According to the survey, just under a third of respondents say they find the pre-Christmas period rather contemplative to very contemplative (31 percent). For another third, the weeks in December are both contemplative and stressful (33 percent).

Only one in four PR professionals is burdened by the pre-Christmas period: 26 percent of respondents say they experience (a lot of) stress. Women associate the pre-Christmas period with significantly more contemplation than men (F: 35 percent, M: 24 percent).

Stress factors: higher order volume, annual evaluation and advance planning

What are the causes when things do get busy at work before Christmas? At the top of the list of professional stress factors, the survey participants name an increased volume of orders and the upcoming analyses and evaluations of the last twelve months. For example, one in five respondents said that more professional orders as well as annual analyses and the evaluation of KPIs lead to increased pressure during the Christmas period (20 percent each).

Almost as many PR professionals are stressed by preparatory tasks for the following year (19 percent). By contrast, only one in ten respondents is under pressure to get gifts for business partners and customers (11 percent). On this point, there is once again a significant difference between the sexes: men are stressed by professional Christmas gifts a lot more than women (M: 18 percent, F: 6 percent).

Advent wreath and calendar vs. getting presents

But what do PR professionals associate with the pre-Christmas season beyond their jobs? What can't be missed, and what would they prefer to neglect? For 44 percent of those surveyed, the Advent wreath or Advent calendar is indispensable. These typical Christmas traditions play a particularly important role for PR youngsters. For 65 percent of those under 30, the wreath and Advent calendar are indispensable.

In second place among the must-haves in the run-up to Christmas are the Christmas market and the Christmas party: for one in three survey participants, these December events are indispensable (36 percent). Among the under-30s, one in two even sees it that way (50 percent).

On the other hand, the respondents consider Christmas stress to be dispensable (40 percent). In second place is "getting presents" - a vexing topic for one in four communications professionals (26 percent). The respondents, on the other hand, would do least without family and Christmas baking. Only a meager 9 percent said they would gladly spare themselves a visit from relatives, while 8 percent did not attach any importance to cookies and the like.

Image: SRF

As SRF announced on Monday, Rampseck will return in spring after five and a half years in Brussels. He will hand over his position in Brussels to Michael Rauchenstein in March 2020.

Florian Inhauser, the current presenter of "#SRFglobal", will once again be available for assignments as a special international correspondent in addition to his work as a presenter on the main edition of "Tagesschau", according to a statement.

As International Correspondent, 45-year-old Ramspeck is to become "a prominent face and a weighty voice" in SRF's foreign reporting. He will report on international security and economic policy. He will also act as an expert in the editorial office in Zurich and as a correspondent on location - for example at G7 and G20 meetings, at the UN, the IMF, NATO and other international organizations. (SDA)

At the heart of the mobile-first campaign is the "Catch a Flight" app and the interactive AR game inside it. This allows you to scan the sky and see live in augmented reality mode where the planes in the area are coming from and where they are headed. Most importantly, you can catch Edelweiss planes in the sky with a tap of your finger. Because every Edelweiss Buenos Aires plane caught is a chance to win a flight for two to Argentina.

In order to be able to display all the information such as flight number, origin, destination and altitude in real time, the official live GPS flight data from the international aviation authority is used and fed into the augmented reality game. Once the app is launched, it can determine the user's exact position relative to the aircraft using GPS and the orientation of the smartphone.

The specific circumstances don't matter: whether sunny, cloudy or at night, whether from the office, the streetcar or the bathtub - the app lets all Swiss people from anywhere join in.

To make sure you don't miss a chance to win, there is a countdown to the next flights and the option to be reminded with push messages. This way, all participants can win 36 direct flights with Edelweiss to Buenos Aires during the entire promotion period.

If you want to know right away what you can do in Argentina, there is a blog directly on the app with inspiring tips for excursions. And if you want, you can also book flights directly via the app.

Last week, the app was presented at an influencer event in Zurich and the first flights were scored by those present. In addition, the promotion is flanked by a targeted digital and social media campaign.

On Friday, the Federal Council approved the reductions for the delivery of subscription newspapers and magazines in the coming year. Daily and weekly newspapers in the regional and local press will benefit from 27 centimes per copy.

This is 2 centimes more than in the current year. The increase can be explained by the fact that circulation figures have been falling steadily for years, writes the Federal Office of Communications (OFCOM) in a press release. "This trend is expected to continue."

