Around 60 percent of Instagram users have already decided to follow a brand that is new to them after seeing an appealing ad in their feed. A good third have even bought something directly via Instagram ads, reports Mobile Marketer citing a study by the video advertising start-up VidMob. According to the study, even users who are not so immediately eager to buy discover new products that are interesting to them via Instagram.

Advertising on Instagram can not only bring brands new followers, but also generate genuine interest in new products. According to the study, women in particular discover new products from the fashion and beauty sectors, while men are primarily drawn to new tech toys via Instagram. Four out of ten users who become aware of an interesting product on Instagram look for further information directly in the app, while around 60 percent do research in other apps or on websites.

At least a third have already been tempted to make purchases directly via Instagram ads. Generation Z is the most likely to do this, while women between 35 and 45 are the most cautious. Overall, men are more likely to buy via Instagram than women, but are more likely to rely on familiar products. Only three-quarters of male Instagram shoppers, but 81 percent of female Instagram shoppers, have already bought from brands they didn't know before.

The percentage of Instagram users who buy directly via advertising in the app fits very well with a survey conducted by Bizrate Insights in August. According to this, 34 percent of the U.S. users surveyed stated that they had already made purchases via social networks. As recently as November 2018, that number was just 29 percent. Although the e-commerce efforts of Instagram, its parent Facebook and Pinterest are not yet really affecting traditional online retail, according to eMarkter, they at least seem to be attracting growing interest. (pte)

Reckless "waste disposal" in Myanmar/Burma contributes significantly to the progressive destruction of the environment. Especially children often drink water from polluted rivers or inhale toxic fumes from burnt plastic. To counteract this, the Pestalozzi Children's Foundation has launched the "Green and Clean Schools" project. Pupils plant trees and are taught how and why to recycle waste.

In order to attract supporters for the project, the Altenrhein Airport Agency developed a donation mailing that can be completely composted. The personal request to support the project with a donation, as well as the request to compost the mailing immediately afterwards, was not printed on a separate cover letter, but directly on the pre-perforated and thus easy-to-shred envelope made of uncoated paper. This envelope contained only a payment slip for transferring the donation, in order to create as little waste as possible.

In co-creation with Migros, its in-house roaster Delica and Studio Schoch, Wunderman Thompson developed a national, integrated campaign centered around an interactive digital experience. It includes the platform for co-creating the new coffee as well as participation in the competition. In addition, it offers the opportunity to discover Migros' diverse coffee expertise in a surprising and novel way.

A new coffee world was to be specially designed for the creation of the coffee, with a modern interpretation of the familiar vintage travel posters. In addition, a woman as expert host guides the visitor step by step to the goal, so that co-creating Switzerland's new favorite coffee becomes child's play.

From the production of the microsite with 3D animations, video integration and programming for the evaluation of the competition to the creation of the accompanying campaign, Wunderman Thompson implemented everything interdisciplinary in-house.

The campaign can be seen in Migros' own media, in the press and on social media.

From restaurant specialist to surgical technology specialist, from bricklayer to karate teacher or from care specialist to translator - in concise, catchy images and with surprising editing, the spots are intended to briefly highlight the diverse career opportunities that begin with a vocational apprenticeship. Anyone starting out in whatever profession or wishing to develop further in their later career should be able to identify fully with the campaign claim of Berufsbildungplus.ch: Professionals get ahead.

The campaign, created and continuously developed by the agency consortium CR Basel, Logos Kommunikation and Komma PR in close collaboration with SERI and the association partners (cantons, associations), was launched in 2015. The poster series now comprises 24 subjects covering all occupational fields and connection options. In spring, the partners of the association were able to vote for their favorite poster on the campaign website. The "Learn to be a florist, become a fashion designer" theme received the most votes, closely followed by the "Learn to be a hairdresser, become a biologist" theme.

At Hardturmstrasse 133, the doorbells are changed: The agency name Wunderman Thompson replaces the network of names with the old sub-brands. The agency group is thus outwardly representing what has long been reality internally. Yvan Piccinno, CEO at Wunderman Thompson Switzerland, emphasizes: "Our guiding principle is We inspire Growth. Our employees have always joined forces to achieve this. Now we are making this philosophy of customer growth visible to the outside world through our joint brand identity." Representative for the change is the new website Wundermanthompson.ch.

The full-service agency Wunderman Thompson brings together all the relevant disciplines for forward-looking communications. These work closely together from the outset: "At Wunderman Thompson, experts from creation, strategy, data management and technology are not just gathered under one roof, but at one table," explains Swen Morath, CCO at Wunderman Thompson Switzerland. "This is how we develop solutions that inspire people to engage with a brand, shape it, and thereby inspire brand growth." The intensive collaboration results in groundbreaking marketing solutions in the areas of campaining, digital platforms, strategy, customer experience and marketing automation.

