microspot.ch, previously known as an electronics retailer, has developed into a comprehensive online shopping center for him and her. To this end, the product range has been quintupled within a year - it now also includes numerous non-food items as well as Coop's own brands. In short: microspot.ch has what you're missing. 

Polyconsult demonstrates this new product range diversity with 12 short commercials as well as an unusual and independent product staging - namely none at all. Everyday situations are shown in which everything revolves around an invisible product. The message is clear: Are you missing something? We have it. 

The short commercials can currently be seen on TV, as YouTube ads and on social media channels. In the fall, they will also be adapted for Meteo sponsorship. 

How does value come into the world?

Of creators and skimmers. 

• Author: Mariana Mazzucato
• Publisher: Campus, 2019
• Pages: 407
• ISBN: 9783593509983

Silicon Valley companies as parasitic value extractors, the public sector as a productive value creator? What Mariana Mazzucato presents is quite provocative. You don't have to share all of her convictions; after all, there are plenty of examples of misdirected state funds. Given the size of the book, stamina is also required. But Mazzucato opens our eyes to many of the problems of our economic system and offers a new perspective on the topic of value creation. Well worth reading for anyone interested in economics.

Artificial intelligence in marketing - a crash course

• Author: Andreas Wagener
• Publisher: Haufe, 2019
• Pages: 211
• ISBN: 9783648123928

The use of artificial intelligence in marketing is still in its infancy. But it already seems certain that AI will become a decisive competitive factor here too. This is the impression gained from reading this very detailed survey by Andreas Wagener. Thanks to the current examples from all areas of operational marketing, the reader gains a good overview of the nature and scope of the technology-driven changes. The book shows what is already possible today and where the journey is heading.

The subscription age

Why the subscription model is the future of your company - and what you need to do to achieve it. 

• Author: Tien Tzuo
• Publisher: Plassen, 2019
• Pages: 304
• ISBN: 9783864706097

We are familiar with subscription models from Spotify and Netflix. But there's more to the subscription age: Tien Tzuo shows in an entertaining and convincing way that in future all companies will offer their products and services "as a service" for subscription. But beware: loyal customers and predictable recurring sales do not come for free. A lot has to change: Business model, marketing, sales, accounting - and not least the corporate culture. This book shows plausibly why it pays to rely on the subscription model.

The aha effect

How to win over the audience. 

• Author: Michael Gerharz
• Publisher: Midas Management Verlag, 2017
• Pages: 160
• ISBN: 9783038765028

Before a presentation, many speakers think about what they have to say instead of thinking about what will interest their audience. Michael Gerharz sums this up very clearly and explains why it is not enough to achieve a short-term wow effect. It is much more about creating a lasting "aha" experience. The book is packed with suggestions and inspiration, examples, quotes and tools. Above all, it will inspire readers who have previously seen presenting as a chore and are looking for a breath of fresh air.

The agency created a striking metaphor to advertise the route extension: If you mirror the line number 2, it becomes a heart on a red background, with which VBZ makes a declaration of love to Schlieren.

The campaign can be seen on advertisements and posters, as well as on Facebook, Twitter and Instagram. In addition, the streetcar roof panels of the new Line 2 were used for a reciprocal love campaign across the entire width.

To accompany this, a series of radio commercials was conceived to show with a wink what else a route extension entails: the fact that you now sit longer in the streetcar means that the typical small talks in the streetcar can also be a little longer...

The alliance uses the example of our food to show how inadequate environmental policy could affect everyday life in the future. Based on scientific studies, reports and forecasts, it analyzed how climate change could affect the food supply. The results illustrate the environmental alliance and Rod Kommunikation where it affects the population: on their own plates. 

In collaboration with star chef Markus Burkhard (1 Michelin star, 16 Gault Millau points) from Restaurant Jakob in Rapperswil and Dr. Adrian Müller, expert on climate change and agriculture at FiBL Switzerland, we investigated how the ongoing environmental destruction could affect three Swiss culinary classics:

- Lamb's lettuce with bacon and egg
- Älplermagronen with apple sauce
- Chocolate mousse

In this culinary experiment, Markus Burkhard cooks popular dishes with ingredients that could still be available to us in Switzerland by the middle or end of the century. This assumes that politicians do not protect the environment any more effectively than they do today and that the concentration of CO2 in the atmosphere continues to rise unchecked. 

