The agency manages the awareness and fundraising campaigns for the NGO Mercy Ships. The first wave will be published throughout Switzerland in November.

Mercy Ships has set itself the task of carrying out more than 1,500 free surgical and 8,000 dental operations in developing countries every year using hospital ships. In this way, help is also made available to those who could not afford it. Mercy Ships also supports the local healthcare system through training and infrastructure projects.

The agency also won an agency competition and is now supporting the École polytechnique fédérale de Lausanne in communicating with the target group of high school pupils, the potential students. The first national campaign wave with a focus on German-speaking Switzerland will take place in the fall.

By consistently reducing its CO2 footprint and offsetting the remaining CO2 emissions, Valser has achieved climate neutrality. Valser is also involved in various projects outside Switzerland.

In the next step, Valser will be the first Swiss mineral water to switch to 100% recycled PET for its bottles, thereby closing the bottle cycle completely. By fall 2019, all Valser PET bottles will be made from 100% recycled material.

For the launch campaign of the packaging innovation, USP developed a roadshow in the five largest cities - including the Bundesplatz in Bern and the Barfüsserplatz in Basel. At the heart of the two-stage activation was a four-metre-high original replica of the Valser bottle, which was produced from sustainable or reusable materials.

The entire roadshow was also certified climate-neutral. Mr. and Mrs. Swiss were encouraged by this recycling station to throw their old PET bottles into the oversized replica so that they can then be fully recycled and reappear on the market as new, old rPET bottles for VALSER - true to the motto: "Nice to see you again". 

The two-stage live marketing activity was rounded off with a discount campaign in which consumers received a 2-for-1 voucher for their next Valser when they handed in their PET bottle. Around the activation, the USP promoter team also ensured that consumers were able to obtain sufficient information about recycling and rPET. 

For VALSER, USP Partner was responsible for the entire concept of the activity, including the planning, creation and realization of the four-meter-high replica of the Valser bottle. The realization was captured in a mood film.

According to Guinness World Records, Hiltl in Zurich is the oldest vegetarian restaurant in the world. It was founded in 1898 by Ambrosius Hiltl and is now run by Rolf Hiltl, the fourth generation of the family to do so. The former "Wurzelbunker" has become a hybrid establishment with a serviced restaurant, buffet, club, cooking studio, academy, catering and events. Hiltl has also opened various new locations in recent years. 

Since 2006, Ruf Lanz as lead agency has ensured that the Hiltl brand remains on everyone's lips, and not just in culinary terms - with campaigns that have won numerous awards. The Art Directors Club Switzerland honored the long-standing campaign for its creative consistency with the Evergreen Award.
 
The current campaign during the hunting season gets to the heart of the attitude that unites all Hiltl products: Enjoyment is never at the expense of the animals. This is demonstrated by means of typical hunting scenes in which the focus is not on the animal - but on appetizing salads, fruit, fruit or edible mushrooms in their surroundings. In this way, it is possible to combine both in one picture: what is fresh on the table at Hiltl. And what is spared at Hiltl.
 
The campaign will be used during the hunting season on advertisements, posters, postcards, at the POS and in social media.

The new EWZ products have been given a naming that clearly expresses that it is 100% natural electricity that EWZ supplies. This is produced only from water, wind and sun. 

The Four agency was commissioned with a comprehensive inventory marketing activity. The task was to communicate the respective new product names and the new tariff as well as, depending on the target group, to submit specific offers such as a product upgrade or a consultation.

Both online and offline measures were implemented. For this, Four developed an offline mailing with a dispensed mini-leporello. The identical material concept could be used in a modular way to advertise to six target groups in the private and commercial sector and eight target groups in the business customer sector. An online mailing was used to contact customers whose e-mail address was available - this method was chosen for reasons of efficiency and to reduce paper consumption as much as possible as an ecologically active company. 

According to EWZ, the measurable goals were achieved. This applies in particular to the communicative goals. A low number of product downgrades and the low volume of customer feedback confirm the success of the campaign.

SRG had already announced on Monday that costs would have to be reduced by 50 million francs across the company in the 2020 budget due to collapsing advertising revenues (Werbewoche.ch reported). As the largest corporate unit, SRF must thus save at least 16 million francs in the short term, the company writes in a press release. In order to achieve this goal, there will probably be job cuts. It is not yet clear how large these cuts will be. A significant part of the reductions will be achieved through natural attrition.

As part of its upcoming cost-cutting program, SRF's management has approved a package of cost-cutting measures - including program waivers and reductions. Among other things, SRF will broadcast only one "Tatort" episode next year instead of the two originally planned. The shows "Sternstunde Musik" and "Arena/Reporter" will not be continued on Sunday evenings, and SRF Two's in-house productions will also be reduced. Further savings are possible by reducing budgets in all departments and corporate investments.

