With the construction of the twelve digital advertising spaces, the city of Zurich is expanding its network on public land to a total of 53 installations, 14 of which are at the interactive city maps, called Citypläne, and seven at VBZ stops. The new digital advertising spaces in Zurich's city center complement the existing offering on public land in Zurich, particularly on the important pedestrian axes to and from Bahnhofstrasse. The new advertising spaces will be in operation from mid-2020.

Technology has an increasing impact on everyday life. This is especially challenging for families - having a healthy balance between screen time and "traditional" activities like playing outside can be difficult.

Play by Spark wants to help families with this problem and is developing a smart ball in the shape of a rugby egg that can record a child's active play time via Bluetooth and match it with screen time. If the time limit is exceeded, parents receive a warning.

On the one hand, the gadget is intended to support growing children in developing a conscious approach to media and technology, and on the other hand, to provide parents with the right educational tools.

In the accompanying TV campaign, Toby has a conversation with his video game hero about the balance that needs to be restored - even away from the game world - which is why he won't be spending as much time with him anymore.

The campaign will also be spread across social, digital and out-of-home media. In 2020, initial test results of the smart ball will be evaluated and a decision made on further plans.

With its streetcars and trolleybuses, VBZ brings 720,000 people to their destination every day with environmentally friendly electric energy. This means no exhaust fumes and no stench. To make the young, outgoing public aware of this, VBZ and its creative agency Ruf Lanz chose an unusual approach: text posters with a tongue-in-cheek double meaning in the toilets of hip clubs and restaurants in Zurich. In other words, where you can catch the young public in a quiet minute despite today's sensory overload.
 

With Thursday's elections in the United Kingdom, Brexit is once again in the media spotlight. And all the imponderables that are associated with it: Will there be shortages of medicines and food, will the conflict in Northern Ireland flare up again? 

Wingo has now focused on a question that is likely to be of particular concern to the Swiss: At what conditions will they make phone calls and surf the Internet in the UK in the future? The answer is yes. For Wingo customers, everything will remain as it is - no matter what happens after the elections.

Home Zurich has used the momentum of Thursday's British election to draw attention to Wingo's offering with the online clip.

In a statement Thursday, the news portal writes that the switch to "video first" is happening as part of the ongoing development of its moving image strategy, as well as a continuation of its convergent way of working. Starting in early 2020, video content will be supplemented by more live coverage of breaking news and special events. Thus, 20 Minuten is responding to the TV plans of View, as already announced on Sunday (Werbewoche.ch reported).
 
"Moving image is the biggest growth area of 20 minutes. The video offensive so far has been a success, but the consistent continuation and conversion to 'video first' will require additional investments. We are investing substantially in the expansion of the editorial team as well as in the further development and future viability of our employees - and ultimately in journalism," says Marcel Kohler, Managing Director 20 minutes and member of the Tamedia Management Board.

Gaudenz Looser, Editor-in-Chief of 20 minutesadds: "The need and demand for digital moving image offerings in the 'live' area is growing strongly. We want our readers to feel even more that we are the most up-to-date news medium in Switzerland. With the targeted further development of our video strategy, we want to consolidate and steadily expand our leading position."

Live premiere with ice hockey

A first live broadcast is already planned for December 20, 2019, in cooperation with MySports. The field hockey game between EV Zug and HC Davos will be broadcast exclusively on 20min.ch alongside MySports. The implementation of "Video first" is scheduled to start in February 2020, with full implementation expected to take until summer 2020.

Broadcasting takes place from a studio in the 20 minutes-newsroom in Zurich, glass walls offer users direct insights into the editorial department. The video team from 20 minuteswhich will be supplemented by additional news video journalists and a new production team. Journalists from the editorial team will take over moderation. Furthermore, the local newsrooms in German-speaking Switzerland will be supported by additional video staff.

In a further step, the reporting is to be supplemented with an entertainment program, and the gradual adaptation in French-speaking Switzerland is also planned. In addition to the existing online channels, the content is also to be made available via a smart TV app for the screen at home.

At the event of the electronic media interest group IGEM, Mirko Marr and Isabelle Waser from Mediapulse presented the upcoming online TV measurement. With the new measurement approach, Mediapulse is expanding the subject of TV research. For the first time, the use of TV programs will also be recorded via the online vector, regardless of end device, operating system, place of use or time of use and broadcast.

Online TV usage is measured with the more than 4,500 people and their approximately 9,000 devices in the existing TV panel (single source). This means that the online TV usage data is integrated directly into the existing TV currency without any intermediate statistical steps. In order for this to work, TV broadcasters need to add a code snippet to their online offering, known as "tagging." Mirko Marr, head of research at Mediapulse, called on TV stations to "#get-tagging-done".

For now, only the SRG and Telebasel offerings have been coded in this way. Mediapulse is therefore granting the other broadcasters an extension of the deadline until the end of April 2020. All broadcasters that are then encoded can be shown in the online TV data from July 2020. The webTV platforms Teleboy and Wilmaa, Zattoo will also follow in 2020 and will broaden the usage data even further. 

First results on online TV usage

Isabelle Waser, the project manager at Mediapulse, presented the first and currently still preliminary usage data for SRG's already coded online offerings. Slightly more men than women use online TV, but women watch longer. There are also differences between the language regions: the reach of online TV is greater in French-speaking Switzerland than in German-speaking Switzerland. Strikingly, just under a third of online TV use takes place outside the home. 