At the media conference held in Zurich on Monday morning, the Environmental Alliance also discussed the results of the latest environmental rating (Eco-Rating). This shows how politicians have voted on environmental issues over the past four years.

The conclusion of the representatives of the environmental associations present on the past legislative period: devastating. "The National Council has let the environment down in the last four years: Overall, it has decided against nature and climate protection far too often and on crucial bills. For example, the CO2 Act was watered down to such an extent that even environmentally friendly parliamentarians were no longer able to vote in favor of it. The environmental associations look back and have summarized the disastrous decisions."

Thomas Vellacot, CEO of WWF Switzerland, has clear words for the representatives of the people: "Shortly before the elections, almost all parties claim to be environmentally friendly. But what counts for us are actions, not words. With the environmental rating, the Environmental Alliance shows how environmentally friendly parliamentarians really are - as an election aid for everyone." 
The rating and the culinary campaign are now intended to help raise awareness of the issue and offer voters concrete decision-making aids for the upcoming elections. 

Switzerland is fundamentally well positioned in the dynamic development of digitization, Maurer said in his opening speech at the national Digital Switzerland 2019 conference on Monday at the Congress Center Basel. However, further efforts and resources are needed if the country wants to become a global leader in this field. He mentioned blockchain and fintech as keywords.

Maurer particularly addressed human resources for research and start-ups in this field. Switzerland needs the world's best specialists, he said. Unbureaucratic regulations are needed here - also with regard to third-country quotas, which still restrict development too much.

Maurer also sees a need for action in cybersecurity. "Switzerland must be one of the world's most secure countries," he said. At the same time, the state must also be prepared to take risks, he added.

Half full glass

Maurer cited artificial intelligence, one of the main topics at the conference, as the next big challenge. If Switzerland can also take on a leading role here, then the fear of job losses can be minimized, he said.

The Federal President was basically optimistic about the country's digital future, but also mentioned shortcomings. While research and development are doing very well, the country is still in the middle of the pack when it comes to application. In administration in particular, digitization is only developing at a slow pace. Maurer used the term "glass half full" here.

Strengthen regional online media

As media minister, Federal Councillor Simonetta Sommaruga spoke about the challenges of digitization for the media and, as a consequence, for direct democracy. She said that if algorithms increasingly determined what people could read and what they could not, direct democracy in Switzerland would also suffer.

The Switzerland of the regions is dependent on relevant journalism in regional online media, because otherwise no broad political debate can take place, Sommaruga said. However, she said, these have difficulty financing their offerings through advertising, which is increasingly being diverted to the large corporations Google or Facebook.

"In Silicon Valley, you have other things to worry about than a new school building in the Bernese Oberland," she said as a figurative example. The Federal Council, she said, therefore wants to promote online payment media in order to set the right approaches. "We can't just stand by and let the big corporations dictate the rules to us."

At the invitation of the federal government, around a thousand people took part in the national Digital Switzerland 2019 conference. Among them were specialists, but also young people who were specifically addressed.

In addition to appearances by the President of the Swiss Confederation and the Federal Councillor, speakers and discussions included philosophy professor Luciano Floridi from Oxford, Mozilla CEO Michell Baker, Secretary of State Martina Hirayama and Martin Vetterli, President of EPF Lausanne, on the power of machines and the opportunities and risks of artificial intelligence. (SDA)

For the perfect pizza, the perfect ravioli or the perfect fruit juice, it takes a lot of effort - and also time. Something that not many people have at their disposal. With the commercials, Jung von Matt/Limmat wants to show that Anna's Best products offer a good alternative that doesn't require standing in the kitchen for long.

The three spots promote products from the current Anna's Best product range. The films will be shown on the Migros website, Facebook, Instagram and YouTube, among other places, and combined with a competition. Anyone who guesses the correct number of spoons in the spots can win a voucher worth 100 Swiss francs. The spots accompany the long-term main campaign of Anna's Best with the claim "Anna's Best cooks for you," which Jung von Matt/Limmat launched last year. 