Christoph Gebel new Head of Operations Department

Despite the new cost-cutting measures, the strategic projects to drive the digital transformation within the company will be implemented on schedule. These include, as announced in April, the merger of tpc, Business Services SRG and SRF as of January 1, 2020 to form the new Operations department at SRF. Head of this department and thus a member of the SRF Executive Board will be Christoph Gebel, who has already been managing the business of tpc on an interim basis since the summer.

Christoph Gebel has held management positions at Schweizer Radio und Fernsehen since 2001; first at the former Schweizer Radio DRS as Program Manager of DRS 1 and DRS Musikwelle, later as Head of Entertainment at SRF and most recently as Senior Advisor to the SRF Directorate. In this role, he was responsible for, among other things, the project to transfer the approximately 900 employees of tpc and the 100 employees of Business Services SRG to SRF. In addition, he has been managing tpc on an interim basis since July 2019. From January 1, 2020, after the merger of tpc and SRF, Christoph Gebel will take over as head of the new Operations department and will thus be responsible for all production processes at SRF.

Imprint criticizes plans

In a statement issued on Tuesday, the journalists' association Imprint criticized the SRG's cost-cutting measures. In order to counteract the trend of dwindling advertising revenues, the high quality of the SRG should be maintained. However, this would conflict with the cost-cutting measures, and employees would come under increasing pressure. From the point of view of Impressum, further cutbacks would therefore appear to be unjustifiable. Both the SRG and politicians should take these concerns seriously and prevent this additional pressure. (swi/pd)

The impact of branded podcasts is even greater when the user is busy with other tasks, which is the case for 94% of podcast listeners. This creates a completely new option for brands to reach their users. 

The study was conducted by neuroscientific market researchers from Neuro-Insight on four continents. The thought processes of podcast listeners were explored in order to demonstrate the benefits of this medium for brands. Brain activity during content consumption was measured in passive and active postures, allowing conclusions to be drawn about the persuasiveness and lasting impact of branded podcasts. Podcasts are being used by more and more people. Over 30 percent of American adults listen to podcasts at least once a month.

Branding stands out among content

One result of the study is that the brand stands out from the content within branded podcasts. This supports the effect of the advertising. Brands mentioned in the podcast achieved on average 16 percent more engagement and 12 percent more long-term memory retention than the surrounding content. This is a unique effect. Comparisons with radio show that brand mentions have an average effect of 5 percent less than content.

The intimate conversational atmosphere of podcasts obviously achieves a higher level of engagement for brand mentions. This also leads to an increase in other brand metrics, increasing awareness by 89 percent, brand consideration by 57 percent, brand preference by 57 percent and purchase intent by 14 percent.

Branded podcasts reach "advertising avoiders" in particular

The study participants consisted of people who avoid advertising. Nevertheless, their engagement, emotional intensity and retention exceeded the values of comparative TV studies by at least 22 percent. This proves that branded podcasts are an effective way to reach this hard-to-reach but commercially interesting group.

Podcast listeners are active

94 percent of respondents listen to podcasts while doing other tasks. Doing housework (61 percent) and driving (55 percent) were the most common activities. Sports, shopping and running errands were also popular activities.

Activity makes listeners more receptive

The impact of the brand is not diminished by activity - on the contrary. The active group achieved high results in all areas: engagement (+18%), emotional intensity (+40%) and long-term recall of the podcast (+22%).

The study shows that two processes are responsible for these results: Engaging the brain with an activity increases the chance that brand messages will penetrate. The activity ensures that the podcast content is absorbed in a "lower engagement" state - a much more "fuel-efficient" process that has a lower cognitive load. As a result, engagement with the content lasts much longer, which is beneficial for this long-form format.

Branded podcasts attract positive associations

Listeners develop subliminal associations with the brand depending on which words they hear in the podcast. In the study, the word "progressive" was mentioned twelve times in the podcast. As was later discovered, listeners were more inclined to call the sponsor "progressive". This means they instinctively associated the brand with the message. 

Podcasts mean more time for brand advertising 

When people listen to podcasts, they tend to do so during non-typical advertising times. Because of the way podcasts are used, during a multitasking phase, brands can now reach people at moments that were previously considered unreachable. This presents a commercial opportunity as it enriches the marketing mix.

The most important results at a glance

• Branding stands out from content. 
• 94 percent of listeners use podcasts while they are otherwise occupied. This type of listening increases engagement with the brand. 
• It is used in a way that expands the marketing mix. 
• Podcasts can be used to reach people who otherwise avoid advertising. 
• The language of the podcast creates subconscious associations with the brand. 
   