Collaboration with customers and between individual departments and experts follows the "Collision Model" - based on the conviction that the collision of creativity, data, technology and strategy produces the best results. In addition to the close exchange between different specialists, Collision also stands for efficient project management and short decision-making paths - across disciplines and countries. The fact that this model is successful for customers is reflected in their decades of loyalty. Customers include Migros, Audi, PostFinance, Geberit and JTI.

Worldwide, the fledgling Wunderman Thompson network now has 20,000 employees in 90 markets. In spring 2019, J. Walter Thompson and Wunderman, part of the global WPP Group, merged. The striking element of the new logo is the plus sign: The two partners are growing together into a whole that is greater than the sum of its parts. The plus also stands for the growth that Wunderman Thompson creates for its clients. JWT has been out of Switzerland for several years, so this merger has no impact on local organization, structure and management. However, Wunderman Thompson Switzerland not only shares the name and positioning with the international network, as Yvan Piccinno emphasizes: "We are in lively exchange, can bring in specific know-how from a wide range of disciplines within a very short time, and can scale up quickly.

Over 4,600 eligible voters are running for the National Council and Council of States and are facing an exciting election campaign in the cantons. Despite advancing digitalization, print media still form the backbone of democratic opinion-forming.

The Swiss Association for Visual Communication Viscom has made candidates aware of the advantages of a print campaign. Personalized mailings show various possibilities and arouse the anticipation of electoral success. The effectiveness is backed up with facts and figures. For example, print media have a seven times stronger effect on customer loyalty than digital media.

In the Federal Parliament, the Print Parliamentary Group advocates the concerns of the industry, which generates value added of CHF 4.2 billion with over 12,000 employees.

Stefan Wagner, Alexander Duphorn, Philipp Mankowski, Roland Wittmann, Michi Frank, Raoul Gerber, Marco Gasser, Ralf Brachat and Thierry Furrer (from left).

Tamedia's new decentralized organizational structure with four largely autonomous business units will come into effect on January 1, 2020. As already communicated, Tamedia's marketing activities will be combined under the umbrella of the Goldbach Group in the course of this. In addition to the previous Goldbach sales units, this will now also include the marketing of paid and commuter media. In addition, the affiliation of Neo Advertising will bundle the marketing of out-of-home advertising space at Goldbach. The operational management of Goldbach remains with Michi Frank, who has been CEO of Goldbach since 2014 and a member of Tamedia's Executive Board since 2018.

With the merger of the marketing activities, Marco Gasser, Chief Sales Officer 20 Minuten, joins the Executive Committee of Goldbach. He heads the advertising market of 20 minutes since 2001 and will manage 20 Minuten Advertising (in formation) under the umbrella of Goldbach and thus continue to be responsible for the marketing of the media network 20 minutes responsible.

Philipp Mankowski and Thierry Furrer will also join Goldbach's management team and will jointly manage Goldbach Publishing (in the process of being founded) and thus the marketing of paid media. Philipp Mankowski, who has been Chief Sales Officer National Media Tamedia Advertising since the end of 2016, will be responsible for national and international customers as well as for internal publishing. Thierry Furrer will be in charge of regional, local and classified customers as well as third-party marketing and overarching services. He has been Chief Sales Officer Regional Media Tamedia Advertising since 2016 and was previously Head of Advertising Market Tamedia Publications romandes for six years. As in the other sales units, the goal in paid media is to be able to market additional (third-party) inventories.

The existing sales units include Goldbach Media (Switzerland), marketer of TV, video campaigns and in-store radio. CEO remains Alexander Duphorn, who has held this position since 2012. Swiss Radioworld as a broker of audio advertising, is led by Ralf Brachat, Managing Director. Ralf Brachat has held this position since 2014 and will now be part of the Goldbach management team. Stefan Wagner also takes over as Managing Director of Goldbach Audiencethe marketers of multiscreen advertising, joined the Executive Committee. Stefan Wagner has led Goldbach Audience since 2015.

Raoul Gerber will remain on Goldbach's Executive Committee as Deputy CEO and Chief Commercial Officer, and Roland Wittmann will continue in his role as Chief Strategy Officer. Roland Wittmann is responsible for the growth markets of Germany and Austria as well as Digital Ad Services, while Raoul Gerber heads Advisory Sales Switzerland.

