted into D&AD in 2007. In May, Walker will jury the Writing For Advertising category. His group's jury president is Javier Campopiano, who was responsible for the multi-award-winning "It's a Tide Ad" campaign, among others.