As at October 1, 2019, 142 regional and local press titles met the requirements for indirect press funding. The number fell by three titles compared to the previous year. The circulation volume fell by a whopping 5.7 million copies. The annual subsidy amounts to CHF 30 million.

For newspapers and magazines in the membership and foundation press, the discounts amount to 18 centimes per copy, which is the same as in 2019. Overall, the Confederation provides CHF 20 million a year to support this sector of the press, which is also in decline - a total of 985 titles with a total of 119 million copies.

Further measures planned

The Federal Council is planning to expand indirect press funding, as it announced in August. It wants to increase the federal contribution from the current CHF 30 million to CHF 50 million. The entire media sector is to benefit from further measures. "We must prevent more newspapers from disappearing. Regions must not become a media no-man's land," wrote Media Minister Simonetta Sommaruga on Twitter on Friday.

In addition to newspapers, the government now also wants to support online media. In total, it wants to invest almost CHF 100 million per year. Online funding is to be limited in time for the time being. The Federal Council only wants to support fee-based digital offerings, with up to CHF 50 million per year.

Parliament will be able to decide on the package of measures. The Council of States has already recently spoken out in favor of expanding indirect press subsidies through discounts on postal delivery. The National Council committee also recently approved a corresponding parliamentary initiative.

Trade unions for system change

The media trade union Syndicom is calling on the federal government to go further and reorganize media subsidies. Funded companies should adhere to a collective labor agreement, comply with professional ethical standards and not skim off subsidies as profit. The Keystone-SDA news agency should become a foundation.

Syndicom lists these demands in a position paper that the union recently published. The union wrote on Thursday that recent years have shown that media companies prioritize the interests of owners and shareholders over democratic political responsibility. Politicians must therefore realign media funding. (SDA)

Beem gives classic campaigns a new function with the On-Top option. Using Audio Content Recognition (ACR) technology, content can be brought directly from the big screen to the smartphone.

Over the next four weeks, Beem is launching an interactive competition in selected cinemas in German-speaking Switzerland. During this time, a total of 169 cinema vouchers can be won.

The interactive cinema spot will be broadcast from December 12 to January 8 in 19 cinema centers and 138 screens in Aarau, Basel, Bern, Dietikon, Ebikon, Lucerne, Spreitenbach, St. Gallen, Winterthur and Zurich.

If you activate the Beem function in the apps of 20 Minuten or Bluewin, as well as access to Bluetooth, location and microphone, you can take part in the competition. If the interactive cinema spot is then broadcast, the corresponding app must be opened, whereupon a Beem banner appears with the hint to take part in the competition. Anyone who takes part will find out immediately afterwards whether they have won.

The campaign is additionally supported by a DOOH cinema campaign in the waiting areas of the selected cinemas.

Measures were implemented in the media, on the building and at the POS. The corporate design was revised in time for the anniversary and the advertising material at the POS was updated. Under the motto "We celebrate - you benefit", the service station is offering various anniversary offers with discounts of up to 50 percent in the store.

The new claim "Always worth a break" refers to the added value that Gunzgen Nord should offer its guests: Relaxation from the hustle and bustle of the road and enjoyment thanks to home-made dishes. 

Gross advertising print in November is therefore at around the same level as in the same month of the previous year (+0.3%). One month before the end of the year, cumulative annual advertising print stands at 6.7 billion gross Swiss francs, up 2.3 percent on the same period last year.

The development of advertising print in the overall market as of November 2019.

Some castles in the industry ranking

The podium positions in the industry rankings have been taken. As in the previous year, Leisure, Hospitality, Tourism is ahead of Services and Financials. However, the strongest advertising month of the year brings some changes to the back of the table. Thanks to the highest advertising pressure of all sectors in November, the retail trade moves ahead of construction, industry, furnishings.

Pharma & Health provides the most heavily advertised product of the month with "Vicks VapoRub" cold ointment and subsequently overtakes Telecommunications. Personal Needs is advertised twice as much as Beverages in November. Thanks to this effort, personal needs has a razor-thin lead of 0.3 million Swiss francs gross over beverages YTD. The food industry not only maintains its lead over the vehicle industry, but can even increase the gap slightly.

No major fluctuations compared with same month of previous year

Only a few sectors increased their advertising pressure in November compared with the same month last year. The biggest percentage increase was in the cleaning sector (+54.8%).

The greatest percentage decrease in advertising pressure was seen in political campaigns. The 65 percent increase in advertising pressure in the same month last year can be explained by the fact that the much-discussed self-determination initiative was voted on last November.

