The poster campaign was convincing and Hella Studio hired Nora as a consultant. She has now been working at the agency in Burgdorf since the beginning of October. She brings 15 years of communications experience on the client and agency side and previously worked in the campaign team of the Federal Office of Public Health FOPH.

In April, Hella Studio was also able to hire graphic designer Selina Gerber. Now the agency can offer the full service package, from conception to implementation print and online.

The Grether's Pastilles gold tins are very popular with collectors. Now Yellow has developed four traditional tins of the Blackcurrant variety with Swiss motifs.

Basel illustrator Patrizia Stalder, who was named one of the two hundred best illustrators in the world by Lürzer's Archive 2018, was recruited for the project. In collaboration with the agency, she implemented the subjects developed by Yellow and Doetsch Grether on the theme of "Switzerland" in a retro style. In addition to the can design, Yellow also created promotional measures such as POS material and B2B mailings.

The limited edition has a print run of 10,000 pieces each and has been on sale in pharmacies and drugstores throughout Switzerland since August.

In future, state-controlled media - such as the Russian TV channel Russia Today - will be clearly marked as such. In addition, Facebook announced on Monday that the online network will make more prominent reference to posts that have been declared false by independent fact-checkers.

Facebook has become much better at fighting propaganda and fake news in recent years, founder and CEO Mark Zuckerberg emphasized in a conference call. At the same time, however, the online network is exposed to increasingly sophisticated attacks from countries such as Russia, Iran and China. 

On Monday, Facebook also announced that it had discovered and stopped three campaigns from Iran and one from Russia that were posing as ordinary users. Their posts had targeted people in the USA, Latin America and North Africa.

Facebook had come under massive criticism because the online network was misused for large-scale campaigns from Russia in the context of the 2016 US presidential election, which aimed to exacerbate tensions in US society.

Accounts of elected politicians, election candidates and their employees are to be more secure in a program called "Facebook Protect", it was reported on Monday. Facebook wants to take tougher action against attempts to intimidate voters or, for example, provide false information about the location and process of the vote.

From Max Frisch to Frida Kahlo and Helmut Newton: the personalities whose names are used to advertise the 24th edition of the Antiquarian Book Fair Zurich are just as diverse as the fair itself. The headlines are aimed at a broad but interested audience: you have to know the personalities at least a little to understand the allusions.

The design of the subjects builds on the graphic appearance of the Antiquarian Book Fair introduced last year. The bookshelves are strikingly reduced in the tradition of Swiss graphics. While the headline stands out in pastel color, the rest of the copy is only visible at second glance.

The campaign was launched on October 21 and includes posters in the Zurich area, animated eBoards at Stadelhofen station and advertisements in trade journals and daily newspapers. The cover of this year's trade fair catalog and the invitation cards were also produced.

After a pitch over several development stages, AKB decided in favor of the Pinksquirrel concept. The first volume of the new trilogy will be published in February 2020.

Before joining Curafutura, Adrien Kay was media spokesman for the Federal Office of Public Health, where he was responsible for external communications and media relations. Before working for the federal authorities, he spent several years as a journalist for various print media, radio and television stations, including Radio Télévision Suisse, the Swiss News Agency SDA and the radio stations One FM and LFM.

Adrien Kay graduated from the University of Lausanne with a Master's degree in French literature and history. He also studied communication and media studies at the University of Neuchâtel and obtained the BR certificate from the Centre romand de formation des journalistes (CRFJ).

After winning the pitch, the agency realized the complete branding for the exclusive penthouses on the top floors of the hotel on Klausstrasse in Zurich Seefeld, as well as the website, a film and print advertising materials. The challenge was to appeal to "ultra high net worth individuals" from all over the world.

The spaces are currently still under construction. To show what the buyers could do with their space, five different interior design lines were planned and visualized by the client Property One.

The agency's task was to create a visually and emotionally appealing brand from the five parts that unites these five different concepts and highlights the exclusivity of the penthouses. "Anyone who buys one of the spaces can not only enjoy the numerous benefits of The Chedi hotel in addition to their penthouse, but also belongs to a highly exclusive owners club" says Christian Gees, Head Investment & Product Solutions at Property One.

The Chedi Gems" brand

Mountain Crystal, Olive Jade, Black Tourmaline, Rose Crystal, Tiger Eye Nueva visualized the design concepts using five selected gemstones, the "The Chedi Gems". The individual design of each line created its own mood, which is reflected in all advertising materials and is intended to help interested parties achieve their individual style ideas. The aim was to inspire potential buyers from all over the world in equal measure and to offer them a platform for their very own realization.

A brochure in a special format was created and produced for mailing to interested parties from all over the world. Visual accents were set to emphasize the exclusivity of the penthouses.

A Gem's Journey

The film "A Gem's Journey" shows the story of Samih Sawiris, how he found a true treasure in Andermatt, recovered it and now makes it available to his guests. Transferred to the penthouses, the saga is told on the basis of rock crystals from the Gotthard massif, which served as a template for the brand and its expressions.

The Website summarizes the holistic concept. The 360-degree virtual reality room tour brings the Chedi Gems to life.

Before Christmas, people like to discuss whether donations to development organizations actually make a difference. Facts and figures are interpreted back and forth, opinions are stirred up. Real family portraits from developing countries should provide real answers to the question of impact.

