The campaign will be broadcast on all 532 Neo Advertising screens in the shopping centers and Coop Pronto points of sale in the cantons of Geneva and Vaud, as well as at Geneva Airport.

The added value of the programmatic campaign is that a contextualized and personalized advertising message is automatically triggered at the right time to the right person and in the right place. The Out of Home Media agency activates the targeting criteria on Jaduda's DSP platform Splicky, which then checks and plays out the SSP Broadsign Reach, the relevance and availability of Neo Advertising's DOOH inventory, in real time.

These new technological possibilities should offer many additional advantages and make out-of-home media even more attractive for the coming year.

"The campaign for our client TPG (Transports publics genevois), which covers the entire greater Geneva area, was realized by the agency Parenti Design. Programmatic DOOH offers a decisive advantage for optimizing our targeting and contact quality," says Gérald Le Meur, Director of Out of Home Media in French-speaking Switzerland.

Sven Ruppert, CEO of Jaduda: "Programmatic has already established itself as an integral part of the marketing repertoire of out-of-home advertisers in various countries and we expect this development to continue in Switzerland in the coming months and years."

"It's great that we were able to realize this campaign for the launch of the Leman Express. We are very proud to prove to the Swiss advertising market that forward-looking measures are also being driven forward in French-speaking Switzerland and that we have worked closely with our colleagues at Jaduda within the Goldbach Group. Programmatic buying is a revolution in the development of DOOH campaigns and will be one of our strategic priorities for 2020," says Florian Maas, COO of Neo Advertising.

There are still open points, said Andreas Häuptli, managing director of the Swiss Media Association, on Friday to a report by Persoenlich.com. This applies in particular to the development of a uniform login technology.

There are still numerous legal and technical points to be clarified, Häuptli told Keystone-SDA. According to Persoenlich.com, the switch to a uniform media login is planned for fall 2020, in parallel with the introduction of a registration requirement and a uniform solution for consent to data use.

Ringier as a pioneer

The initiative for a login alliance came from the Ringier publishing house a good year ago with the aim of standing up to globally active corporations such as Google and Facebook. Subsequently, Tamedia, CH Media and the NZZ of the alliance.

The alliance is an open construct, Häuptli emphasized. Smaller publishers such as the Schaffhausen News have meanwhile also expressed their interest in participating. Ways are being sought to facilitate the entry of these publishers with a simplified procedure.

Information Offensive

The alliance partners are currently working to bring more alliance partners on board. On December 3, there was a presentation at Tamedia to 35 publishing managers from German-speaking Switzerland and Ticino. Another event was held last Wednesday in French-speaking Switzerland. SRG is also interested, but this is met with skepticism in political circles.

According to Persoenlich.com, the voluntary registration of news portal users currently in force is going well. The number of new registrations per day at Ringier has more than doubled since the start of registrations on October 15.

At View, Observer, Handelszeitung and Balance around 100,000 new registrations during this period. The portals of the Tamedia newspapers and of 20 minutes counted around 80,000 new registrations in the same period. With the NZZ it was 40,000, while CH Media speaks of a figure well into five figures. (SDA)

As the media group has already End of November announced had, TX Group will be managed as a decentralized, holding-type organization with four largely independent companies - TX Markets, Goldbach, 20 Minuten and Tamedia - from January 1, 2020. The individual companies will each have their own management and board of directors.

The TX Group forms a network of media and platforms that offer information, orientation, entertainment and services, reaching over 80 percent of the Swiss population every day. 

The family-owned company entrusts the Zurich agency with brand activation in Switzerland, namely for strategic consulting, conception and implementation of measures, mainly for social media.

"Heimat Zürich convinced Miele with its mix of flair and interpretation of the brand. We see this as the way to vitalize and even more strongly emotionalize the Miele brand in Switzerland," says Andreas Oehrli, Head of Marketing Communications at Miele Switzerland.

Under the management of Althea Mani, the location has already launched with well-known clients, including Longchamp and the Michel Reybier Hospitality Group.

Managing Director Marc Schlittler is delighted: "We are expanding our agency expertise in a targeted manner. The Geneva location perfectly expands our portfolio with a focus on luxury brands. We are thus creating a 'luxury boutique' in our agency."

PRfact now has 36 employees at its three locations in Zurich, Lausanne and Geneva.

With just one ticket to Thun, Interlaken and with the Libero season ticket to the deep Bernese Oberland - public transport users in the canton of Bern can now travel further with Libero, in the truest sense of the word. The Bernese agency photographed the most beautiful corners of the new regions for the campaign's key visuals. The aim is to draw the attention of the local target audience to the network expansion with different subjects and to address them specifically with individual headlines.

