The Federal Archives in Bern are older than the Federal Constitution (1848). As early as 1798, the councils of the Helvetic Republic (1798-1803) decided to establish a national archive. Today, the imposing main building is located at the end of Archivstrasse. A small park and a stone-paved path take visitors back to the old days.

In the 220 years that have passed since its foundation, so many documents have been recorded that, strung together, they would amount to a length of over 66 kilometers. And every year the inventory grows by more than another kilometer.

Sharp increase in digital dossiers

Maintenance has its price. In 2018, the financial expenditure of the Federal Archives amounted to 19.2 million francs. Last year, the reading rooms counted 1007 visitors (2017: 1510). The number of digitally delivered archive units has risen sharply. Between 2014 and 2018, requests tripled to 3432 dossiers.

The Federal Archives are now planning to further increase the number of digital archive units. It will now also be possible to order digitization jobs from the comfort of your own home. And all free of charge.

In its August 2019 newsletter, the archive addressed its users directly: "We are looking for pilot users to put online access through its paces over the coming months." The target audience includes historians as well as laypeople.

They will now be able to order documents which the Federal Archives staff will scan and send by e-mail. This eliminates the time-consuming journey to Bern.

Federal Archives speak of "miscalculation"

And users should not have to wait long for delivery: According to the Federal Archives on its homepage, digitization "takes two working days".

Now it turns out that this promise cannot be kept. According to research by the Keystone-SDA news agency, pilot users are already waiting over seven weeks for their ordered document to be digitized.

Three weeks after the pilot project was launched, the testers received a message from Bern: "Just a few days after our call, 300 people had already signed up." The great interest led to "major delays".

This is upsetting the archive's planning. They had expected far fewer orders per pilot user, said Simon Meyer, Communications Officer at the Federal Archives: "That was a misjudgement."

Federal Archives as a pioneer

Now, up to nine employees try to cope with the flood of orders every day. Two thirds of the employees are external specialists. "Thanks to improvements in the work process, we are now digitizing significantly more dossiers per day than in the initial phase," said Meyer. Nevertheless, a restriction on orders has now been introduced. 

The Federal Archives see themselves as pioneers in digitization. "As far as we know, there is currently no other national archive that has come this far with our approach," said Simon Meyer. The Federal Archives digitize dossiers "on demand", i.e. regardless of whether the dossier is available in analogue or digital form in the archive. 

The Federal Office will inform pilot users in the next few days how long they will have to wait for their orders. (SDA)

"Both in advertising and on its extended arm Instagram, exaggerated beauty ideals have long been an issue. A photo on social media is a lie. You only see the best side of the user on it. It is a tiny section of a person's everyday life. Users have to remember that they can't always look good in real life," social media expert Hendrik Unger emphasizes in an interview with the Pressetext news agency.

"Plastica" and "Bad Botox"

While Instagram didn't name any specific filters when it announced it, there are several on the platform that have to do with plastic surgery. Some of them seem to portray plastic surgery negatively. "Plastica," for example, provides the user's face with braces that appear to tighten smoother-looking skin. "Bad Botox" makes the face look puffy. Another filter shows the face with markings like those surgeons draw when planning operations.

However, other beauty OP filters try to "perfect" the user's face. Critics accuse Instagram and its competitor Snapchat of conveying an exaggerated ideal of beauty and thus damaging the self-image of users. In response, Instagram is deleting all existing filters of this type. In addition, the development of further beauty-OP filters is stopped.

Age limit set

At the moment, Instagram is trying to remove content that is harmful to health due to exaggerated beauty ideals. For example, advertisements of diet products and cosmetic procedures have recently received an age restriction. (pte/hae)

The spot was penned by Berlin-based agency Antoni and promotes Katjes' latest product, "Chocjes," a vegan chocolate made from oat milk. The 20-second film shows hundreds of cows marching in lockstep into a large chocolate bar - a milking machine. The illustrations are by legendary illustrator Gerald Anthony Scarfe, who is widely known for his sometimes gritty illustrations and caricatures.

Like W&V writesAccording to critics, the video suggests that all dairies treat their animals in this way and that every milk consumer contributes to this exploitation. As a result, the German Advertising Council asked Katjes for a statement. The candy manufacturer has until Friday to respond to the Advertising Council.

However, the company has already publicly defended itself. How the Press portal reported that the company had discussed the Rhenish Post pointed out the critical conditions in animal husbandry. In the advertising, there would be a kitsching of the dairy industry, and they wanted to present a different side for once. This would not affect dairy farmers who do a good job. 