The families from the Helvetas projects were interviewed and photographed by the agency on site. The resulting images are intended to prove that real change is possible through development cooperation. Not from one day to the next - but from generation to generation.

The current posters of the multi-year campaign are accompanied by advertisements as well as social media and other online measures.

Konform creates experiential scenography and delivers spatial creative concepts such as temporary and permanent themed spaces for trade fairs, events, interior design or object construction.

The agency at the airport was commissioned by Konform to develop an independent and clearly differentiating brand and communications concept. The first measures will be seen shortly.

The "digital reflex" refers to a fundamental shift towards a more unconscious use of digital services and applications. The global study examines the extent to which consumers are dependent on applications and digital services and how this affects their expectations of companies and brands.

Above all, she notes an increasing intolerance towards performance problems. Nowadays, if an application loses users, a brand also loses customers. Application loyalty is the new brand loyalty. Companies must take this into account in order to remain relevant and competitive.

Growing dependence on applications and digital services

Modern technologies have fundamentally changed the way we live, work and play. Digital services are now an integral part of our everyday lives. Yet many consumers are not even aware of how their use of such digital services has developed. On average, respondents to the AppDynamics survey estimate that they use seven digital services a day.

In reality, however, the figure is more than 30. 68 percent are aware that they use far more digital services than they consciously realize and appreciate their positive impact on their daily lives.

• 70 percent are convinced that digital services help them to reduce stress.
• 68% believe that digital services have improved their productivity at home and at work - a significant increase compared to 43% in 2017.

The age of the "digital reflex"

Digital services have long since become an unconscious part of human behavior - a "digital reflex". While consumers used to make a conscious decision to use a digital service to get something done, today this often happens spontaneously. The majority (71%) of respondents admit that digital services are so firmly anchored in their everyday lives that they can no longer accurately assess their influence.

• 55 percent can only do without a mobile device for up to four hours before they find it difficult to manage even everyday tasks.
• 61 percent admit that the very first thing they do when they wake up in the morning is reach for their cell phone - even before they speak to anyone.

Digital performance has an impact on sales

More than three quarters of consumers (76 percent) say that their expectations of the performance of digital services are increasing, compared to 62 percent in 2017. Similarly, the majority (70 percent) of respondents say they are less tolerant of problems with digital services today than they were two years ago.

This increasing intolerance means that consumers are demanding an intuitive and ever better customer experience from the brands they interact with:

• 50 percent of respondents would be prepared to pay more for a company's product or service if its digital services were better than those of a competitor.
• 85 percent expect to choose brands in the next three years based on the variety of digital services they offer (web, mobile, networking, etc.).
• More than half (54 percent) now place greater value on digital interaction with brands than on physical interaction.

Application loyalty is the new brand loyalty

This zero-tolerance attitude of consumers towards poor digital services should make companies sit up and take notice. The study shows that consumers tend to take action in the event of performance problems: they switch to the competition (49%) or advise others not to use the service or brand (63%) - without informing the brand and giving it the chance to improve.

"In the age of the digital reflex, consumers no longer forgive or forget bad experiences. Excellence in digital is the foundation for any business today, but the real winners will be those that consistently exceed customer expectations," says Danny Winokur, General Manager at AppDynamics.

How brands survive in the age of the "digital reflex"

Many companies today are investing heavily in digital innovation to increase customer loyalty and sales. However, if they do not monitor the performance of their applications and digital services, there is a significant risk that customers will be dissatisfied or even migrate to another brand.

A few simple steps can already help to meet these challenges and fulfill or exceed the rising expectations of the digital customer experience: 

• Focus on application performance: Implementing a robust APM (Application Performance Management) solution helps to ensure the performance of business-critical applications and the user experience.
• Aligning performance with business success: Measuring and analyzing the performance of applications and aligning them with business performance ensures that digital services always target business goals such as customer satisfaction and revenue.
• Decisions and actions based on facts: First-class digital experiences require real-time monitoring of the entire technology stack, from the customer's device to the back-end application and the underlying network. Solutions that take an AIOps approach are crucial here, meaning that data is quickly and automatically transformed into meaningful insights using machine learning and AI. 

They were protesting against a series of stricter laws that make journalists' work more difficult and against the searches of editorial offices by the Australian police.

The motto of the campaign was "Your Right to Know". A total of 19 newspapers and journalists' associations took part. They appealed to Prime Minister Scott Morrison's right-wing conservative government to better protect press freedom. Their demands include more rights for so-called whistleblowers who provide journalists with information.

According to the alliance, the Australian parliament has passed more than 60 laws in recent years that make it more difficult to uncover scandals and abuses. The newspapers also received support from television and radio stations. The head of the ABC radio station, David Anderson, said: "Australia is in danger of becoming the most secretive democracy in the world." (SDA)

There is only one proof of ability: doing. With this in mind, the Austrian agency Merlicek & Partner came up with a TV commercial: a landing on the moon to rid it of gray moon dust and annoying footprints.

Even for Attensam, this job is an enormous - if not entirely serious - challenge every month. But: "If anyone can do it, Attensam can!"

The new commercial is currently running on TV and online.