1. what would you most like to promote?

As a loyal Migros child and fan, especially of the commercials from the 90s, the communication of the Orange Giant, I would love to work for the cooperative society again. I like the diversity of the product range, it allows for an infinite number of dramatizations. Another plus point is the high profile and visibility of the communication. I was able to work for Migros for a long time in the past, which was always fun and also came in very handy when explaining to my grandmother what I do all day long.

2. what do you think of influencer marketing?

To be honest, not much. Nevertheless, it is still gaining in importance. Still. Somehow I have the feeling that the commercialization of opinion leaders is becoming a pipe dream. If a person from public life triggers a trend because they use a product or service for understandable reasons, then I also see the benefit for the brand. But why should I believe someone who promotes anything on Instagram that makes them money? This can harm both influencers and the brand.

3. what was the most fun lunch partner?

That was Martin Spillmann. When we were on a film shoot together in Miami. We had a location tour very early that day and after that there was nothing else on the program for the day. So we went to a very good steakhouse for lunch with the producer at around 11am. A few seafood dishes, salads, steaks, cheesecakes and bottles of wine later, we more or less staggered straight on to dinner. It was unique and very amusing.

4. what does your private TV consumption behavior look like?

TV? I don't have a TV in my living room, not anymore. That says a lot about my usage behavior. If I want to watch something specific from public or private television, I can do that very well via the online channels of the respective broadcasters. And if I want to watch a real movie again, then cinema is still the best thing for me. Of course, I occasionally watch a series or movie on my laptop, but it is and will never be the same experience as on the big screen.

5. if you had not become an advertiser - what then?

Definitely a chef. I love food and everything about it. Looking for recipes, shopping, cooking for hours and always finding out that you can make it even better and more refined. The feedback is immediate, direct and often comes from the bottom of my heart. I really like that and it keeps me centered when our business goes crazy again.

6. the biggest challenge for advertising at the moment?

Using limited financial resources to break new ground properly, thoughtfully and yet boldly. If I only have to come up with bumper ads and write briefings for influencers in the future, I'll be a chef. But until then, I'll try to counteract this with good ideas, enthusiasm and great commitment from the team. Amir Kassaei once gave a speech in Cannes with the beautiful title "Enjoy the pain". Somehow I think that's apt for our times.

7. what is impossible for you to do without?

To my loved ones. My family, my girlfriend, my friends and of course my team at the agency. Without these people, it would be cruelly boring. I am the closest person to myself,
But I need the support, passion and feedback of my fellow human beings like the air I breathe.

8. can you tell us a little secret?

I trained as a graphic designer because I like to see my work on the street and think it's great when people talk about it. Anyone who understands what I mean also knows my little secret.

9. what role do awards play in the advertising industry?

I am firmly convinced that you have to face up to the competition. Just standing in front of the mirror and asking who is the most beautiful in the country has never got anyone anywhere. It is also a relevant indicator for customers as to where fresh and innovative ideas come from. Unfortunately, the award business is inflationary, which is why I believe it is losing credibility and submission fees are exploding.

10. what annoys you about the local advertising industry?

Sometimes you could be forgiven for thinking that open heart surgery is being performed. We don't decide on life and death. The fun factor should be there, especially in the creative field, and drive us on again and again.

11. when you have an idea, how do you know it is good?

If the idea is so good that you can't just imagine a single implementation, but the head cinema starts running in different directions. The idea has to be channel-independent, surprising and relevant. Then it also wins my heart and my head goes with it.

12. what was the best decision of your life?

Almost banal: Having children. They demand, they ask and, above all, they show me what tomorrow will bring. But the best thing of all is that after two days with them, I can leave everything behind me that I sometimes worry about in business.

Why aren't there more women in the top echelons of the Swiss advertising industry?

Why are there fewer women at management level in the first place, the question should be. Personally, however, I am pleased that we don't have to ask ourselves this question at Serviceplan Suisse. In addition to Pam Hügli, as Managing Director at my side, other competent women lead their teams very successfully in consulting, realization/production and content & corporate communications. The proportion of women at management level is 50 percent. Gender equality is very important to us. Today and in the future.

A forestry worker is almost killed by a spruce, a technician almost by a massive robot arm. With gripping, impressively staged images, Wirz's Suva campaign shows situations in which it is only by chance that no one has an accident. The films are accompanied by light-hearted music and end with the message: "Life is beautiful as long as nothing happens. That's why we have Suva's vital rules." Suva created the "vital rules" together with the respective industries.

