The Corona pandemic is forcing everyone to pause. But the return to normality should not then be allowed to mean a return to a reckless treatment of animals. Therefore, the Foundation for the Animal in Law TIR sensitizes people already before booking the next trip for the suffering behind many tourist attractions with wild animals - and asks everyone to keep their hands off in the future.

The striking handprints illustrate the traces that humans leave behind during "hands-on encounters" with wild animals. This is because wild animals are not adapted to the human environment; proximity to humans and being touched all the time therefore causes them considerable stress - this applies to everything from selfies with baby big cats to horseback rides on elephants and camels to dance performances by tamed bears and hotel shows with hand-tamed parrots.

Moreover, corresponding tourist attractions are not only at the expense of the welfare and dignity of the animals concerned, but are not infrequently associated with considerable species conservation problems.

The wildlife campaign is already the sixth national campaign Ruf Lanz has designed and realized for TIR since 2012. It is used on F200 and F12 posters, on ads in newspapers and magazines, in various online media and social media channels as well as on the TIR website. Media measures will be intensified when more travel is possible again.

It is not easy for young creative talents to find good and fairly paid employment in a peripheral region, the agency writes in a statement. This was also the experience of Tanja Pichler, a budding communications designer, who was looking for a way to do things better.

With the support of Fabio Aresu, business manager of Markenkern, she has set up the Chur-based agency Makemake. The aim of the agency is to give young local creatives an opportunity to apply the knowledge they have gained in their studies to real-life practical projects and to be paid fairly in the process.

Fresh knowledge put into practice 

"What we offer our customers is already being very well received," co-founder Tanja Pichler was quoted as saying in a statement. "We bring current knowledge and fresh ideas from our studies and use them for our customers." In doing so, she believes that good design can be scaled at will. At Makemake, low budget therefore does not automatically mean 08/15 - the collective wants to show that things can be done differently. The name Makemake is an allusion to the dwarf planet Makemake outside the orbit of Neptune. Thus, the agency is a small, new planet in Graubünden's creative orbit and a place for learning and trying things out, the statement continues.

Start-up support from established partners 

For projects that require more comprehensive expertise, Makemake can call on the support of established partners in the fields of marketing, branding, communications, web design and digital business engineering. In particular, co-initiator Fabio Aresu with his agency Markenkern supports Makemake: "We want to give an exciting startup the initial help it needs to try something new. Makemake works independently of Markenkern in terms of content, but can draw on our entire back office and organizational know-how."

By 2023, the young company should stand completely on its own feet. Students and prospective students in the design field can apply for the collective.

Participants can choose from 27 categories, which are grouped into the subject areas of Brand Activation, Consumer Lifecycle and Data & Digitalization and cover the entire spectrum of modern dialog communication. In addition, the Microsoft Special Award "AI in Customer Dialogue" will once again be presented and, for the first time, the Corona Special Award "Customer Dialogue in Times of the Pandemic".

At MAX, a panel of experts will first make a pre-selection of all submitted work in terms of creation and efficiency and determine the shortlist. The final ranking of the cases is then decided by a public online vote.

DDV President Patrick Tapp is convinced that dialog-based communication is particularly important in the current situation: "In times of the pandemic, dialog-based communication is practically the only way for companies and brands to maintain contact with consumers and thus remain relevant. This makes it all the more important for agencies to submit their best campaigns to MAX and demonstrate their skills. The MAX focuses attention on dialog marketing as an effective and desired form of communication by consumers and gives the entire industry a face."

Works that make it onto the shortlist collect important points for the creative rankings of Horizont (factor 2), Red Box (factor 2) and W&V (factor 1). The submission deadline for normal fees is February 19, 2021.

The western Swiss startup, which was acquired by Mobiliar in the summer of 2020, will relaunch the mediation platform for craftsmen at the beginning of 2021. Studio Thom Pfister won the pitch for the rebranding against two agencies.

Following the strategic positioning, Studio Thom Pfister has developed a fresh, modern overall appearance for Buildigo that corresponds to the brand essence of the company. The first works will be on display in the coming weeks.

