In 2018, the Swiss Child Protection Foundation launched a three-year awareness-raising campaign to sensitize the public, parents and politicians to the issue of violence in parenting, point out alternative courses of action and encourage a rethink. The first wave of the campaign conveyed ideas and immediate strategies for moms and dads from the children's perspective.
 

In the second wave of the campaign, the Swiss Child Protection Foundation and Jung von Matt/Limmat are focusing on parents and grandparents. Together, they reflect on their personal experiences with physical and psychological violence in their own childhood and in everyday life with their children and grandchildren. It becomes clear that it is everyday stressful situations when dealing with children that push parents to their limits. And that is precisely why parents and grandparents share their own personal strategies for defusing critical parenting situations in everyday life and getting a grip on themselves before their hand or words slip. Because there is always an alternative to violence. "As a father, the issue of violence in parenting is of course particularly close to my heart and I am delighted to be able to contribute to the social debate with this campaign," says Roman Hirsbrunner, CEO of Jung von Matt/Limmat.

The ideas are conveyed in online spots, banners and out-of-home measures as well as advertisements in specialist media and show that violence in education concerns us all: Violence in education concerns us all. "It's time for a sustainable change in social values on the subject of violence in parenting. Parents, children and society benefit equally from an upbringing that does not use inappropriate psychological or physical punishment as a means of education," says Xenia Schlegel, Head of the Swiss Child Protection Foundation's office. With the campaign "Strong ideas - there is always an alternative to violence", the Swiss Child Protection Foundation encourages parents and guardians to deal honestly and openly with challenges and learned behaviors and to make strong decisions.

Zurich-based PR agency Contcept Communication is now advising and supporting Coople in the areas of media relations and storytelling. Founded in 2009 by Swiss entrepreneur Viktor Calabrò, Coople operates the world's largest just-in-time staffing platform. In doing so, Coople operates with an algorithm that matches employees' need for shift- or hour-based work with companies' demand for flexible employees. 

Coople employs around 120 people at its Zurich and London offices and serves over 310,000 registered employees in Switzerland and the UK. The company was recently named to the Tech Tour Growth 50 list. TTG50 annually lists the fastest-growing companies not yet listed on the stock exchange and focuses on startups with strong charisma and the potential to become a "unicorn" - that is, to achieve a market valuation of $1 billion or more.

Coople's clients include SMEs and international blue-chip companies from the retail, gastronomy, event/promotion, commercial professions and logistics sectors. Among the more than 15,000 employers currently working with Coople are the ZFV companies, Globus, Migros and Swisscom, as well as events such as the finals of the "Freeride World Tour".

Contcept Communication's mandate includes PR consulting, classic media relations as well as story creation and storytelling for the whole of Switzerland. Coople is supported by Contcept Communication through Martin Reichlin (concept, strategy, media relations) and Nathalie Klingler (media relations, texts).
 

The new claim "Made for outdoors" is intended to appeal to people who like to spend a lot of time outdoors in all seasons. And who want to enjoy nature carefree with sun protection from Sherpa Tensing.

The brand world is therefore less cosmetic and beauty-oriented like that of the competitors, but category-untypical rather in the look of an outdoor brand.

The first shoot took place last summer at Lake Cresta to capture exactly this leisure lifestyle in the Swiss mountains.

The history of the brand with its namesake Tensing Norgay, who together with Sir Edmund Hillary succeeded in the first ascent of Mount Everest, is also being retold by KSP and integrated into the new brand world: "Sun protection. Swiss made. Since 1954."

The new brand world will be used in traditional advertising, at POS, on the website and in the new social media presence.
 

In addition, "G&G" will get more airtime and, at 20 minutes, will now last about twice as long. This will make "G&G - Faces and Stories" the new centerpiece of the early evening, as Schweizer Fernsehen SRF announced on Wednesday.

The "Tagesschau" and the weather program "Meteo" will also be longer. An "interview of the day" will be integrated into the "Tagesschau. And "Meteo" will go into greater detail about regional weather features.

The "expansion of information services in pre-evening programming" will take place at the same time as the commissioning of the new newsroom 19. (SDA)
 

These are the candidates: 

Zurich Journalism Prize

• Helene Aecherli, Dangerous Singles (Annabelle)
• Fabian Baumgartner, "Carlos" fights his way into the abyss / "Carlos" versus the system (NZZ)
• Caren Battaglia, Suddenly there's a baby (Wireltern)
• Gion-Mattias Durband, Anja Conzett, Ariel Hauptmeier, The Cartel / The Whistleblower / The Politics / Is Quadroni Lying? (Republic)
• Fabian Eberhard, IS terrorists kill with Swiss hand grenades / Swiss hand grenades and grenade launchers in Libya / Saudis kill with Swiss assault rifles (SonntagsBlick)
• Erwin Koch, outburst of rage (Reports)
• Claudia Rey, The Man Who Rides Clones (NZZ)
• Christian Schmidt, Swiss in the red light (Reports)
• Reto U. Schneider, The road has forgiven me (NZZ-Folio)

Three of these works will receive the prestigious Zurich Journalism Prize in Zurich on May 14, 2019.