Ferrero again twice in the top 10

Ferrero increases advertising pressure in November by 40 percent compared to the same month last year and is again represented in the top 10 with 2 products, this time Kinder Schokolade and Kinder Überraschung.

Thanks in part to the advertising campaign for the new TV box, Swisscom is in fifth place among the top advertisers in November, after ranking only 10th in the previous month. Surprisingly, despite Singles Day, Black Friday and Cyber Monday, no classic electronics retailer is among the top 10 advertisers.

Advertising pressure in the sectors with year-on-year comparison.

The top 10 advertisers and most advertised products and services (excluding assortment and image advertising) in November.

Media mix

The integration of Search data, Desktop (January 2017) and Mobile (July 2017) into the Media Focus advertising statistics has led to a significant increase in the share of Internet in the media mix. Since January 2018, Search data has also been collected for French-speaking Switzerland (Search share: 85% DE; 15% FR).

From 2020, the Geneva International Motor Show GIMS will have a new key visual - or rather, a lot of them. The key visual changes constantly on the basis of mobility data, which is used in a Unity application programmed especially for the campaign.

This makes it possible to generate both print data and 4K animations from each route. The key visual thus stands for the entire appearance of GIMS: always on the move and influenced by the most important developments in the mobility market. 

The whole year GIMS

The new GIMS Native app is the digital and personalizable companion for all visitors to GIMS 2020, providing information about cars and mobility in an international format before, during and after GIMS.

In addition, Discovery Drives will be raffled off in the app and, for the first time, tickets can be purchased via the app, with visitors benefiting from a price advantage over the ticket counter. The app will remain relevant throughout the year due to its own news stream.

Digital Experience

Jung von Matt/Limmat is consistently implementing the digital experience of the GIMS with its global communication strategy. "We are delighted to accompany a legendary Swiss institution like the Geneva International Motor Show in building a digital experience and to help shape its platform of the future," says Ro-man Hirsbrunner, CEO of Jung von Matt/Limmat.

The name says it all. The program portrays people from the region of Biel, Seeland and the Bernese Jura who are not known to the general public but who lead extraordinary lives. The program highlights the special moments of their work and explores questions such as: How do these people manage to live their passion? What drives them? Where does their motivation come from?

Each program lasts a compact six minutes and will be broadcast in German at 7 p.m. and in French at 7:30 p.m. every Saturday starting in January.

The baking book was preceded by a baking challenge in which eight bloggers competed on four different topics. Sylwina, Sophie, Gloria and Doris convinced the community and won the challenge.

Their recipes are part of the more than one hundred-page baking book, which is promoted via Facebook, Instagram, Pinterest, and YouTube and given a big promotion at the POS. With a photo of the self-baked cake and the hashtag #lovecakeoetker can be entered into a raffle.

Only a small part of the available funds is used for the Church's own tasks, such as church services or celebrations. The Catholic Church uses the largest part for social activities and for its commitment to young people or people on the margins of society.

It now shows how it does this in a flyer supplementing the annual report and on the associated Internet site Church tax works.ch. For this purpose, it opens its colorful windows, behind which information is hidden. The thematically appropriately designed windows are intended to symbolize the colorful Catholic Church with their blaze of color.

The website was designed and implemented by Art.I.schock. The agency was guided by the window as a classic symbol of the church. Further measures are being planned - the implementation of the website in other languages is also being considered for a later date.

The Stories team: Edoardo Moruzzi, Anna Fueter, Yves Bollag, Tobias Fueter, Michèle Seligmann, Florian Nussbaumer (from left to right).

With its 10th anniversary, Stories is expanding its top management. Executive Producer Yves Bollag and Director Tobias Fueter, who have built up their company with multiple award-winning works and international clients, are joined by Michèle Seligmann, a proven expert in the operational management of film production companies.

"With the success of the past years, Stories has grown continuously. Today, we are implementing more and more complex moving image productions," says Yves Bollag. "In order to continue to offer our clients the highest quality and service, we decided to strengthen the management team with Michèle."

Michèle Seligmann says: "Emotional films are becoming increasingly important for building a brand in times of fragmented media usage behavior. In my role as Managing Director, I want to help ensure that we can continue to satisfy the growing market demand in the future with the usual story quality and even more customer service. This also applies to my Onfilm customer base, which I have grown over the years."

Further new appointments

In addition to the new management team, Stories is also filling other key positions. Anna Fueter will be Head of Production and Florian Nussbaumer will be the new Head of Content. Eduardo Moruzzi will be responsible for the Post Production department.