A young woman who herds goats on the alp in summer turns out to be a hospital employee who does shuffle fitness and celebrates cosplay parties in winter. Or the man who regularly feeds his lizards and washes his car as a professor who explains electromagnetically induced lattices in the hybrid semiconductor quantum dot nanorod system to his students. The films developed by Publicis and realized with director Alex Feil show in a special way how individually the main character of the film lives - each with a constant camera return through his sometimes very surprising life.

With this campaign, Swiss Post wants to bring its public service concept and its claim "Swiss Post is there for everyone." in a new way: With its new and traditional services, Swiss Post is there for everyone, no matter how unusual his or her habits may be. In an increasingly fragmented Switzerland, the various services and Swiss Post as a whole are very relevant for people and companies.

This is Swiss Post's response to changes in society and the economy - to show that it is responding to the changing needs of a wide range of people and companies throughout Switzerland in terms of logistics, communication and mobility services.

The campaign will be used both digitally and on television in various lengths.

Shares also fell by around seven percent in pre-market US trading. With the exclusion, Trump lost his most important means of communication shortly before the end of his term in office. Stock market participants expected a negative impact for Twitter.

"Expect a slight drop in users, though erosion of engagement is a bigger issue," Bernstein analysts wrote in a note. Far-right groups rely heavily on digital platforms such as Parler, Gab, MeWe, Zello and Telegram, and may be breaking away from the leading social media channels.

Furthermore, Twitter could face additional costs if content uploaded by users is to be moderated to a greater extent. This could benefit Facebook, according to Bernstein analysts, as Facebook already employs significantly more people than Twitter to review posts. Facebook has also suspended Trump's account until at least the end of his term as president.

The background to Trump's exclusion on social media channels is the storming of the Capitol by Trump supporters last week. Five people - including a police officer - died in connection with the riots, which caused horror around the world. Trump had earlier called on his supporters to march to the Capitol, where the election of his rival Joe Biden was about to be officially certified. Twitter feared further incitement to violence and responded by blocking Trump's access. (SDA)

Of course, the bank gives its Insta profile not just out of your hand. Valerie is a fictional character played by actress Désirée Naef. With her help, the bank not only brings Valerie to life, but also a new concept for Instagram. Instead of rather incoherent posts as before, the story is now told in continuous episodes from Valerie's everyday life.

In the course of the episodes, which are published every two weeks, she also comes into contact with financial topics, such as home financing. Each episode consists of four to five images per (carousel) post and just as many videos in the typical portrait format, which are published as accompanying stories. The second season will be launched in 2021.

The idea was conceived and implemented by Newsroom Communication in collaboration with the communication design agency Captns. This constellation already supported Valiant Bank in the past with numerous activities on Instagram.

The young actors are from the ensemble of the Oberländer Märlibühne, which is supported by Valiant as the main sponsor.

As CEO, Lennart Hintz will work with regional leadership to support GroupM's transformation efforts, work closely with customers, drive digital innovation and promote talent initiatives, the company said in a statement.

Hintz joined MediaCom Switzerland in 2006 as a media planner. Most recently, he held the position of Managing Director EMEA. In his role, Lennart also leads MediaCom's global Agile training program. He will continue as MediaCom's EMEA Managing Director while also serving as CEO of GroupM Switzerland.

Already in the August 2020, former Jung-von-Matt-Limmat CCO Lück revealed to Werbewoche.chthat he will found an agency in Switzerland together with Brinkert. In addition to social communication and sports, BrinkertLück Creatives focuses in particular on strategic and communicative support for agency clients on their way to an eco-social market economy, i.e. the best possible harmony of ecology, economy and social responsibility. The main locations of the agency, which already had thirty employees at the beginning of February, are Hamburg and Zurich.

New additions in various management positions

In line with the further development, the agency strengthens itself with various new additions. Automotive and digital expert Thomas Dirfard joins the newly formed agency as Head of Consulting Germany, and Adrienne Knüsli, who previously worked in Singapore and Switzerland, as Head of Consulting Switzerland. Stephan Brause also joined the agency as Head of PR & Corporate Communications. As a PR expert, he and his team will advise agency clients in all areas of communications.

