Isoprinosine, which is available by prescription, is antiviral and immunomodulatory and is used for the treatment of acute respiratory diseases, such as acute bronchitis, and also HPV infections. The product portfolio, consisting of tablets and syrup, is approved in over 10 countries in Central-Eastern Europe.

The USP - the dual action - of the drug is represented with the Victory sign of the respective user group. The two colors orange and yellow form the reference to the gently reworked package, which is intended to reinforce the brand's recognition effect.

Advertisements, physician folders, patient education brochures and trade show booths were prepared in English for the lead campaign.

The subject was photographed by Marco Schnyder on behalf of the Zermatt mountain railroads and was able to prevail against 600 applications. For the 14th time, the DPA subsidiary News Aktuell presents the PR Picture Award for outstanding photography by companies, organizations and agencies.

Marco Schnyder of Schnyder Werbung accepted the award on Thursday evening at the ceremony in the Resonanzraum St. Pauli in Hamburg: "We are very happy about the award! It proves that sometimes you have to break conventions for the perfect picture. Our team had pitched their tents at over 2,500 meters the night before the shoot so that we would have the perfect lighting conditions first thing in the morning. So when I woke up in my tent and lifted my head, I knew now I had to pull the trigger. So I was able to capture my awakening in front of one of the most impressive mountains in the world."

Eljub Ramic, Managing Director of News Aktuell Switzerland on the winning photo: "The Matterhorn is one of Switzerland's landmarks and has already been photographed many times. With the winning picture, Marco Schnyder has succeeded in taking an unusual perspective and thus telling a new story. One feels transported directly to the mountain lake and immediately wants to climb to the top. If a picture triggers this desire to travel, then the destination marketing has done everything right."

The award ceremony at the Resonanzraum St. Pauli in Hamburg was hosted by TV, radio and event presenter Sabrina Ziegler and presenter Carsten Spengemann. Singer Aneta Sablik, winner of RTL's hit format "Deutschland sucht den Superstar," performed songs by Beyoncé, Whitney Houston and Rita Ora, among others, in front of around 250 invited guests from the media and PR industry.

For Germany, the winner this year was the picture "Elbphilharmonie in the fog", submitted by Hamburg Marketing. The best PR picture of the year from Austria is the photo "Water in motion" by Kärnten Werbung Marketing und Innovationsmanagement.

All winning images are published here: Pr-bild-award.de/winner2019

PR PICTURE OF THE YEAR 2019 SWITZERLAND

"A Perfect Day!" Schnyder Advertising / CH Marco Schnyder

THE PR PICTURE OF THE YEAR 2019 GERMANY 

"Elbphilharmonie in the fog" Hamburg Marketing / D Photo: Konstantin Beck

PR PICTURE OF THE YEAR 2019 AUSTRIA

"Water in motion" Carinthia Advertising Marketing and Innovation Management / A Michael Stabentheiner

CATEGORY NGO

Place 1: "The LIFEBOAT Experiment" Attention! for Sea-Watch / D Michael Seidler 

2nd place: "Blessing? Runs!" Children's Missionary Agency 'Die Sternsinger' / D Benne Ochs

3rd place: "ZWEIsam" Lebenshilfe Vienna / A Markus Hippmann

CATEGORY PORTRAIT

1st place: "Udo Lindenberg in the liquor bar of Panik City" Panik City Betriebs / D Tine Acke

2nd place: "Andy - TrotzDemLeben" RTL 2 Television / D Magdalena Possert

3rd place: "Gender_3" University of Communication and Design HfK / D Daniel Schmitt

CATEGORY SOCIAL MEDIA PHOTO

1st place: "HERAKUT San-Jacinto-Drive Patrick-Henry-Village Heidelberg 2018" Metropolink Festival / D Tim Überrhein

2nd place: (PR Picture of the Year Austria) "Water in Motion" Kärnten Werbung Marketing und Innovationsmanagement / A Michael Stabentheiner