For the campaign, Formeldrei realized messages and subjects for internal communication media, classic measures such as bus lettering, electronic and print mailings, digital ads, posters, flyers, ePanels, Passenger TVP, sampling as well as a trueview video with the Swiss dialect musician Ritschi.

Following the sudden death of long-time publisher Christian Albrecht in August 2018, there were no changes at the Wallisellen Scoreboard a longer phase of uncertainty. The heirs have now sold the paper as of January 1, 2020, to Lokalinfo, based in Zurich.

This company, owned by former SVP National Council member Walter Frey, already publishes several local newspapers, for example in Opfikon, Kloten and Volketswil. In addition, there are city of Zurich neighborhood papers such as Züriberg and Zurich West.

Balance recorded in performance agreement

As the city of Wallisellen writes in a statement on Thursday, the political balance was set out in a performance agreement.

Lokalinfo has already shown with other papers that it sees local newspapers as an open forum for the entire spectrum of opinion and also implements this premise in its everyday editorial work. The local council is therefore convinced that this balance "will continue in its present form.

The newspaper will continue to be edited by Markus Lorbe, who has been editor for many years. The paper remains the official organ of publication. (SDA)

In cooperation with the local stores, Zurich Airport presents its first interactive game. The players have to successfully land a Christmas jet at Zurich Airport.

A QR code can be scanned on site, which starts the participation. Participants can either play the game on their own smartphone or try their luck on two large monitors as a "second screen. The smartphone serves as a controller. With more than 2000 prizes and a simple game mechanism, the aim is to create an exciting gaming experience for young and old. 

Drastik is responsible for design, development and programming based on the Christmas subjects of Zurich Airport.

Image: SRF

The "Fundaziun Medias Rumantschas", the successor agency to the "Agentura da Novitads Rumantscha", will launch next year with an editorial team that produces texts in all Rhaeto-Romanic idioms and in the written language Rumantsch Grischun. The agency is run by a foundation of the same name.

The content will be made available to the Romansh media on a platform, with Rhaeto-Romanic radio and television RTR also contributing texts. The service is free of charge for customers. (SDA)

The trend report shows that influencer marketing is becoming increasingly professional, both on the part of influencers and companies. Experts are focusing on topics such as transparency, credibility, long-term collaboration, niche influencers and high-quality content in 2020. In the numerous practical contributions, marketing experts and influencers provide valuable insights into current and future developments and offer practical suggestions for your own influencer marketing initiatives.

The top 10 influencer marketing trends

1. Influencers use their networks and expand their influence
2. Influencer relationship management is becoming an integral part of companies
3. The collaboration between influencers and companies is becoming more transparent, familiar and honest
4. Influencer marketing is moving from classic product placement to strategic campaigns
5. Influencers become a market research tool
6. The selection of influencers is becoming even more data-based
7. Strategic goals and data for reporting become more measurable
8. Influencer marketing is spreading to platforms such as TikTok and Pinterest
9. Athletes are used as authentic opinion leaders
10. Extension of content through paid ads

"The topics covered in the Trend Report 2020 are diverse and range from corporate influencer marketing and its influence on political communication to new social media platforms. Influencer marketing has evolved significantly: it is becoming more professional, more versatile, more sophisticated and more sustainable. As a result, companies need to understand the versatility of this discipline even better and align their strategic planning accordingly," recommends Philipp Martin, CEO and co-founder of Reachbird.

Unfortunately, the Christmas concert of the Medellín Symphony Orchestra had to be cancelled, as no suitable venue could be found.

Together with the agency Jaime Uribe & Asociados, the musicians were able to deliver the bad news at least with a little consolation: Via the Spotify scan code, the concert can be heard directly from the advertising poster. Feliz Navidad!

AMG Fondsverwaltung as representative of the AMG Group, consisting of Ursula Lee, Erhard Lee and LLB Swiss Investment, had requested that the AGM be convened (Werbewoche.ch reported). The three agenda items to be dealt with include "Initiation of a special audit on strategy", "Disclosure of business records" and "Amendment of the Articles of Association".

The group around AMG does not agree with the new strategy of the trade show operator, which among other things includes the sale of the service business (Live Marketing Solutions). According to official information, the AMG fund itself holds 9.91 percent of the shares at last count.

Although the AMG Group has not submitted a request for information, the Board of Directors will also accept the 39 individual questions submitted on strategy as requests for information and answer them at the latest at the Extraordinary General Meeting, MCH announced on Thursday. The Board of Directors is convinced that this approach will enable it to fully satisfy the legitimate information interests of all shareholders. This should make the requested disclosure of business records and the initiation of a special audit on strategy unnecessary, it added.

The MCH Group has been struggling for some time with the dwindling interest of exhibitors and visitors to attendance exhibitions and, following the withdrawal of the Swatch watch group from Basel World, has had to restructure the business and make write-downs, resulting in red figures. (SDA)