In the final Q&A session with the 100 or so participants, the question was also about when the use of online TV will be available to the advertising market. Mediapulse showed itself willing to provide the AGFS Arbeitsgemeinschaft Fernsehwerbung Schweiz with the new data for the TV planning tool at the desired time. 

In the post, which circulated furiously via the short messaging service Twitter, Johnson reenacts a key scene: A man confesses his love to a friend's wife with messages on cardboard signs. The film, known in German-speaking countries as "Tatsächlich ... Liebe," was released in 2003.

Johnson makes the scene his own: In the feature, he rings a woman's doorbell at Christmastime and, using messages on signs, asks her to vote for his Conservative Party ("Vote Conservative actually"). 

One of the signs reads, in reference to Labour leader Jeremy Corbyn, "The other guy could win." The post, with its Christmas flair, reference to the movie, and a dig at Hugh Grant, who plays the prime minister in the original film, drew much praise in the UK.

Grant is one of Johnson's fiercest critics and supports candidates from opposition parties. He goes door-to-door with them to encourage Britons to vote tactically.

In addition, Grant also had something small to say about Johnson's Love Actually parody:

The Conservatives are still ahead in the polls. But Johnson cannot be sure of victory because of the majority voting system in Great Britain.

Indeed... stolen

Shortly after Johnson tweeted his post, Labour candidate Rosena Allin-Khan spoke out and accused Johnson of stealing her idea for the election ad. She, too, had imitated the key scene of the love story - but used it to campaign for Labour. Her contribution was already published on November 22.

The British elect their new parliament this Thursday. Johnson currently leads a minority government and wants to secure more support for his Brexit agreement with the new election. (SDA/swi)

The message "Unique sustainable solutions generating all-holder-value" is intended to position Remei to its customers as a unique solution provider in sustainable textile manufacturing.

The basic visual elements that structure the entire website are the animated pictograms that illustrate the sustainable and traceable supply chain "Fibre to fashion". In addition, the imagery of the BioRe brand, the BioRe Foundation and the reference customers, the "Creators of change" are used as case studies.

The new appearance is on Remei.ch, in the annual report and on all Remei business documents.

Radio 24's new news podcast summarizes the day's news in around eight minutes at the end of the day. In this way, Radio 24 aims to offer an optimal service for people on the move and thus meet the news needs of its audience.

Podcast offering is further expanded

Radio 24 has been investing in its podcast offering for some time now: Viktor Giacobbo has been discussing the most important issues of our time with personalities from politics, culture and society in the "Giacobbodcast" since January 2018.

Two other interview formats have also recently become available not only on the Radio 24 website, but also on all popular podcast platforms: In "Miis Züri", Radio 24 presenter Sharon Zucker lets personalities who enrich Zurich in various ways have their say.

In "Ufem Bänkli mit...", Radio 24 presenter Céline Werdelis meets with people whose stories are moving, who have experienced something extraordinary or who are passionate about something. For the time being, "Info 24 To Go" rounds off the podcast offering with news from around the world. Further formats are already being planned.

Jens Ohlig, Managing Director of Nielsen DACH, explains the change: "Thanks to Sigrid Göttlich's many years of experience and expertise, we can implement the transformation into a modern, product-oriented technology company even faster and adapt to trends such as the digitalization of retail or networked shopping."  

As Commercial Director, Sigrid Göttlich will lead the sales teams for Nielsen's retail and industry partners in Austria and Switzerland. Göttlich looks back on a career spanning more than 20 years in various local and international management positions in the areas of retailer services, marketing and sales at Nielsen. "With Sigrid Göttlich, Nielsen has a proven leader and sales personality who not only knows our industry extremely well, but also has many years of experience," says Ohlig.

Lara Jelinski joins the Executive Board of Amplifi - the media innovation and investment division of Dentsu Aegis Network (DAN). She reports to Walter Hassler, CFO of DAN Switzerland. Walter Hassler will assume a newly defined role as COO for the media brands of DAN Switzerland from January 2020, but will continue to be responsible for the Swiss market as CFO. Andrea Dallago is stepping down as Managing Director after two years, but will remain with the company and focus more on operations. She will be responsible for setting up a new department that focuses on quality in media services for all customers. In future, this area will be a particular focus within the Dentsu Aegis Network's Media Brands.

"The DEAR Foundation" relies on an eye-catcher for its "DearMamma" campaign, which starts in Basel and will probably be extended to other cities: Giant letters on a BLT streetcar literally give the topic of breast cancer the size it deserves.

Since December 3, 2019, the streetcar of line 17 has been making the "DearMamma app" known to the public - also with the help of the breast cancer flyers that are on board the streetcar and were also realized by CR Basel.

The breast cancer app "DearMamma" developed by "The DEAR Foundation" is unique to date. Sonja Dinner, president of the private foundation and initiator of the project, says: "Our awareness campaign makes it clear that early detection of breast cancer is vital. Many women believe that an annual visit to the gynecologist is enough. This is not the case. Women are advised to examine their breasts themselves once a month. Our 'DearMamma app', which also offers a read-aloud function of all information, shows how."

The numbers speak for the urgency of the app: every year, 6,000 women and around 60 men are diagnosed with breast cancer. Of these, up to four women die every day in Switzerland. A breast cancer diagnosis cannot be prevented, but early detection can save lives. The campaign aims to contribute to a change in thinking.