The Swiss Marketing Forum will present the Marketing Excellence Award at Marketing Day 2021 to complement the Sales Excellence Award. This is a consistent continuation of the previous Marketing Trophy under a new name, according to a statement.

The jury will be unchanged in terms of personnel. Bearer of the Marketing Excellence Award is the Swiss Marketing Forum.

Luigi Pedrazzini has been Chairman of the Società cooperativa per la Radiotelevisione svizzera di lingua italiana (Corsi) since 2012 and is therefore a member of the SRG Board of Directors. He succeeds Jean-François Roth, who is stepping down as Chairman of Radio Télévision Suisse Romande (RTSR) at the end of the year after 12 years of service and leaving the SRG Board of Directors. His successor as Chairman of RTSR and member of the Board of Directors will be former Bernese State Councillor Mario Annoni (Werbewoche.ch reported).

The Chairman of the Board of Directors, Jean-Michel Cina, and the two other representatives of the members of the Board of Directors elected by the Delegates' Meeting (DM) on November 22, Sabine Süsstrunk and Alice Sáchová-Kleisli, were confirmed as members of the Board of Directors.

The agency is now to focus on the values of the art of brewing beer as well as the region of the Bernese Oberland, and also to significantly increase awareness of the privately run brewery in and around the canton of Bern. In addition, the messages are intended to inspire consumers in a humorous way. 

The client was convinced by a campaign that did not feature glasses in front of a mountain panorama, hands caressing barley, or full-bearded pseudo-brewmasters. According to the agency, a glass or two of Rugenbräu provided the necessary modicum of creativity during the late-night brainstorming session. 

The first results of the campaign will be seen in 2020 in the greater Bern area on posters, on the web, in social media as well as in gastronomy.

Tanja Pöll most recently worked for Swissport as a Junior Communications Specialist. Prior to that, the tourism graduate worked for four years as a travel consultant at Eurobus. After working as a flight attendant for two years, the 27-year-old studied "Business Communication" at the Kalaidos University of Applied Sciences in Zurich.

Now Tanja Pöll takes over the function as Specialist Internal Communications & Responsible Sustainability at the Hotelplan Group and represents Bianca Gähweiler, Head of Corporate Communications Hotelplan Group, as media spokesperson in case of absence. Pöll replaces Michèle Hungerbühler, who returned to Hotelplan Group on a temporary basis in September 2019. In order to give Tanja Pöll an optimal start in the company, Michèle Hungerbühler will assist her until the end of January 2020.  

As before, Bianca Gähweiler is responsible for the management of Hotelplan Group's communications department and acts as media spokesperson. In addition, the department continues to be supported by Lee Hatt, Trainee Corporate Communications. For journalists from Ticino, Gaby Malacrida remains the contact person.

This year, too, SBB employees are getting involved in a good cause - by singing. "Du bisch mini SBB, üs verbindet meh mehr als nur äs Gleis" ("You are my SBB, we are connected by more than just a track") rings out from around 100 throats. "Zäme unterwägs" is the title of Roman Huber's song, which was created in close cooperation with Wirz and SBB - the choir is made up of SBB employees from all regions of the country and from all departments; from customer attendants, train drivers and shunting staff to office workers and a transport police officer. 

After a year full of challenges, they are sending a thank-you to customers and employees. "Zäme unterwägs" also spent days in the top 10 of iTunes downloads in Switzerland after its release. All proceeds generated by the sale of the song go to Swiss Solidarity and thus to the socially disadvantaged.

This year's Christmas campaign also includes posters, eBoards, and display ads. A Christmas miniature world with a model railroad can be seen on a total of four different subjects.

The 49-year-old Austrian national joined ABB in July 2014. He was previously Head of Corporate Communications at specialty chemicals company Lanxess and semiconductor manufacturer Infineon, both based in Germany. Sieder began his career at the car manufacturer Ford Motor Company as a PR manager.

"We greatly appreciate Sieder's work at ABB and have taken note of his decision to leave the company with great regret. Under his leadership, ABB has significantly strengthened its global brand through strategic communications activities that have been characterized by innovation and professionalism. This includes a number of highlights such as the 125th anniversary of ABB in Switzerland, the launch of the YuMi robot and, above all, our commitment as the namesake partner of the ABB FIA Formula E World Championship racing series," said Peter Voser, Chairman and CEO of ABB.