3rd place: "Wedding dresses for everyone!" RTL 2 Television / D Franziska Tischmacher

CATEGORY STORIES & CAMPAIGNS (in this category there are two first 
seats)

1st place: "The last yellow telephone booth" Deutsche Telekom / D Markus Jodl

1st place: "Relaunch homepage, role reversal, joy of care" Alexianer Münster / D Erik Hinz

2nd place: "Have a good flight, Ulna!" Fraport / D Andreas Meinhardt

3rd place: "Ten generations under one roof / It`s More Fun in the Philippines" Department of Tourism Philippines / D Per-Andre Hoffmann

CATEGORY LIFESTLYE (there are two third places in this category)

1st place: "Volcano Life / It`s More Fun in the Philippines" Department of Tourism Philippines / D Per-Andre Hoffmann

Place 2: "Hand" Chemnitz University of Technology / D Jacob Müller

3rd place: "Generational Dialogue in Everyday Life" Tertianum Service / D Ulrike Sommer

3rd place: "Kreatividee tesafilm" Tesa / D Olaf Szczepaniak

CATEGORY TRAVEL

1st place: (PR picture of the year Germany) "Elbphilharmonie in the fog" Hamburg Marketing / D Konstantin Beck

2nd place: (PR Picture of the Year Switzerland) "A Perfect Day!" Schnyder Advertising / CH Marco Schnyder

3rd place: "Grindelwald, Cliff Walk" Switzerland Tourism / CH Alessandra Meniconzi

Metzger joined OFCOM in 2007 as vice director and became deputy director in 2012. After an assignment at the International Telecommunication Union (ITU) in 2013, the Federal Council appointed him Director of OFCOM as of January 1, 2014. In this role, his main focus was on the development of the media, public service, telecommunications and postal services. Under his leadership, in addition to technical and sectoral dossiers, OFCOM also took care of the coordination of digitization in Switzerland.

With his involvement in the IEC, the leading standardization organization for electrical engineering and electronics, Philipp Metzger remains connected with digitization. He thus continues his previous international activities and functions within and outside OFCOM.

Philipp Metzger will step down as OFCOM director at the end of January 2020. DETEC will advertise the position. If no successor has been appointed as of February 2020, Deputy Director Philippe Horisberger will head the office on an interim basis. Horisberger has worked at OFCOM since 1993 and has been its deputy director since 2014.

"With Simon Leu, we have been able to fill this important position perfectly. He meets all the requirements in an ideal way," MAZ Director Diego Yanez said in a statement.

Simon Leu is no stranger to the MAZ. The experienced Radio SRF journalist has been a passionate MAZ lecturer for almost ten years. He brings with him a wealth of radio experience as a journalist, presenter and producer. He earned his spurs at Radio Extra Bern and Radio 24 before moving to the former Radio DRS in 2007. There, Simon Leu was soon also active as a trainer. (pd/hae)

Srf.ch/audio, a curated platform dedicated specifically to audio content and podcasts, is now online. "The site is the new gateway to the entire SRF audio offering, which can be accessed by audiences in a variety of ways, depending on their needs," says Michael Cyriax, Head of Online Radio.

All SRF radio stations can be listened to live on the platform, the editorial teams provide regularly changing tips and recommendations and draw attention to new shows and contributions, and stand-alone podcasts such as the "Leben am Limit" series are given their own showcase.

In addition, there is now also thematic access to all broadcasts and podcasts. For example, if someone is interested in audios in the area of "crime & true crime," this person will be shown SRF's entire offering on this topic.
The list of the most listened-to posts gives users an overview of the most popular topics and posts of the day and week. The search function can still be used to search specifically for well-known programs or podcasts.
Hansjörg Bolliger, Project Manager SRF Online: "With this new audio platform, we are giving our extensive and interesting SRF audio offerings an attractive home that should entice users to listen and come back."
 