The main campaign is intended to convey that with the fresh convenience products from Anna's Best, even those who don't have the time or inclination to cook for a long time don't have to do without good nutrition. 

The use of social networks such as Facebook or LinkedIn by Swiss Internet users has increased from 58 percent to 60.6 percent compared to last year. Today, 3.7 million people in Switzerland use such platforms. The vast majority (69.7 percent) log on to social networks every day or almost every day, with some even doing so several times a day (42.2 percent).

Most social network users spend their time on these platforms for private purposes, reading and viewing other people's profiles and posts (74.3 percent) and sending and receiving personal messages (68.5 percent). Commenting on or liking posts is also very popular (62.8 percent).

However, social networks are also used for professional purposes by 27.9 percent of users. Although this is still a minority, this trend is steadily increasing. Professional use of social networks even boomed last year with a 25 percent increase from 836,000 to more than one million users. These users are mainly interested in profiles and posts from groups or organizations (61.8 percent), followed by profiles and posts from other people (57.3 percent).

The smartphone remains the preferred device for social networking

The vast majority of social network users access these platforms with a smartphone (78.7 percent), followed by laptops or desktops (57.5 percent) and tablets (34.2 percent). Internet-enabled TVs or smart TVs follow far behind, with only 2.5 percent of users occasionally using them to surf social networks.

The new Chinese face-swap app "Zao", which is distributed by the company Momo Inc, allows users to become stars in well-known films. Zao took the Chinese app charts by storm last weekend, but many users are annoyed by the app's questionable data protection guidelines.

Users become Leonardo DiCaprio

In an early version of the user agreement, Zao demanded "free, irrevocable, permanent, transferable and relicensable rights" to content created by users. Due to the app's high image quality, users are concerned that their faces are being used for deepfakes. The creators therefore had to change their privacy policy.

Users of the free app can upload a picture of themselves and insert it into scenes from hundreds of famous films. For example, they can take on the role of Leonardo DiCaprio in "Titanic" or other films by the superstar. Users can use existing photos or have the app record themselves, asking them to blink and open their mouths to increase the deepfake quality of the videos.

According to the app's creators, the app's servers almost crashed last weekend due to the high demand. However, when consumers read through the privacy policy, many were annoyed and bad reviews poured in. Many were concerned about possible security risks to their privacy.

Revised privacy policy

The developers of Zao have now changed their privacy policy in response to the angry users. They state that images from users will only be used to improve the app or for measures that the users agree to. In addition, Zao would also remove images deleted by users from its own servers. "We understand the privacy concerns. We have received the feedback and will resolve the issues that we had not considered, which will take a little time," explained the creators in a post on the Weibo social network. (pte)

With its globally binding standards and services, the globally active Swiss company Bluesign Technologies supports chemical suppliers, textile manufacturers and fashion, sports and outdoor brands on their way to clean and sustainable textile production.

In order to communicate this holistically and across countries, Dachcom has developed the guiding principle "The Blue Way". The guiding principle stands for the path towards responsible and sustainable textile production, on which Bluesign accompanies its partners along the entire production chain.

The striking key visuals take up the square of the bluesign logo and transform it into 3D elements that form a stringent blue path. The blue path runs through all communication measures and involves the various target groups.

For the new communication presence comes: the newly developed Website The company also used a range of advertising materials, a modular trade fair concept, mailings to the various target groups, a news gazette in print form and a comprehensive content strategy. A new explanatory film was also produced for the cloud-based business solution "Cube".

In Graubünden, you can not only spend extremely relaxing vacations, but also live and work excellently. World market leaders from a wide range of technology sectors have their headquarters in the Alpine Rhine Valley - and their need for highly qualified employees is growing and growing. This is why the broad-based location promotion campaign that Wirz developed and implemented for the graubünden brand focuses on the advantages of the mountainous canton as a place to live and work.

For the first time, all the players are joining forces: The communication offensive is supported by the graubünden brand and the Graubünden Ferien tourism organization as well as the Office of Economic Affairs and Tourism, the HTW Chur and leading high-tech companies from the region.

The film "Schaffa" with the popular ibexes Gian and Giachen serves as the actual umbrella of the campaign. Their usual humorous treatment of the topic of "life and work" provides the introduction to a versatile digital content cosmos.