Newcomer Award

• Kevin Brühlmann, Revealed (Schaffhausen AZ)
• Meret Michel, Tugboat in distress (WOZ The weekly newspaper)
• Samuel Tanner, The end of the story (NZZ on Sunday)

One of these works will receive the Newcomer Award in Zurich on May 14, 2019. 
 

At this year's New York Festivals, the Swiss Life film "Das Leben" was awarded a Silver World Medal in the Branded Content category. The film tells the stories of three people who have chosen to live a self-determined life. The film inspires people to consider important questions about self-determination: Who am I? What is important to me? How and at what cost do I pursue my goals?

ETH Zurich's tongue-in-cheek music video "Real Master" was awarded a Bronze World Medal in the Public Relations & Social Engagement category. The film is aimed at potential Master students from all over the world.

The New York Festivals TV & Film Awards were held for the 62nd time this year, with participants from over 50 countries.

With the official submission of the bid to host the 2025 FIS Alpine World Ski Championships on Tuesday, those responsible for the Crans-Montana/Wallis World Championships Bid Committee want to write another chapter in Swiss sporting history.

Scholz & Friends Zurich developed the visual identity in collaboration with the design unit Scholz & Friends Identify. It combines the origin, competence and ambition of the traditional ski destination on the Valais high plateau with the dynamism and power of alpine ski racing.

Within the flexible design principle, the Valais star ensures a clear commitment to the canton and is also a reference to the unforgettable 1987 World Ski Championships in Crans-Montana - one of the great moments in Swiss sport. Curved lines stand for the different alpine disciplines and make their dynamics visible on all media. Other elements such as modern typography and colors underline the emotion, passion and lifeblood of skiing and the bid. The municipalities of Crans-Montana, Lens and Icogne and the canton of Valais are fully behind the bid. If the bid is unsuccessful in the FIS Council's World Championship election at the end of May 2020, Crans-Montana will run again for 2027 or 2029.

With around 700 employees from all disciplines, Scholz & Friends is one of the leading agency groups in the DACH region and is represented in Switzerland at its Zurich office.
 

The Webby Award was presented by the New York Times as "the Internet's highest honor" and is awarded every year by the International Academy of
Digital Arts and Sciences (IADAS). The podcast "My Survival Story" by initiator Martin Inderbitzin was recognized by the jury in the category "Health &
Wellness" nominated. Productions from HuffPost, Bloomberg, Blinkist and ABC News are also nominated for the award.

The podcast documents cancer survival stories from all over the world and makes them available online to other patients. All with the aim of helping people with cancer and their families to cope better with the disease.  

Jung von Matt/Limmat has realized the first campaign for Mobiliar after the agency change. The communications agency worked with the insurance company to implement an overarching communications strategy and an intelligent evolution of the umbrella brand campaign. Mobiliar's campaigns are united by a common theme of address, promise and tonality.

In the surplus fund campaign, two commercials tell the story of near misses. Whether it's the rocket that flies through the house rather than into it, or the Nordic walking group that skilfully walks around a couple with their aquarium: Mobiliar almost takes action. On social media, too, people shudder when glasses threaten to shatter and porcelain vases are on the brink of collapse. Whatever happens, Mobiliar customers can look forward to a profit-sharing bonus again this year. Other measures implemented include: Online spots, poster advertising and digital out-of-home measures, print ads and radio spots. The campaign can also be experienced in the general agencies: when customers enter the branches, they hear a rattling noise as if something has been broken - but fortunately nothing has happened.

The surplus fund campaign moves closer to Mobiliar's umbrella campaign with humor, heart and a happy ending and connects with the audience through stories taken from real life. Over the course of the year, Jung von Matt/Limmat will implement further campaigns for Mobiliar and tell even more stories - whether damage or not.

In her new role, Carola Ettenreich, previously a staff member of the Editor-in-Chief with a focus on controlling and projects, is responsible for all operational matters of the editorial department of the New Zurich Newspaper. On the editorial side, she will thus be the central contact person for the HR, Finance and Marketing departments for the implementation of cross-departmental projects. "We are delighted to have been able to recruit Carola Ettenreich for this important position within the editorial team," says Eric Gujer, Editor-in-Chief of the NZZ. "Thanks to her broad expertise and several years of experience on the staff of the Editor-in-Chief, she is the ideal person for the newly created position."

Before joining the NZZ in 2011, Carola Ettenreich was responsible for operations and finance at the IT startup Wuala. Before that, she worked in management positions at BP Switzerland and Aldi Suisse, among others. Carola Ettenreich studied music at the Hochschule für Musik Würzburg and culture and media management at the HFMT Hamburg. She also completed continuing education courses at the HWZ in the areas of controlling and big data analysis.

Students at the Technical University of Munich have developed a computer science application that searches the internet for data on the series "Game of Thrones" and processes the figures using artificial intelligence algorithms. This enables them to predict the chances of survival of the individual Game of Thrones characters.

