"With his degree in linguistics and communications, his international experience in the communications industry and his multilingualism, Jan Philipp Oelkers is a perfect fit for the job requirements," Managing Director Eljub Ramic said in a statement. "In addition, Jan also brings a comprehensive understanding of databases and will complement the team very well."

The 32-year-old Oelkers studied Applied Languages with a focus on multilingual communication in his Bachelor's degree at the Zurich University of Applied Sciences (ZHAW). During his studies, Jan Philipp Oelkers already gained various experiences in the communications industry, among others at Stadler Rail in Bussnang in the area of corporate communications. In addition to German and English, he is fluent in French and Portuguese. While working, Jan Philipp Oelkers is currently studying for a master's degree in organizational communication at the ZHAW.

In 2018, BPRA agencies were able to continue the growth of previous years, as shown by the market statistics published annually in spring by the Association of PR Agencies in Switzerland BPRA. More than half of the member agencies (12 or 55 percent) were able to grow by between 0.3 and 53.5 percent.

The 22 agencies that make up the BPRA represent two-thirds of the total market and generated net fee income of CHF 84.5 million in 2018. This figure - together with the optimistic forecasts issued by the members at the end of 2018 - makes them confident for the current year 2019, according to a statement.

The agency market continues to be led by Farner Consulting and Furrerhugi. New member Weber Shandwick follows in third place. CRK and Wirz Brand Relations occupy places 4 and 5. The complete market statistics can be viewed at Bpra.ch/statistics can be viewed.

"BPRA agencies are innovatively managed communications agencies with clear quality standards, a holistic approach and a high commitment to ethical standards. This seems to be more and more in demand in the market," BPRA President Andreas Hugi is pleased about the positive development in the agency market.

At the general meeting on April 10, two seats on the BPRA board were also filled - one of which was newly created to give up-and-coming agencies a voice not only in their projects but also on the board. Tanja Hollenstein is succeeded by Claudia Bracher (pictured left) from the Basel agency Int/Ext Communications, and Nathalie Klingler (right) from Contcept Communication takes her seat on the YoungBPRA. In the newly created YoungBPRA, young agency employees launch networking and continuing education projects and provide the association with input for its further development.

In order to provide later generations with a true picture, an archive must be as complete as possible. The SMD therefore has the central task of preserving the entirety of the objects belonging to its collection. Only in this way does an archive become a true historical memory, writes the Press Council.

Institutionally, it must therefore be ensured that SMD only deletes documents in absolutely exceptional cases, such as by court order. The Press Council criticizes that one-third owner Ringier (along with Tamedia and SRG) cannot arbitrarily remove an entire complex of topics. "The media database is not just any company or private archive. Even in a company archive, such suppression of articles would be questionable," it continues.

On the subject:
Ringier sees no reason to apologize to Spiess-Hegglin 

Planning applications and road projects will continue to be discussed in the Unterländer The town of Bülach announced on Monday. However, the online publication of other official announcements such as building tenders, naturalizations and voting results is an opportunity to improve information for the population. The website is easy to access at any time and increases the transparency of municipal information.

It remains to be seen whether there will still be official obituaries in the future. The cemetery association can decide for itself whether to retain the funeral notices.

The publication of official notices is an important financial mainstay for print media. Recently, however, other publications have also had to forego this income, such as the Winterthur Country Messenger. Since the beginning of 2018, municipalities have been permitted to publish the "Amtliche" online rather than in a newspaper. (SDA)
 

The recent Dove Impact of Beauty Stereotypes Quant Study shows that there is dissatisfaction about the image of women in the everyday media landscape. Dove, a manufacturer of personal care products that is part of the Unilever Group, has teamed up with the online network Girlgaze as well as Getty Images, the international visual content provider, to launch the #ShowUs project.
 

In collaboration with women and non-binary people around the world, this has resulted in an image database of stock photos that challenge ideals of beauty and social stereotypes and are available immediately to the media and advertising industry. The portrayal of women in advertising and the media is to be made more authentic and diverse, thus driving social change. The creative agency Girlgaze, with a community of over 200,000 people identifying as female or non-binary, sees this change as its mission, as founder and CEO Amanda de Cadenet describes it in a statement, "The more diversity behind the lens, the more diversity can be in front of it. That's why #ShowUs is a revolutionary initiative for us."