The New Zurich Newspaper is establishing a new department for technology, which Christiane Hanna Henkel will take over at the beginning of November. Christiane Hanna Henkel joined the company in 1999 as business editor. NZZ-editorship. From 2001 to 2009, she reported from Latin America. From 2009 until recently, she worked for the NZZ as economics and finance correspondent in New York. After studying business administration at HEC Lausanne, Christiane Hanna Henkel graduated from the Georg von Holtzbrinck School for Business Journalists in Düsseldorf and then earned her doctorate at the University of St. Gallen. 

The task of the new department, which will focus strongly on online reporting and work closely with the other departments, is to bundle reporting on the economic, social and political aspects of the highly relevant cross-cutting topic of technology. The team will be made up internally of employees from existing departments. 

Numerous tourism providers and service providers from a wide range of sectors - accommodation, mountain railroads, regions, destinations, cultural and leisure providers, etc. - took part in a non-representative survey conducted by ST. The respondents generally expect strong figures, which in some places could even exceed the exceptional summer of 2018. In the accommodation sector, an average increase in overnight stays of 2.8% is reported. In terms of visitor numbers (arrivals, day trips), an increase of as much as 3.8% compared to the 2018 summer season. The months of May to October are considered the summer tourist season.

Bookings are always more dependent on the weather

Weather forecasts are fundamental to booking behavior, whether in hot or rainy weather. Whether for city or mountain destinations. "The weather beats the economy and currency when it comes to booking behavior," says Karl-Heinz Ammon, Director of Hotel Cresta in Flims. The survey confirms once again that tourism providers in Switzerland are also having to gear their products more and more towards spontaneous and last-minute bookings.

The Swiss love Swiss summer vacations

Tourism operators in the mountain region are particularly happy about hot spells in summer: these bring them many local guests who "flee" from the hot lowlands to the cool mountains to relax. "The summer retreat is in again," says Urs Pfenninger, Director of Tourism Adelboden-Lenk-Kandersteg (TALK) AG. And this is especially true for guests from the nearby urban centers.

In contrast, providers at lower altitudes and in cities often suffer from a considerable loss of visitors during the heat.

Hiking is excellent, summer sports are on trend

"Hiking is once again a big topic among young people, not least thanks to the popularity of Instagram," confirms Samuel Rosenast, Head of Communications Davos Klosters. However, there is also strong demand for other sports such as trail running, mountain biking and e-biking.

The design guidelines dating back to 1992 have been adapted to today's communication requirements and made more precise. In order to emphasize the bilingualism of the canton, the unchanged symbol (Bernese coat of arms with crown and line element) has been supplemented with the text "Kanton Bern / Canton de Berne". The canton's logo is now placed at the top left and no longer in the middle left of the page.

With the renewed overall appearance, the Canton of Bern wants to take center stage as a service provider. Thanks to the new design guidelines, savings can be expected as they are clearer, more unambiguous, adapted to current needs and their application entails fewer uncertainties and possibilities for interpretation. This applies in particular to agency and production costs. The new standardized envelope for the canton will also save costs. The design guidelines are available at Be.ch/cd2020 and will be supplemented with rules on further applications in the coming months. They will come into force on January 1, 2020.

From September 2020, the login will then become mandatory, Tamedia CEO Christoph Tonini told investors on Thursday. The Swiss Login Alliance, which was launched in 2018, is thus making rapid progress.

The alliance includes the major private media houses Tamedia, Ringier, CH Media and NZZ as well as SRG.

By registering, the media companies obtain additional data from their users, which enables more targeted advertising. In this way, the publishers want to strengthen their position in competition with the overpowering American technology groups Google and Facebook. For users, the central advantage of registration is the greater personalization of journalistic offerings. (SDA)
 

Already in July reported Werbewoche.chthat the IFMCA (International Film Music Critics Association) included the "Zwingli" soundtrack on the 49 soundtracks list. Shortlist has set for the Public Choice Award. Great Garbo received a lot of votes: On the high-caliber list peppered with numerous blockbusters, the Zurich-based producer trio beat out the competition to make it to the final five finalists with the "Zwingli" soundtrack.

Together with the other finalists - Khaled Mouzanar with "Capernaum," Pinar Toprak with "Captain Marvel," John Powell with "How to Train Your Dragon: The Hidden World" and Matthieu Lamboley with his music for "Minuscules: Les Mandibules Du Bout Du Monde" - Diego, Nora and Lionel Baldenweg will travel to Belgium in mid-October to attend the World Soundtrack Awards and find out the overall winner of the Public Choice Awards at the gala. The World Soundtrack Awards will be presented on October 18, 2019 at Film Fest Ghent.