"The decision to leave ABB was not an easy one for me - especially at a time when the company is successfully transforming its portfolio and culture," says Christoph Sieder about his decision. "I am very proud of the work the communications team has done over the last few years. At the same time, I am looking forward to a new, exciting challenge at Syngenta."

A multi-stage dialog marketing concept was developed and implemented in print and digital form to show potential subscribers the versatility and entertaining presentation of SonntagsBlick.

The mailing, presented as a tablet, is enriched by myriad "Sunday apps" designed to visualize the extensive editorial content of the e-paper.

The conceptual bracket "More Sunday is not possible" is intended to show that the areas of interest are covered extensively. 

The TV advertising formats "Cut-in" and "Station Tip" from 3+ are getting an on-top option and thus a new function with Beem. Using Audio Content Recognition (ACR) technology, Beem enables viewers to get real-world content directly from TV screens to their cell phones. 

The interactive TV spots from Amorana and Oman Air will be aired in the grand finale of "The Bachelor" on December 16 and in the tenth episode "After the Last Rose" on December 17. All viewers who have activated the Beem function in the apps from 20 minutes or Bluewin manually and allow access to Bluetooth, location and microphone. 

If the interactive TV spots are then broadcast in both programs, only the 20 minutes-A Beem banner appears in the newsfeed, indicating that Beem-enabled content has been found. Tapping on the banner opens the Beem platform, where the corresponding content is displayed. The campaign is also supported by Beem's own teaser spots.
 

"We've already received very positive feedback on Elfred as a gift guide, and we're thrilled that the interaction is generating so much buzz," said Sandra Kottenauer, chief digital & marketing officer and executive committee member at Manor.

For the gift search, various variables such as the age of the recipient and their preferences are queried. After a few clicks, a product is presented that can be ordered directly in the online store via a link.

Influencer Steven Epprecht tests Elfred chatbot

Swiss influencer and model Steven Epprecht shows exactly how the search can go in a video on Instagram. First, Elfred wants to know more: "Tell me more about this special elf you want to give a gift to." Steven describes his father as an "adventurer" and provides Elfred with further clues in the chat regarding age group, preferences and budget. Step by step, Elfred helps him find a gift for his father.

Then take the opportunity and send your portfolio now to: Anna Kohler, Public Relations Manager Advertising Week and MK Marketing & Communication; [email protected]

With the "Eyecatcher" section, Werbewoche has been offering a creative mind a much-noticed and attractive platform in every issue since 2016. We look forward to your contributions!

We are also looking for photographers and illustrators for the coming year to work with us on our two publications Advertising Week and MK Marketing & Communication (Relaunch 2020) can work together and cooperate. If you are interested, please contact us via the same e-mail address.

In the future, the agency will take on far-reaching communication tasks, further develop the visual and content-related appearance and design the strategic positioning of the employer branding.

Around 1,800 employees work for the Kardex Group companies and their international customers in over 30 countries. The Group consists of two entrepreneurially managed divisions, Kardex Remstar and Kardex Mlog.

Together with Wirz Brand Relations, Ifolor wants to sharpen the brand's positioning and core promise. The guiding principle: "Do more with your photos. Today, people take more photos with the help of digital devices than ever before.

"We want to inspire people to turn the many photographed moments that are on their smartphone or memory card into something special that is personal, lasting and meaningful to them," says Ellen Brasse, CMO of Ifolor. With the refresh of the brand, they want to underline that Ifolor is the right partner for this.

Brand rebrush across all channels

Based on the positioning and the defined core values "simple, competent and inspiring", a modernized brand identity has been created with a revised logo, newly developed design elements and a new color and image world.

In addition to the visual appearance, the brand rebrush also includes audio branding, which was created in collaboration with Department of Noise. Furthermore, Wirz Brand Relations has developed a linguistic identity that will be used in the various internal and external communication channels.

A Christmas campaign for eternal joy

The first communicative implementation of the new appearance is a multimedia Christmas campaign with the claim "Give joy that lasts forever". For this, Wirz Brand Relations developed the TV and radio spot, a digital Advent calendar with daily surprises, as well as various digital marketing measures (newsletter, display ads) and social media activities.

"Over the course of the next year, the new brand presence will be implemented across all relevant touchpoints and will be visible and tangible in many ways," says Thomas Städeli, CEO Wirz Brand Relations.