According to a Message on Berlin.de the Council will decide after the statement on the part of Katjes whether the advertising violates the basic rules. In addition, the case was also given to the Wettbewerbszentrale, which will check whether the video violates competition law. (pd/swi)

Philipp Semmler hands over at Hoy to Moritz Schneider (from left).

According to a statement, Philipp Semmler has played a key role in the digitization of Mediaschneider over the past ten years. He has built up the digital consulting unit. In 2016, Philipp Semmler was appointed to the Executive Board as Chief Digital Officer. At the same time, he accompanied the founding of Hoy as CEO and was able to establish the Mediaschneider subsidiary in the market. Now Semmler has decided to take some time out in an initial phase to devote himself to private projects. After that, he wants to take on new professional challenges.

Philipp Semmler in a statement: "After an intensive, incredibly interesting and instructive time at Mediaschneider and Hoy, the moment has come for me to reorient myself. I look back on my work at this great agency with pride and gratitude."

In order to appeal to as many potential Ragusa consumers as possible, special features or dialects of the respective city were included. For example, in Bern it is called "Die-immer-mit-äuäää-Antworterin" or in Zurich "Der-aus-Versehen-ein-Hipsterbart-haber". The lines appear as striking streetcar or bus lettering in Zurich, Basel, Bern, Geneva and other cities.

They are flanked by social media posts designed to encourage interaction. In keeping with the product, the focus here is also on incorrigible characteristics.

The campaign can be seen from October 14 until the end of December on streetcars and buses (inside and outside) in Zurich, Basel, Bern, Geneva, Biel, Lausanne, Lucerne, St. Gallen and Neuchâtel, on rail posters as well as on Instagram and Facebook.

Highly popular with children and teenagers: Bianca Classen aka Bibis Beauty Palace (Photo: Instagram; @bibisbeautypalace).

Influencers are the new heroes of children and young people. In September and October 2019, IZI surveyed 847 representatively selected 6- to 13-year-olds to find out who their favorites are on YouTube and Instagram.

Every second child has a favorite YouTuber

The world of influencers begins for some children as early as six to seven years old, and one in five children at this age can spontaneously name a YouTuber or Instagrammer. Among 8- to 9-year-olds, one in three children already has an influencer as a favorite, and among 10- to 11-year-olds, seven out of ten.

Clear differences between girls and boys    

The most mentioned names are, as in the two years before, Bianca Classen, followed by Julien Bam, Dagi Bee, Gronkh and the twin pairs Lisa & Lena and Die Lochis. 

There are clear gender differences in the choice of favorite influencers.  

Girls choose girls and young women, boys choose men. Accordingly, Bibi is the favorite female YouTuber for 13 percent of all girls, but only for 0.2 percent of boys, and Julien Bam is the favorite for 6.5 percent of all boys, but only 0.7 percent of girls.

The phenomenon Bibi's Beauty Palace

Bibi, who is now married and has a child, represents the special nature of the "influencer" phenomenon. Her fans follow the ever-changing videos she posts from her everyday life - including, of course, the respective commercials and product advertisements. She is perceived by girls as funny and nice. Bibi implicitly shows that it's okay to make mistakes, to approach things naively from time to time, and that it's still possible to be successful in life and in a partnership.

What girls usually do not realize: As already clearly highlighted in media analyses (see Prommer & Linke, 2019), the women who are able to finance themselves as influencers focus primarily on topics such as everyday life, shopping, makeup or assert themselves as singers in terms of content, while the men are able to cover a broader spectrum from music and comedy to gaming, politics and football. According to the study authors, these are gender images that contribute to everything but gender equality.

The Mini Countryman and Mini Clubman come with ALL4 all-wheel drive for free this winter, and a leasing offer.

The core of the campaign is the key visual, in which a Mini drives out of a large snow wave. The visual is primarily used in online media, accompanied by ads, DOOH, as well as retail and POS measures. For the online advertising media, the snow wave was slightly animated.

An important part of the campaign is the mini-community and the mini-ambassadors. The campaign uses the dialogic possibilities of social media with involving posts and a raffle prize: an overnight stay in an igloo village.

The city council wants to adjust the building lease contract for this. The Swiss Radio and Television Company SRG is now to pay 159,000 francs per year, as the city announced on Wednesday. Whether this amount is due, the City Council will decide in one of its upcoming meetings.