Back in 2016, shortly before the airing of season 6, students on the same course developed an algorithm that correctly predicted the resurrection of Jon Snow.

This time, the algorithm developed by the students predicts that Daenerys Targaryen has the highest chance (99 percent) of surviving the GoT world. The King's right-hand man, Tyrion Lannister, also has a promising survival rate of 97 percent.

Survival rates are predicted using longevity analysis. This technique is similar to scientific applications that study the effects of treatments and complications in cancer patients. The full list of characters and their survival rates are available online at Got.show available.

Experienced GoT fans can familiarize themselves in detail with the technology used for the predictions on the website. For example, the fact that Sansa Stark was born in Winterfell in the House of Stark and has only been married once seems to increase his chances in the upcoming season. Her predicted probability of death is only 73 percent.

Fans interested in exploring the differences between the plot of the TV series and the story from the books on which the TV series is based will find a direct comparison of character details, including age, status (Dead vs. Alive) and predictions of survival probability.

The work on these algorithms is part of a JavaScript seminar that is held every semester at the Department of Computer Science at the Technical University of Munich. During the course, participants learn how to design, develop and use intelligent computer systems.

The course's lead mentor, Dr. Guy Yachdav, says: "While the task of predicting chances of survival for Game of Thrones characters is based on data from the world of fantasy, the same artificial intelligence techniques are used in reality and have a strong impact on our everyday lives."

Professor Burkhard Rost, Head of the Chair of Bioinformatics at TUM, adds: "The combination of teaching and passion is a brilliant way to give students experience in using these new tools and prepare them to create great new applications themselves after graduation."

Our image of Times Square in New York or Piccadilly Circus in London is characterized by many colorful and flashing screens. There, brands promote their new products or advertise for brand awareness. But outdoor advertising is not only successful in these mega-hotspots. Thanks to digitization, out-of-home (OOH) is on the rise as an advertising medium worldwide. Six reasons why.

1. one-to-many medium without adblocker

We live in a time when online advertising has to reinvent itself again. Ad fraud, bot traffic, brand safety scandals, and too many banners on websites are making it difficult for the media genre. Banner blindness and adblockers are the consequences. In addition, the use of online media is becoming increasingly fragmented. Digital out-of-home, however, is not affected by this decline in reach. The advertising is integrated into people's lifestyles, is part of the cityscape, and is not distracting. Another advantage is that users do not have to be online to consume digital messages.

2. advertising expenditure for out-of-home on the upswing

The out-of-home category has great potential thanks to the digitization of screens. This is also confirmed by various forecasts for the advertising market. Out-of-home advertising is the only traditional advertising medium that has grown worldwide in the last ten years (Magna/Rapport); in Germany, net advertising expenditure has risen by five percent in each of the last five years. This development is due to the spread of digital screens. The revenue share of digital advertising space in the OOH market was 24 percent in Germany in 2018 (Nielsen).

3. the internet giants discover out-of-home for themselves 

Out-of-home is traditionally the métier of brands from retail, entertainment, gastronomy or tourism (Magna/Rapport). But in the last two years, the big Internet companies such as Google, Amazon, Facebook, Apple or Netflix have started to use outdoor advertising in various markets to promote their reputation or advertise new services. In Germany, Amazon is already one of the top 20 spenders in OOH.

4. programmatic advertising improves the data situation and controllability

With the increasing digitization of out-of-home advertising media, the importance of programmatic advertising, the automated buying and selling of inventory, is also growing. According to the company's own estimates, around five percent of DOOH space in Germany is currently managed via programmatic advertising. As soon as real-time bidding for programmatic out-of-home becomes established, outdoor advertising will become more attractive for marketers, agencies and advertisers: programmatic advertising promises better controllability of advertising and finer data for audience tracking, and the user journey will become even more transparent.

5. reality expands 

In the future, we will see more outdoor advertising with augmented reality. In branding campaigns, the focus will be on the experience, while augmented reality scenarios will be used more often in performance campaigns. Passers-by can use their smartphone to buy the advertised products from the ad right away, for example, or get to the landing page, the online store, or a customer advisor without a media break.

6. digital outdoor advertising works

A study by Wall Street consultancy PJ Solomon shows that out-of-home works better than the media genres of TV, radio, online and print. The subjects' advertising recall ranged from 47 to 82 percent for advertising on digital OOH spaces. TV achieved values between 22 and 62 percent. Figures from Nielsen show that DOOH also influences purchase decisions and promotes sales. An analysis of video ads on digital screens in supermarkets (in-store TV) showed that the advertised products generated between eight and 181 percent additional sales, depending on the sector.

Jean-Paul Daniel, Managing Director of Kontor Digital Media (KDM), emphasizes that many advertisers are still cautious when it comes to digital out-of-home. Apart from the big spenders, many are familiar with classic outdoor advertising, but not with the possibilities of digitization in this area: "The genre now needs reliable data that can be used in real time, compatible key figures for measurement, and functioning integration in analytics tools or marketing suites. Above all, it needs pioneers among advertisers who trust Programmatic-OOH and test the possibilities. Best practices will pave the way to the outdoor advertising of the future."