The centerpiece of which is a richly filled Hubwhich showcases the region and companies such as Hamilton, Trumpf, Cedes and Integra Biosciences. To highlight the advantages of the location and attract new applicants, more than a dozen true-to-life portraits of highly qualified employees from Germany and abroad were created.

For example, an industrial engineer tells us how she took the long way from Brazil to the Alps for the job - and did so without having to give up her other passion, music. Or we learn about the fishing rods made of bamboo that Clau Deplazes, a native of the Grisons, manufactures after working on sensors for the automotive industry.

The offer is rounded off with texts about Graubünden as a location for innovation and all those advantages that make the Alpine region a natural metropolis. The content is played out programmatically as engagement ads at home and abroad.

The Graubünden brand is convinced of the success of the new measures, which are designed for the long term: "If we consistently move in the same direction over the years, people will also perceive Graubünden as an attractive place to live and work in four years' time," says Managing Director Gieri Spescha.

Livio Dainese, Co-CEO and Creative Director of Wirz, emphasizes the versatility: "What's exciting about this campaign is on the one hand the basic constellation with the broad sponsorship, and on the other hand the substance. Creativity has many faces - here we can also show them in terms of digital marketing and content. Both areas in which Wirz is particularly fit."

All contents are also available under the menu item "Living and working" on Graubuenden.ch available. The content hub will be continuously expanded in the coming months.

With this message, the FDP wants to show that the party wants to grab "the opportunities of the future". "We underline in our election campaign that we stand for progress," the FDP announced on Saturday.

The slogan "Let's make it happen" is intended to make it clear that the challenges in Switzerland will not solve themselves. In six themed posters on jobs, pensions, exports, digitization, working models and the environment, the FDP wants to show eligible voters where Switzerland should move forward.

According to the FDP, the posters have been optimized according to the findings of a data analysis. The FDP also wants to conduct an active election campaign in social media: The party is increasingly relying on video formats to communicate its content.

It is also using online advertising opportunities. In a broad-based Facebook campaign, all the demands from the position papers are to be played out to the population as so-called tiles (image motifs with short text). In this way, the party is also bringing the standard from the private sector into politics, the FDP states.

In the Schachenhalle in Aarau, the FDP presented its main campaign on Saturday (Photo: FDP Switzerland).

The only way to achieve the hoped-for electoral success is virtually: the door-to-door campaign has been rolled out nationally following the pilot project in Zurich, Lucerne and Baselland. The members of around 200 local parties are now hitting the road.

Behind the campaign is the Heimat Zürich agency, which has been responsible for the communicative fortunes of the FDP since 2019. Already in May, the campaign "Switzerland wants." lanicert (Werbewoche.ch reported). "We see the FDP as a brand," Managing Partner Simon Rehsche tells the Switzerland at the weekend. "To its core, we make a clear promise: Switzerland wants to get ahead. And those who want to should be able to get ahead - that's what the FDP is committed to." As a nation of will, will is something typical of Switzerland, says the advertiser. (SDA/hae)

Founder Daniel Regli (right) hands over the company to the new Managing Director Ramon Rütimann (left).

Daniel Regli will remain with the company as Deputy Managing Director and Project Manager. With his expertise in the implementation of digital signage projects, he will continue to support his successor and the employees in the coming years.

Founded in 1993 by Daniel Regli, the sole proprietorship "Media Solutions Daniel Regli" has been at the forefront of developments in digital media over the past 26 years. During this time, the company has developed from a total solution provider in the field of media editing to a major Swiss distributor and solution provider in the areas of digital signage and audiovisual communication. Media Solutions stands for full service and offers its customers a comprehensive range of services from planning and installation to training and maintenance in addition to the procurement of the optimum hardware.

The new Managing Director Ramon Rütimann has spent the last few years studying marketing and corporate development as part of his bachelor's and master's degree, intensively examining changes in the market economy and their impact on companies. He also gained professional experience in the areas of sales, marketing and business development, developing a keen understanding of the interaction between the various corporate divisions and their interfaces. In combination with the many years of project experience and the versatile digital signage expertise of the existing team, a wide range of new opportunities will arise, according to the press release.

The Media Solutions team.