Whether a poetry slam event, a gin workshop or a ping-pong championship - self-ticketing offers a new dimension in ticket sales for smaller and medium-sized events. Ticketcorner provides an individual online ticket store for cost-effective use. The event organizer can enter his event himself, after which Ticketcorner takes over the entire sales process. "The big advantage of this solution, however, is that event organizers can benefit from our highly frequented distribution network if required. This gives ticket sales access to millions of contacts at a stroke," says José Lopes, Sales Manager of Ticketcorner.Light.

Since the launch of Ticketcorner.Light, almost 300 event organizers have registered online with Ticketcorner and used the tool. One of these customers is Confiserie Honold, which sold over 1,400 "Schoggi-Tram" tickets with Ticketcorner.Light on the first day.

Nicole Meier succeeds Winfried Kösters.

On October 1, 2013, Meier took over as head of the domestic editorial team, which also includes the new regional offices in German-speaking Switzerland. In the course of the restructuring, he also took over the management of the foreign editorial office.

In the future, the 60-year-old Kösters will be responsible for Keystone-SDA's German-language night service as an editor based in Sydney. The news agency wants to focus the night service even more on the needs of customers in the early morning.

Thomas Oswald, previously editor at Keystone-SDA's Sydney bureau, is moving from Sydney to Bern. As head of news, the 38-year-old will be in charge of the domestic and foreign editorial teams. He will also be responsible for the Federal Palace, Federal Courts, Science and Culture editorial teams. The Keystone-SDA editorial team will in future include Nicole Meier, head of the German-language editorial department, Federico Bragagnini, head of the French-language editorial department, Alessio Togni, head of the Italian-language editorial department, and Sandro Mühlebach, head of the sports editorial department. Marcus Hebein heads this team.

In the months of July to September, a net profit of 37 million dollars resulted, as Twitter announced on Thursday. This is significantly less than analysts had expected. In the same period last year, the group still came to a profit of 789 million dollars. At that time, however, it had benefited from a positive tax effect of a good 680 million dollars.

In the past quarter, sales rose by nine percent to 824 million dollars. But even with this, the Americans failed to meet the expectations of the stock exchange. In pre-market trading on Wall Street, Twitter shares subsequently slumped by around 15 percent.

Problems burden

The short messaging service suffered from a number of issues in the third quarter, including program bugs that affected the company's ability to target ads and share data with advertising partners. In addition, certain personalization and data settings did not work as expected.

In addition, Twitter suffered from a seasonal slowdown in its advertising business over the summer. Although measures have been initiated to remedy these problems, they are likely to continue to burden the advertising business in the short term, the group said.

More users

Despite the problems, Twitter was able to increase the number of daily users in the third quarter by 17 percent to 145 million within a year. The company only counts users to whom it can show ads via its website or apps.

This figure does not include users who follow tweets via other sites such as Tweetdeck. Twitter CEO Jack Dorsey attributed the growth to product improvements, such as in the navigation on the Twitter site as well as in its usage options.

In the summer, Dorsey had to admit to problems with data security. Data from users without consent is said to have been "inadvertently" used for personalized advertising. (Werbewoche.ch reported). Twitter and other social media platforms have also come under pressure recently over their ad policies.

Democratic presidential candidates in the U.S., including former Vice President Joe Biden, had recently criticized the platforms for allowing ads from politicians that they believed contained false or misleading claims. (SDA)

The new Weekly magazine the NZZ on Sunday comes in comparison to the NZZ on Sunday visually more opulent, the content more emotional, younger and more personal. It replaces the previous tabloid "Society" and the magazine Style and offers the readership of the NZZ on Sunday weekly reports, interviews, portraits, essays and columns from the areas of society and lifestyle.

"With the magazine, we want to offer our existing subscribers real added value and at the same time appeal to new and younger readers. The magazine is deliberately designed as a print product because we are convinced that there is still - and more than ever - a demand for high-quality, carefully researched content," explains Luzi Bernet, Editor-in-Chief of the NZZ on Sunday.