However, the contract adjustment should be undisputed. After all, SRG caused quite a few red faces in the city of Zurich last spring. The city was looking for a site for schools, kindergartens and affordable housing and was interested in an SRG site. However, SRG did not award the contract to the city of Zurich, but to the insurance group Swiss Life. (Werbewoche.ch reported).

SRG earned millions with land sale

SRG earned 81 million francs - twice as much as the city could offer. And this despite the fact that "Leutschenbach" has been located on city land free of charge since 1963. As a tit-for-tat response, the contract is now to be amended. But the city does not want to call it that. It found another way to ask SRG to pay. In the contract, the use is limited to the production of television programs, the city council said. However, SRG intends to move the Brunnenhof radio studio near Bucheggplatz to Leutschenbach. This is planned for 2021.

"Intense negotiations"

Under the title "Radio Hall" a hall, where today production vehicles are located, is to be converted into a radio studio. This use is not provided for in the contract, writes the city council. For this reason, "intensive negotiations" have been held with SRG about an adjustment of the building lease contract.

It was then agreed that the SRG would be allowed to use part of the municipal land for the radio studio, but in return an annual building lease interest of 159,000 francs would be due. The savings hoped for by the SRG through this move are thus painfully diminished. (SDA)
 

For the new "Do you know your status?" campaign, Zündstein focused on storytelling and created two animated films. Two different flirting situations end after three months with the same question: "Should I get tested?" 

The content of the HIV prevention campaign can be accessed easily, quickly and anonymously on the Mepha website. In addition to the online campaign, Zündstein also produced a guide and other POS measures for pharmacies. All information on HIV and HIV self-testing can be accessed online using a QR code.

Anja Kroll (left) joins Boldt as Director in Zurich. Most recently, she was Communications Manager and Spokesperson for Strategy and Innovation at AXA Germany. Her focus areas are corporate strategy, digital and cultural transformation, diversity, innovation and content management.

In Oslo, Boldt brings Ann Elin Hvidsten (right) on board as a partner. She was most recently Managing Director and Head of Creative at Burson Cohn and Wolfe in Oslo. Prior to that, she was Creative Director at Agendum. She brings around 20 years of experience in branding, campaigning and positioning.

Matthias Graf, Boldt Partner: "With Anja and Ann Elin, we are strengthening our international team and meeting the increased demand from our clients for digital and creative support in change processes."

Around three podcasts were created per month during this test period. The podcasts recorded a steadily increasing average of over five thousand monthly streams.

The portal therefore intends to continue investing in this direction next year and to renew its collaboration with the Milan-based company GoodMood, a producer of audiobooks and podcasts. The Ticino-based company will also continue its technical collaboration with OmnyStudio and Triton Digital for the distribution of audio content and commercials.

"We firmly believe in the future of podcasts. Our main aim is to acquire the necessary technical and editorial expertise during this time so that the product becomes increasingly interesting and in demand," explains CEO Gianni Giorgetti.

The Tio.ch podcasts are currently distributed on the Spotify, Apple Podcast, Google Podcast, Stitcher and Tuneln platforms as well as via the portal itself (Tio.ch/podcast). However, following a recently signed agreement with the German company Media Carrier, the distribution of journalistic productions in podcasts will also be expanded via the global network of lounges in airports and hotels.

"I am convinced that the tendency of readers in the future will be to use information in audio format. I therefore believe that they will be increasingly requested and appreciated by users. We just want to be ready," continues CEO Gianni Giorgetti. "In the coming months, we will also be testing new products and services in this area, in particular to better test the technology and the interests of users," concludes Giorgetti.

Fluidfocus has been active in sponsoring individuals for several years and currently maintains partnerships with over 150 ambassadors. Due to the strategic orientation of the core product Focuswater, the majority of these brand ambassadors are young and aspiring athletes.

Now, after a short negotiation phase, a contract for at least two years has been signed with ski star Corinne Suter. "We are overjoyed to have found the perfect match for our brand in Corinne Suter," says Head of Marketing, Andreas Egli. "Our brand is young, natural, made in Switzerland and aims to support a healthy and active lifestyle - true to our slogan Find your flow".

The collaboration with Corinne Suter should help the brand to increase awareness of the trendy drink. The vitamin water category is also growing in Switzerland and is becoming increasingly popular with consumers. The demand for natural and less sweet alternatives is constantly increasing. Focuswater appears to be meeting this need and is recording annual growth rates in the double-digit percentage range.