The project is also part of the UN Women's Unstereotype Alliance, a cross-sector global initiative that aims to combat prejudices and stereotypes reflected in advertising and media.

The car ferries between Horgen and Meilen are real time accelerators. They cross Lake Zurich in just 10 minutes. However, not even Google shows this connection correctly, but calculates with the much longer crossing time of passenger shipping. This puts the ferry offside. Drivers would save time even if they took a detour to the ferry.

Ten minutes is a lot of time these days. And this is exactly what MRB is focusing on with its new brand promise. If you use the ferry, you get ten minutes for free in which you can take your hands off the wheel, daydream about the seagulls or write a WhatsApp. 10 minutes more of the freedom that drivers love so much.

For the new ferry campaign, the creatives at MRB are relying on the power of the moment. Seven headlines play on selected locations and situations in which drivers fight their way through traffic, stand at red lights or get stuck in traffic jams. The unmistakable message is the campaign's new slogan for the Lake Zurich ferry: Across Lake Zurich in 10 minutes - only the ferry can do that.

For weeks, schoolchildren around the world have been trying to lend weight to their environmental concerns with strikes. At least with Swiss companies, they seem to be preaching to the choir. Around 77 percent of the 2,503 companies surveyed by UBS consider environmentally sustainable business practices to be important or very important.

The companies see the most significant environmental impacts in electricity and energy consumption. However, environmental impacts in other areas, such as plastic waste, air and soil pollution, are also frequently mentioned.

However, the high value that Swiss companies place on sustainable business does not seem to be the result of the current media hype surrounding this topic, said UBS Chief Economist Daniel Kalt. On the one hand, the survey was conducted before the recent cantonal parliamentary elections, which brought significant seat gains for the green parties; on the other hand, according to Kalt, this can be deduced from the measures already taken and planned by the companies.

This is because more than half of the companies surveyed have already counteracted the environmental impacts mentioned by reducing electricity and resource consumption as well as waste. In addition, they have already planned further steps in the next two to five years. "These are indications that the issue of sustainability is being addressed by the companies in the long term," Kalt continues.

The companies surveyed also stated that they were rarely able to attract investors or increase sales by acting sustainably in the long term. On the other hand, they benefit from cost savings and an enhanced reputation.

Most companies cite their employees (46 percent) and their customers (43 percent) as the driving force behind greener business practices. "In a competitive market for talent and customers, companies are likely to hope for competitive advantages from this," Kalt added.

When it comes to achieving environmental goals, companies prefer instruments such as education, information and communication, as has been successfully achieved in Switzerland in the area of recycling aluminum, for example. Voluntary cooperation and environmental target agreements between companies are also frequently mentioned as a preferred instrument.

Companies tend to be skeptical of legislation as a driver for ecologically sustainable management. According to Kalt, government intervention is most likely to be supported if it is implemented in the form of market-based instruments, such as an incentive tax. (SDA)

This now clears the way for the reform. The EU Parliament had already given its approval. The EU countries now have around two years to transpose the new rules into national law.

After there were fierce protests against parts of the reform, especially in Germany, the German government recently emphasized that upload filters should be largely avoided during implementation. This refers to programs that recognize and sort out protected content as soon as it is uploaded to the Internet. By Sunday evening, several ministries were working on a supplementary declaration for the vote that would state this goal.
 

The copyright reform is intended to adapt the outdated copyright law in the EU to the digital age and secure better remuneration for authors for their content on the Internet. In mid-February, negotiators from the EU Parliament and the EU member states agreed on a compromise. The European Parliament approved the compromise at the end of March.
The approval of the EU states on Monday is now the last step so that the reform can come into force shortly. In February, the countries had already approved the reform once.

The German government also voted in favor. If Germany had abstained or voted against the project on Monday, there would not have been a sufficient majority. The Netherlands, Luxembourg, Poland, Italy, Finland and Sweden voted no. Belgium, Slovenia and Estonia abstained.

Protests against the project and in particular against Article 13, which will be called Article 17 in the final law, were particularly strong in Germany. Critics argue that platforms such as YouTube should check whether content is protected by copyright when it is uploaded.

In her opinion, this is only possible via filters, which run the risk of sorting out much more than necessary. This would be tantamount to censorship. From the point of view of the proponents, on the other hand, the aim is to force platforms that knowingly earn money with third-party content to license it fairly.