The campaign, which also works on posters, ads, social media, and as digital out-of-home and animated banners, is a further development of Suva's prevention campaign launched in spring 2016. The main message: No job is so important that you should risk your life or that of your employees for it.

For years, Suva has advocated stopping work immediately if a vital rule is violated and only resuming work once the dangerous situation has been eliminated. Yet Suva counted 55 fatal workplace accidents last year alone. In 75 percent of the cases, at least one vital rule was not observed.

To maintain awareness of the issue, Wirz was commissioned to develop and implement a new communication campaign. This is based on the empirical finding that for every accident resulting in death, around 100,000 "unsafe conditions and actions" must be assumed; in other words, work situations in which employees often only avoid accidents by chance. The campaign points out that by observing the vital rules, the prevention of accidents is not left to chance. 

"Wirz has succeeded in perfectly capturing an important topic," says André Meier, head of the Lucerne occupational safety department, in praising the campaign. "We generate attention for occupational safety without staging an accident. With the spectacular images, we want to raise awareness for following the vital rules - and show that you shouldn't rely on your luck at work."

Livio Dainese, co-CEO and creative director of Wirz, says: "Suva is about life and death. It's about big messages, negative statistics and data. Finding a creative, humorous solution here is valuable and fulfilling." He is therefore all the more pleased that Suva has placed its trust in Wirz for this task.

The most valuable content tips come from the people who know you best - not from some algorithm. So how cool would it be to have your own personal moving image consultant? Someone who takes a close look at the content you want and then gives their opinion and individual recommendations? That's exactly the kind of person Sir Mary was looking for and found with Samsung: Delia W. from Zurich. 

In the summer, the position of preview watcher, which comes with a prize of CHF 3,000 and a 75-inch QLED 8K TV, was officially advertised and distributed via a media cooperation with BLICK and on social channels. Over 2,500 series, film and gaming enthusiasts applied. Zurich tattoo artist Delia W. won the job and will now help four people find the perfect entertainment in October.

You can currently apply for the pre-gazer service in combination with an 8K television. In the second phase of the campaign, the call will also take place with View take place. In addition, various online advertising materials arouse curiosity about the unusual service. For example, a 30-second ad in which Delia is presented as a technological innovation.

With this campaign, Samsung is not only demonstrating the many possible uses of its innovative QLED TVs, but is also positioning itself as a long-term content partner for its customers: Following the promotion, a monthly newsletter will be launched with exquisite screen tips, for which the preview watcher Delia W. will continue to act as an inputter in the future. 

Rocket Film has added Novak to its team of producers, strengthening its commercial and corporate division. The new addition started his career as an actor in front of the camera before switching to moving images. He initially worked as a freelancer in various positions in feature films, commercials and TV. Novak then became a corporate producer at Condor Films, but returned to feature films after a year, where he worked as a freelance production manager on two "Tatort" films, among others. He then spent almost four years as a producer at Pumpkin Film.

"Goldbach Media has made a significant contribution to the successful growth of our national TV stations with its marketing services since the launch of TV24 in 2014 and since the launch of TV25 in 2016," Roger Elsener, Managing Director TV, Radio and Film Sales and member of the CH Media Executive Board, said in a statement explaining the realignment. "In the competitive advertising market, bundling the national TV portfolio is crucial for sustainable growth and long-term success. As a result, with TV24, TV25 and S1, we offer advertisers attractive environments from a single source for the advertising-relevant target groups of 15-49 year-olds, young women and those leading households."

Integrated forms of advertising such as sponsorships and product placements for the primetime in-house productions "Die Höhle der Löwen Schweiz," "Ninja Warrior Switzerland" and "Sing meinen Song - das Schweizer Tauschkonzert" continue to be the responsibility of the station's own marketing organization under Hardy Lussi.

The S1 channel was founded in 2013 by Richard Gut and Bernhard Max Lussi and transferred to the portfolio of CH Media (then AZ Medien) in 2018. It was previously marketed by Admeira. (pd/hae)

On January 1, 2020, he and a partner will open a new agency for live communication and events in Rapperswil-Jona.

Born in Basel, he has held various positions within the MCH Group over the past 20 years, since 2009 as Director Consumer Shows and Site Manager of Messe Zürich. In addition, he also had overall responsibility over the garden event for the last 2 years as Exhibition Director of Giardina. "After a long and very exciting time at the MCH Group, now is the ideal time for me to tackle something new once again and take on a new challenge," says Kamber about his departure from the MCH Group.

In a statement, the MCH Group regrets Kamber's decision. A successor solution for the management of the Zurich Exhibition site and Giardina is currently being worked on and information will be provided again in due course.