Broad customer portfolio

The agency's current clients include associations such as the German Football Association DFB and the German Olympic Sports Confederation DOSB, foundations such as Robert Enke and the German Foundation for Commitment and Volunteerism, companies such as Hyundai, Hartmann Massivholzmöbel, Hamburger Volksbank, as well as initiatives such as "We Kick Corona" and personalities such as Leon Goretzka. In addition, it became known at the beginning of October that the agency is responsible for the Bundestag election campaign for Olaf Scholz and the SPD with a team of experts (Werbewoche.ch reported). Further clients of the agency, which the team has already won at the end of last year in Germany and Switzerland, will be announced with the respective campaign launch in the coming weeks, according to a statement.

At the beginning of January 2021, Jella Hoffmann assumed overall responsibility for WEMF's research department. The media researcher, who holds a doctorate, has worked for the company since September 2012 as Director of Product Management and Ad-hoc Research and Deputy Head of Research. She has been a member of the WEMF Executive Board since August 2019.

The personnel change is part of a carefully planned, longer-term handover process. Hoffmann takes over from Harald Amschler, who as WEMF Head of Research has helped shape Swiss media research since 1998. Harald Amschler remains Deputy WEMF Managing Director and represents CEO Marco Bernasconi as well as the new Head of Research. He also takes on special projects at the overall corporate level.

"The research team has a lot planned this year," says Jella Hoffmann, excited about the new challenge. "We're launching the survey with the completely revamped research system, we're launching the freshly developed WEMF psychography "MACH Values" and there will be a new leadership study."

The campaign designed by Studio Thom Pfister for Bern-based hairdresser Pino Zinna makes a positive and urgent appeal for correct behavior in times of coronavirus.

Typography as a protective shield

The not quite finished faces show vulnerability and are interwoven with the typography. Placed on the outlines of the faces, the font is distorted not only into statements such as Love, Peace or Stay Safe, but also into a protective mask that stands for keeping your distance and staying at home.

Since 1954, Burger King has been encouraging guests to eat their own way and express themselves confidently with "Have it Your Way." Now, the brand is introducing an all-new visual design that will be present at all touchpoints of the customer experience. The more modern look marks the first complete rebranding in more than 20 years and is designed to more authentically represent Burger King's values. With the announcement of the new visual identity, the brand wants to make a strong statement about digitalization, as well as recent advances in taste and food quality standards, the removal of color, flavor and preservatives from artificial sources. In addition, the brand makes an ambitious commitment to sustainability.

The rebranding includes all visual design, restaurant design and the entire digital guest experience. The brand will introduce a new brand logo, packaging, restaurant merchandise, menu boards, crew uniforms, restaurant signage and décor, social as well as digital media and marketing activities. The result is a new look designed to signal confidence in the future while staying true to the "flame-grilling" tradition.

Each design element was intentionally redesigned to better reflect the new Burger King Food Journey and enhance taste and quality through design.

Self confident logo

Since the introduction of the previous logo in 1999, the industry has moved to a more modern, digitally friendly design language. The new, minimalist logo is designed to seamlessly adapt to the brand evolution of the times.

The selected brand colors are rich and vibrant. The new photography is clearly structured and emphasizes the sensory aspect of the food. Burger King's new, branded font is called "Flame." It is inspired by the shapes of BK foods - round and bold. And the new packaging prominently features the new logo, as well as bold colors and playful illustrations of ingredients.

"Design is one of the most important tools we have to communicate who we are and what we value. It plays a crucial role in creating desire for our food and enhancing the guest experience," Raphael Abreu, International Head of Design for the fast food chain, was quoted as saying in a statement. "We wanted to use design to create a desire in people for our food; for flamme-grilling perfection and, above all, for taste."

The new visual identity will be in place by the beginning of 2021. Burger King plans to implement the new design at restaurant locations around the world over the next few years.