Old and new content

Popular rubrics from the society bunch and the Style-magazine such as "Has it got style", "Canon of popular culture" and "Recipes by Christina Hubbeling" can also be found in the NZZ am Sonntag Magazine again. New content and columns serve as new fixed points for Sunday reading pleasure.

Nicole Althaus, since 2014 member of the editorial board of the NZZ on Sunday and Editor-in-Chief of Magazines: "With this magazine, we are breaking new ground in publishing. Social and lifestyle topics are not thought of separately here, but are combined in an unpretentious way. Just as happens in the everyday life of every person. The result is a product that is characterized by journalistic proximity, tangibility, authenticity and a personal perspective."

The NZZ am Sonntag Magazine is published as a weekly supplement of the NZZ on Sunday, at no extra charge for subscribers and purchasers of the printed edition. In addition, the content is available as e-paper and can be found on NZZAS.nzz.ch and Bellevue.nzz.ch.

Using the Homsters marketing platform, new projects can be marketed seamlessly across multiple online marketing channels, while buyer leads are captured, nurtured and forwarded to the developer's sales teams when ready to close. Homsters' AI-based solution is offered as SaaS to online real estate platforms and developers in various countries. Over 5000 real estate projects are currently marketed via this platform. Ringier, together with Simon Baker, Chairman of CAV Investment Group and former CEO of Australia's REA Group, participated in Homsters' latest funding round, the proceeds of which will be used to further drive international growth for the Singapore and Kiev-based PropTech company.

Andrew Olejnik, co-founder and CEO of Homsters, commented in a statement: "Our goal is to eliminate inefficiencies in the sales process for new real estate projects by digitizing as many process steps as possible. This will allow us to increase conversion rates, which ultimately mean higher sales figures, and reduce sales costs for new real estate projects. With investors like Simon Baker and Ringier supporting our goal, we gain access to some of the brightest minds in the industry and together we can accelerate the growth of our business."

"The Homsters team has created a very powerful and comprehensive marketing platform for the sale of new real estate projects. This has the potential to lead the entire property development industry into a new age of digitalization. With our investment, we want to accelerate this process. By leveraging synergies between Homsters and the Ringier portfolio of digital marketplaces, TV and print media in Europe, Asia and Africa, we are creating added value," says Axel Konjack, Head International Marketplaces Unit, Ringier. 
 

At the end of the year, Tamedia Publishing will discontinue the print edition of the Friday-magazine. This was reported by the publisher on Thursday.
A total of five permanent employees of the publishing house are affected. There will also be isolated reductions in staffing levels. The employees affected will be supported with a social plan.

From next year 20 Minutes Friday then be positioned as a purely digital brand in German-speaking and French-speaking Switzerland. To this end, the digital presence was revised and redesigned as a holistic lifestyle portal. The focus will remain on fashion, beauty, entertainment and social topics.

The publisher cites continuing declining advertising revenues as the reason for discontinuing the print edition. This had led to an increasing loss. (SDA/swi)
 

From 18 September to 19 October 2019, the St. Jakob-Park shopping center attracted visitors with its wide selection of fashion stores - in line with the current season. The majority of stores in the St. Jakob-Park shopping center specialize in fashion. That's why the shopping center is focusing on an autumnal campaign to match the peak fashion season.

OSW built on last year's key visual when creating the new motif. In 2018, the focus was also on changing colors and surprisingly staged autumn leaves. 

The eye-catchers are a smiling autumn leaf, reminiscent of female lips, and a leaf trimmed into a twisted moustache - a kind of "male" counterpart. As in the previous year, the subjects were reduced to the essentials. The two eye-catchers could be seen in and around the St. Jakob-Park shopping center, on posters in the region, on BVB streetcars as well as online and on social media.