Article 11 (Article 15 in the final text), which provides for ancillary copyright for press publishers, was also controversial. According to this, news search engines such as Google News will have to pay money to publishers for displaying article excerpts in the future.

Critics see disadvantages here, especially for small publishers, who would have a weak negotiating position vis-à-vis Google. They also point to Germany, where ancillary copyright has been in place since 2013, but does not result in significant monetary payments to publishers.

Since Switzerland is not an EU member, the new EU copyright law will not apply here - in theory. This is because it is hardly likely that large international companies will develop the upload filters required by the EU but not apply them to Switzerland. Rather, it can be assumed that Switzerland will be treated like the other EU countries.

Swiss copyright law is also under revision. But at the beginning of March, the Council of States had sent the bill back to the commission responsible for it, with a mandate to review its decisions and take into account current legal developments in the EU. The Council of States committee has therefore held hearings, but has not yet made any decisions.

The reason for this is a controversial addition that the responsible commission had made: It wants to introduce a compensation regulation, similar to what the EU wants to do under the term ancillary copyright. (SDA)

On behalf of the self-storage company Zebrabox, the Rau advertising agency developed a series of subjects for a poster display, which should achieve a unique position. For this purpose, all items used were provided with the zebra pattern of the logo.

At numerous locations in the shopping center, visitors young and old can playfully pass the time for a whole week or compete against each other. Greetings and wishes to the Easter Bunny on a giant egg are just as much a part of the fun as "Ei love Hockey" - a special Easter air field hockey table. One of the highlights is decorating chocolate bunnies, which will be part of the program again this year on Saturday, April 20, 2019. As before, the proceeds will go to the Pro UKBB Foundation (University Children's Hospital of Basel).

OSW created a campaign in springtime green to appeal to families in particular. In addition to numerous analog games and skill challenges, this year there is a special kind of competition: a virtual Eiertütschen. You can register online in the St. Jakob Park app and try your luck at a big buzzer at the Eiertütsch stand. Numerous gift cards from the St. Jakob-Park shopping center will be raffled off. The games and fun increases the anticipation of Easter and lets you forget the otherwise ubiquitous shopping stress at this "time of year" for a short time. Emotion.company is responsible for the Easter game park activities.

This year's Easter subjects can be seen on Tele Basel, social media, as advertisements and, of course, in and around the St. Jakob-Park shopping center itself.

As a manufacturer of industrial power supplies, Traco Power operates controls for electromagnets at particle accelerators, cable cars, electronic equipment at research centers in the Arctic, solar-powered airplanes of Swiss pioneers sailing around the world, or energy distributors at 10 km ocean depth. The company, headquartered in Baar, serves customers all over the world.

KSP Krieg Schlupp Partner was commissioned with the project of a new brand identity after a pitch. The basis for the redesign are the close-up images of the products, which characterize the technically precise, aesthetic and powerful appearance. In combination with the brand color and the claim, the result is an independent and differentiated appearance.

As a first measure, the new image brochure has just been implemented, with further applications to follow.

Just under four weeks ago, the publishing house CH Media announced that it would discontinue the Sunday paper Zentralschweiz am Sonntag at the end of June. (Werbewoche.ch reported). This decision has far-reaching, in part existential consequences for newspaper publishers, the Syndicom union announced on Saturday.

According to the union, around 600 people distribute newspapers on Sunday, 400 of whom are at risk of redundancy due to the discontinuation of the Central Switzerland Sunday newspaper. Around 200 people would still be needed to distribute other newspapers, said David Roth, central secretary of Syndicom, when asked by the Keystone-SDA news agency.

As part of the consultation process, ideas were developed on the part of the newspaper publishers as to how people could be kept on and how the mass redundancies could be cushioned. These demands were submitted to Presto Presse-Vertriebs AG in Emmenbrücke on Saturday morning. Presto is a subsidiary of Swiss Post.

According to Roth, the demands include ensuring that newspaper employees who are hit particularly hard by a layoff continue to be employed. At most, they should receive compensation or continued pay. Also, the Sunday tours that remain particularly attractive because of the surcharges could be distributed among the carriers on an alternating basis.

The people who distribute newspapers to households work in the low-wage sector in sometimes precarious jobs, Syndicom reported. Some of them also have another job, but are dependent on the second job. (SDA)